Brands are facing a number of issues when selling on Amazon, including and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems - Amazon Brand Registry.
What is Amazon Brand Registry?
The Amazon Brand Registry allows you to register your brand on the website with a few simple steps. Once registered, it will help protect both intellectual property and product content from being used without permission by other sellers on Amazon.
Brand Registry is the go-to place for all things related to your brand. Whether you need help reporting an intellectual property infringement, have a policy violation, or a listing issue that needs addressing - Brand Registry has got your back!
Brand Registry offers a variety of services to help make brands successful, including additional marketing programs such as A+ Content, and Amazon Storefronts.
What are Amazon Brand Registry Roles?
If you want to maintain the trust of your customers, it's important that they know who is behind their product. With a lack of control over listings without being part of the Amazon Brand Registry; unauthorized sellers can come into unregistered brand pages and change content with little accountability or consequences for doing so!
To change a listing on Amazon, you need to have an authorized account. This can include your employees or other users with the appropriate permissions to operate the account and make required changes.
Following are the three types of Amazon Brand Registry roles, which are classified for their different level of permissions.
- Administrator: An authority that can assign roles to other user accounts.
- Rights Owner: A person with the rights owner who can report violations.
- Registered Agent: 3rd party authorized by the rights owner with the authority to report violations.
How to Assign Brand Registry Roles
Here are the steps you need to follow to assign roles for Amazon Brand Registry:
Step 1: Go to the Amazon Brand Registry platform where you will find four buttons at the top. Click on most right button “Support”.
Step 2: Then in a dropdown menu, click on “Update your brand profile” and choose the option “Update role or add a new user to account”.
Step 3: Finally, fill in the on-screen form and enter the email address and role of the user you want to add or update. Be sure to assign the appropriate permissions based on their responsibilities.
Step 4: Confirm and Submit
Review the details to ensure accuracy, then submit the form. The new user will receive an invitation to join the Brand Registry account with their assigned role.
Benefits of Amazon Brand Registry
Enhanced Control Over Product Listings
One of the standout benefits of Amazon Brand Registry is the ability to control your product listings. As a registered brand owner, you can ensure that product titles, descriptions, images, and other content accurately represent your brand. This eliminates the risk of unauthorized changes by third-party sellers.
Intellectual Property Protection
Brand Registry provides powerful tools to safeguard your intellectual property, including trademarks and copyrighted material. You can monitor your brand’s presence on Amazon and report any misuse, such as:
- Unauthorized use of your brand name or logo.
- Counterfeit products.
- Misrepresentation of product details.
Counterfeit Prevention
Counterfeit products are a major concern for many brands on Amazon. Through proactive detection and removal tools, Brand Registry helps ensure that only genuine products are sold under your brand name. This builds customer trust and reduces the risk of negative reviews caused by counterfeit items.
Access to Advanced Marketing Features
Enrolling in Amazon Brand Registry unlocks a suite of exclusive marketing features designed to help you showcase your products effectively:
- A+ Content: Enhance your product listings with rich multimedia content, such as high-quality images, comparison charts, and detailed product descriptions. This helps improve customer engagement and conversion rates.
- Amazon Storefront: Create a customizable storefront where customers can explore your brand’s entire product catalog. This acts as a digital showroom, reinforcing your brand identity.
Improved Search and Visibility
Brand Registry allows you to leverage Sponsored brand ads to promote your products in Amazon search results. This increases visibility and helps drive traffic to your listings or Amazon Storefront, leading to better sales performance.
Tips for Maximizing the Benefits of Amazon Brand Registry
To make the most out of Amazon Brand Registry, consider the following tips:
Leverage Brand Analytics
Use the insights provided by Brand Analytics to understand customer behavior, identify top-performing keywords, and refine your marketing strategies.
Create A+ Content
Invest time in creating rich, visually appealing A+ Content. This feature allows you to showcase your product’s unique features, benefits, and brand story, leading to higher engagement and conversion rates.
Develop an Amazon Storefront
Take advantage of the Amazon Storefront feature to create a dedicated brand page. This helps customers explore your entire product catalog and reinforces your brand identity.
Regularly Monitor Your Listings
Keep an eye on your product listings to ensure accuracy and compliance. Use the tools in the Brand Registry to quickly address any unauthorized changes or issues.
Report Violations Promptly
Act quickly if you notice any infringement or counterfeit activity. Amazon Brand Registry makes it simple to report violations, ensuring your brand remains protected.
Conclusion
Amazon Brand Registry is an indispensable tool for any brand looking to succeed on Amazon. It offers a comprehensive solution to safeguard and grow your brand, from protecting intellectual property and preventing counterfeiting to enhancing marketing opportunities.
By understanding its roles, effectively assigning permissions, and leveraging its advanced features, you can fully utilize this program to maintain your brand’s integrity and thrive in the competitive Amazon marketplace.
If you haven’t already, take the step to enroll your brand in the Amazon Brand Registry today. The peace of mind and control it provides are invaluable in ensuring your long-term success.
