What Is Amazon Vine Program and How To Use It

What Is Amazon Vine Program and How To Use It

insights |  | 6 min read

Are you an aspiring Amazon seller looking to boost product reviews and increase sales on Amazon? Look no further than the Amazon Vine! This program unlocks a world of possibilities for Amazon sellers and enhances their chances of success in the competitive Amazon marketplace. However, if you're a newbie to this program, you might not know how this program helps you gain substantial revenue and rave product reviews.

Fret not! We have your back. In this comprehensive guide, we'll guide you with everything you need to know about the immense power of the Amazon Vine Program in 2023. So, let's embark on this exciting journey and explore the secrets to growing your brand on Amazon to remarkable heights.

What is Amazon Vine?

The Amazon Vine Program is a specialized initiative designed to gather customer reviews by hand-selecting trusted reviewers who receive complimentary products from participating vendors. These esteemed reviewers, known as "Vine Voices," are chosen based on their reviewer ranking on Amazon, which is determined by the helpfulness, quality, and quantity of their reviews as rated by other Amazon users.

How does the Amazon Vine Program Work?

The Amazon Vine Program is the sole exception to Amazon's policy against incentivized reviews. Upon enrolling as a seller in this program, you may receive requests from Vine Voices, who express their interest in receiving your product at no cost in exchange for providing a review.

Although Vine reviewers aren't compensated for their participation, they can help you retain the product they review. Also, according to Amazon's policies, it's restricted to contacting or communicating with the reviewer.

How Much Does Amazon Vine Cost?

In the past, the Amazon Vine Program cost was exclusively available to 1P sellers or vendors, who were required to pay significant enrollment fees ranging from $2,500 to $7,500 per ASIN.

For 3P sellers, enrolling in the Vine program was free of charge. However, starting from October 12, 2021, Amazon implemented a change and began charging a $200 enrollment fee for each parent ASIN enrolled.

Also, if you want to make your products’ ASIN visible within no time, read our guide on 5 tips to boost a product's ASIN.

Eligibility Criteria for the Amazon Vine Program


To become eligible for Vine Program Amazon, sellers should meet the specific criteria of Amazon. However, the exact conditions may differ; here are some general guidelines:

  • Product Eligibility: Typically, newly launched products are considered eligible for the Amazon Vine. However, Amazon retains the final authority in determining eligibility and may consider category, availability, and customer demand factors.
  • Product Listing Quality: Your product listings should be comprehensive, accurate, and adhere to Amazon's guidelines. The inclusion of high-quality images, detailed descriptions, and relevant keywords significantly enhances the appeal of your products to Vine Voices.
amazon listing optimization service

Moreover, to learn how to create a compelling Amazon listing, read our guide on tips and tricks for successful Amazon listing.

  • Product Availability: Maintaining a sufficient inventory of the products you enroll in the program is essential to meet potential demand generated by Vine reviewers.

If you have insufficient inventory, don’t get stressed, our guide on how to sell on Amazon without inventory will help you get through this challenging time.

Benefits of Enrolling in Amazon Vine

vine program amazon

Enrolling in the Amazon Vine Program offers many benefits that can positively impact your business and product performance:

  • Enhanced Product Reviews: Firstly, participation in this program can lead to increased product reviews. These reviews provide valuable insights and feedback from trusted Vine Voices, helping potential buyers make informed purchasing decisions.
  • Visibility for Slow Sellers and New Products: Amazon Vine can increase visibility to slow-selling products or newly launched items. By generating reviews and raising awareness, the program helps increase sales and drive customer interest.

Drawbacks of Amazon Vine

While the Amazon Vine Program offers numerous benefits, it's important to be aware of potential drawbacks:

  • Possibility of Negative Reviews: Amazon Vine reviewers are under no obligation to leave positive feedback. As a result, there is a risk of receiving negative reviews that could harm your brand-new listing.

Also, if you want to create a positive image of your Amazon listing to your potential customers, read our guide on Amazon Listing Optimization.

  • Cost of Giving Away Products: Providing free products to Vine reviewers can become costly, especially if you sell expensive items.
  • Review Limit of 30: This program has a review limit of 30. Thus, it only allows you to give up to 30 units. Therefore, you'll only get a maximum of one extra review.
  • Critical Nature of Vine Reviewers: Vine reviewers are known for their thoroughness and attention to detail. While this can be beneficial in providing comprehensive feedback, it also means that they openly discuss and critique any shortcomings or flaws of your product, which could be visible to potential customers.

Product Restrictions for the Amazon Vine

amazon vine program cost

The Vine Program Amazon has specific product restrictions and existing listing restrictions. These include:

  • Bundling Requirements: The program may require sellers to bundle multiple products for delivery and review. This means certain products can only be enrolled in the program if bundled with other related items.
  • Separate Orders for Review: Sellers should not require reviewers to place a separate order for another product to conduct a review, except for accessories related to widely-owned products.
  • Alignment with FBA Offer: The products enrolled in the Vine Program should correspond to the exact listed product on the Amazon FBA offers.

How to Enroll in Amazon Vine?

To enroll in this program, follow these steps:

  1. Login to your Seller Central account and click on the Advertising tab.
  2. Within the Advertising tab, locate and click on the "Vine" option.
amazon vine program
  1. You can see an "Enroll in Amazon Vine" option on the screen if you're a registered brand.
  2. On the next screen, enter the ASIN of the product you want to enroll in.
  3. Now click on the "Begin Enrollment" option. That's it!
amazon vine

Also, if you don’t know how to register your brand on Amazon, read our exclusive guide on Amazon brand registry, which will guide you through the entire process.


In short, the Amazon Vine Program is for you if you need to boost your product reviews. It can be a valuable tool to consider for generating reviews.

However, it's crucial to approach it with a realistic mindset and understand that providing your product free of cost doesn’t assure a positive review. By acknowledging this fact and setting appropriate expectations, you can utilize Amazon Vine expertly as a part of your strategy to increase reviews.

Remember to carefully assess your specific circumstances and consider this program's possible benefits and drawbacks before incorporating it into your review generation efforts.

Join Our Community

If you find this article helpful then join our social footprint for more Amazon insights and growth hacks. Become a part of SwiftStart Mastermind to stay updated with the latest Amazon news, tips, and tricks. Follow us on LinkedIn for expert guides and Amazon growth strategies.

Our Amazon Listing Optimization experts are always available to answer any questions and provide personalized support. Check SwiftStartUP Podcast for exclusive insights from experts and success stories from top Amazon sellers. Don't forget to claim your free Amazon account audit right now!

Frequently Asked Questions

How Long Does Amazon Vines Take to Give Reviews?

The first review typically arrives within 5 days but can take 4-8 weeks.

How Many Products Can We Get Reviewed By Amazon Vine?

The number of products Amazon Vine can review depends on your selling tier. Sellers can have either 5, 10, or 20 products reviewed through this program.

Back to blog