Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line.
But what does Inclusive Shopping Experience mean, exactly? And more importantly, how can you go about implementing it on your own Amazon store?
In this blog post, we'll share some useful tips on how you can get started. Keep reading to learn more! But let’s begin with why there’s a need at first place to create an inclusive shopping experience on Amazon.
Why Create An Inclusive Shopping Experience
As an online retailer, Amazon is a prime destination for shoppers looking for a wide selection of products at great prices. However, as any Amazon shopper knows, the experience can be a little overwhelming, especially if you're looking for something specific or need help finding the right product.
That's why it's important to create an inclusive shopping experience on Amazon that makes it easy for your customers to find what they're looking for and makes them feel confident in their purchase decision.
How to Create an Inclusive Shopping Experience
Here are some tips that can help you create an inclusive shopping experience on Amazon that are sure to provide lucrative outcomes for your business.
Understand Your Target Audience:
The more we know about our audience, the better equipped we become to create content that speaks directly with them. The Swiftstart team works closely with brands and monitors trends to get an accurate idea of what people are looking for.
It’s important to look deeper into what interests your shoppers. The more nuanced and granular in focus is what helps us reach out to audience members on their level!
Embrace Diversity:
We know that the people who shop don’t all look alike. That's why we represent a variety of body types, ages, and genders in our advertising campaigns so everyone can see themselves reflected on these pages or screens!
In order to do this well though, there are some considerations one must make before shooting photos:
Does everything match up nicely?
Are any items shown bulging while others appear flat against their subject? Do they both happen at once?
How many outfits should be included per image?
Is it easier if you try different locations?
We love the idea of showing images on our site that represent people from all over. This ensures content is culturally diverse and relevant for different audiences, which in turn will make them more interested when shopping with you!
Be Careful About the Choice of Words:
We were disappointed to see that one of our customers was offended by a listing. We wanted you to know how seriously we always take customer feedback. So as soon after reading their review about this incident with the language being inappropriate for women-specific products, the copywriting team took action and fixed it up promptly. They made sure they fixed it before any other consumers got wind or even read through what had been changed!
We've learned from experience not only does every word count when writing posts online but also makes sure each sentence conveys exactly where information comes into play: whether there are headers tags, italics.
Share Your Brand Story:
The voices of Color should be celebrated in the stories we tell about our society. This includes Black, Indigenous, and people from all other marginalized communities who have made such an impact on this world. They deserve to be known and the business can benefit from telling their story in more than just text.
Listing images with logos or A+ content about the business's founding could influence consumers to buy what you're selling!
The LGBTQIA community is also essential for shaping culture as it evolves, so give them honor with their own story prop or image at least once per listing post if not more. These individuals are often left out when many brands only feature white people engaging audiences.
Work With Team Members from Different Backgrounds:
I'm fortunate to work with a team of creatives from many backgrounds who bring their unique perspectives and experiences every day. This variety not only helps us stay on top in terms to avoid insensitive missteps but more importantly allows for new insights into how we can be inclusive towards others within our industry or community as well!
Be Authentic:
The key to creating inclusive content isn’t a checklist or formula, but rather comes from the heart. It begins with honesty and integrity in everything we do as brands - which includes our words too!
Inclusive brands are the difference between a good company and a great one. They create content that reflects their values, practices what they preach - creating inclusive environments for all people no matter how old or young you may be!
Build a Community for Your Customers:
The research shows that people are more likely to buy from brands they know and trust, but if you want customers' honest feedback then it's best not just go with any random person on the street.
In fact, according to 45% of shoppers, they will prefer to read reviews before making their purchase decision because there is so much information available online about products nowadays!
Shoppers are researching products before they buy. With 82% of consumers researching products online, this means that you have the perfect opportunity to educate them and move them along their journey with a community designed for this very purpose!
One way that Amazon builds its customer community is by proactively asking recent customers to rate and review their experience.
Think of New Ways to Evolve
Amazon has always been at the forefront of innovation and they continue to show this through their dedication in trying out new things like product reordering or returning damaged goods. You can't expect your competitors who are more traditional retailers with rigid processes that lack creativity will match what you're doing if it's different so keep innovating!
Amazon continues to succeed because it's willing to see what works and how consumers react. They're not just trying one thing at once; they explore new ways of doing business while still keeping their focus on customer service excellence.
Being the leading organization, Amazon is always looking for new ways to keep the audience engaged. Centralizing where customers track their orders or manage returns goes a long way to helping Amazon become the company that’s constantly thinking up new ways for users of its services.
Whether it's through Prime membership and access to TV shows or movie screenings, Amazon is constantly looking for ways that will keep the customers engaged with them.
A big part of being successful in any industry is consistency, you need to be committed to what you’re doing and seek new ways to evolve.
Wrapping Up: Creating an Inclusive Shopping Experience
The best shopping experience is where brands can create an inclusive, welcoming environment for their customers. We’ve laid out the groundwork today on how to do just that in order to make your brand feel more like home and less like a stranger.
Basically, creating an inclusive shopping experience is more than just having products for all different types of people. It’s about understanding your target audience, embracing diversity in the workplace, using words that are appropriate to customers, telling your brand story, building a community around it so customers feel like they belong there too.
If you want help with this or any other aspect of your marketing strategy, contact Swiftstart. Our team has experience working with companies across all industries that are committed to creating an inclusive shopping experience for everyone who walks through their doors. Let us know what we should cover next!