SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

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Global marketplaces are our business. Our team is constantly learning, growing and executing on new insights in the market to continuously add value for our partners. Whether you prefer to sit & read or learn on the go, Swiftstart has you covered with premium blog & podcast content to help you stay a step ahead.

The Most Important Financial E-commerce Impacts Every Retail CFO Should Consider

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

How Social Media Marketing Helps Drive Traffic to Amazon

Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age, combined with other forms of marketing, it can produce extraordinary results.

The Importance of Amazon Brand Registry, Its Role, And How To Use It

Brands are facing a number of issues when selling on Amazon, including and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems - Amazon Brand Registry. What is Amazon Brand Registry? The Amazon Brand Registry allows you to register your brand on the website with a few simple […]

A 5-Step Guide to Successfully Negotiate Cost Price Increases with Amazon

If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and […]

How You Can Increase Your Average Selling Price (ASP) on Amazon

If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products. Check out these strategies to maximize your profit margins.

5 Benefits of Amazon’s New Customer Engagement Tool

The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires.  But if you’re looking to grow your […]

The Most Important Financial E-commerce Impacts Every Retail CFO Should Consider

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

How to Prepare Your Brand for Growth on Amazon

STREAMLINING BUSINESS PROCESSES  As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.   The best way I've found how scale-up processes within any company was by looking at what worked […]

The Importance of Building Brand Awareness Through Amazon Advertising

Gone are the days when customers were instantly impressed by the outlook of products and impulsively decide to buy products without having to investigate thoroughly about their features and benefits. Instead, they go through several online platforms to confirm if they can really get from the products what they are looking for.

A Complete Guide to Craft An Influencer Marketing Strategy by Product Category

At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

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