Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business.
In this post, we'll outline the top four mistakes on Amazon to avoid for your brand success:
- Focusing Less on Amazon
- Not Choosing the Right Workforce
- Focusing on the Wrong Products
- Bidding on All the Keywords
By avoiding these mistakes, you'll be able to maximize your brand's success on Amazon. Let's get started!
1. Focusing Less on Amazon
The number 47 has been cited in hundreds of articles across the internet to herald Amazon’s position as the most popular and a leader among e-commerce sites.
This stat was most familiarized by masses who have seen it rise up over time, eventually taking majority share from competitors like Walmart and Target. Ignoring the Amazon marketplace welcomes risk and leads to losing a significant portion of your potential sales.
The Amazon market is massive and it's getting bigger every day, with shoppers loving to shop on this website instead of any other one out there, even if you don't have an online presence! If customers love using Amazon, why would we want them going somewhere else?
Of course, Amazon is a massive part of the e-commerce industry. Retail has been changing because people love shopping on Amazon and if you’re an entrepreneur or brand then your customers are also avid shoppers there too!
Ignoring one platform where they spend most of their time will make them go elsewhere. Recognizing the power of Amazon, brands should create a channel strategy that relies on this major player in e-commerce.
2. Not Choosing the Right Workforce
Handing off the care and maintenance of your brand to a single Amazon person won't work anymore. It's time for you to start thinking about how best to make use of their services or else risk being left behind in this ever-changing market!
The challenge of maintaining a successful business on Amazon is quite a challenge. There are so many aspects that require constant attention including customer service, catalog maintenance, content creation for your product pages, or marketing campaigns focused around promoting it through social media outlets like Facebook ads!
And not just that, each part of the entire supply chain requires expertise and perfection to achieve success on Amazon. Such goals can only be achieved with the right teams in place.
In the age of e-commerce, Amazon has taken over as a major player in retail. With its ever-increasing focus on discovery and branding techniques for customers to be able to find what they need quickly, it’s now more important than ever for brands to keep up with the standards so their integrity isn't compromised.
Today, brands must be present on Amazon if they want to stay relevant and maintain brand integrity. After years of being considered just a "back burner" sales channel, Amazon is now one of the most popular websites. It's an essential tool for any business looking to reach its target market and stay up-to-date with trends in business!
3. Focusing on the Wrong Products
It's important for brands to focus on what products will work well in the marketplace. Not every product should be added, as there are strict policies about adding items that don't match up with these guidelines and goals set out by amazon themselves.
It is okay though to add anything else if you believe it'll sell - just make sure it's something that makes sense given all aspects including price point/quality points, etc.
Here are the key things you must look at before you decide to invest in a product to launch on Amazon.
- Low-Margin Products. To make the most of your product listing, plugin some time and effort into it. Don't just try to list everything on Amazon - only include items that really interest you or have the potential for growth in this marketplace! Products with low-profit margins can be useless, as there are various costs associated with selling on Amazon. Picking the right products for your marketplace is the key to success. Not every product will work well on Amazon, so it's important that you focus on where there are good opportunities and potential customers!
- Crowded Product Categories. Jumping onto the Amazon bandwagon without a strategy will only get you in trouble and have unwanted repercussions. Crowded categories are not ideal for beginners, as they can be tough to compete in. It’s better to create new products that don't already exist on competitors' inventory lists.
- Customers’ Preferences & Behavior. Let's say you're brand new to Amazon. You have no idea what the heck people are looking for on this site, so it is essential to research your target audience before investing time and other resources into it.
4. Bidding on All the Keywords
Keyword advertising on Amazon is a balancing act that can be done in an infinite number of ways. It's easy to get caught up with the competitive mindset and bid on too many keywords, but this will only waste your time when there are better opportunities out there for you!
What's worse than keywords that don't work? Keywords that are actually bad for your products. Sometimes, the keywords you think will be good may not end up being anything like what people are intending! It can take some trial and error before finding a keyword campaign strategy that works best with your business model.
When it comes to SEO, sometimes the hardest part about your job isn't in figuring out what works but rather blocking out all of those things that don’t. A very common mistake you might commit is attracting good traffic on one keyword without removing any intentional visitors who are searching for something else altogether.
Wrap Up: 4 Mistakes to Avoid on Amazon
To avoid these four mistakes, you as a brand need to gain a full understanding of your distribution network and take necessary steps in order to protect the integrity or reputation of your brand on Amazon.
Even though you don’t wish to market your products on Amazon, someone else will do that. And that’s because there is a lot of room for another party to sell your products in this market.
Undoubtedly, the third-party marketplace is a great way for brands to reach new customers and increase their visibility.
So in any case, these mistakes must be avoided. And if you’re looking for someone to help you out in developing a successful Amazon strategy for you, speak to one of our experts at Swiftstart.