The Expert Guide to Amazon Lightning Deals | SwiftStart

The Expert Guide to Amazon Lightning Deals | SwiftStart

insights |  | 8 min read

As an Amazon seller, you know how challenging it can be to stand out in a crowded marketplace. That's why it's important to take advantage of every opportunity to showcase your products and reach new customers. Amazon Lightning Deals are an exciting way to do just that! These limited-time promotions offer incredible discounts on your products for a short period of time, increasing your chances of attracting more buyers and boosting your sales. In this guide, we'll take a deep dive into everything you need to know about Amazon Lightning Deals, from how they work to tips and tricks for creating successful promotions. So, get ready to turn up the heat on your Amazon FBA sales and take your business to the next level!

What are Amazon Lightning Deals and How Do They Work?

Amazon Lightning Deals are limited-time offers that provide significant discounts on a wide range of products sold on Amazon. These deals typically last for just a few hours or until the product sells out, and they are available to Amazon Prime members as well as non-members. Lightning Deals can offer savings of up to 80% off the regular price, making them a great opportunity for savvy shoppers to snag a bargain.

Once a Lightning Deal is live, customers have a fixed amount of time to purchase the product at the discounted price or until the item sells out. After putting an item in the shopping cart, customers have a 15-minute window to finish placing their order to qualify for the discount. It's important to note that Lightning Deals are often highly sought after and can sell out quickly, so it's recommended to act fast if you see a deal that you're interested in.

To access Lightning Deals, customers can visit the Amazon Deals page or navigate to the "Today's Deals" section on the Amazon website or mobile app. Customers can also opt-in to receive notifications about upcoming Lightning Deals via the Amazon mobile app or email.

How to Create a Lightning Deal on Amazon

how to find lightning deals on amazon

Now that you have a better understanding of what Amazon Lightning Deals are and how they work, you may be wondering how to create one for your own product. Here are the basic steps for creating a Lightning Deal on Amazon:

To create a Lightning Deal on Amazon, you first need to log in to your Amazon Seller Central account and click the "Advertising" tab. Select "Lightning Deals" from there and click the "Create A New Deal" button. This will display a list of all the available items eligible for the deal, and you can select a suitable item from your inventory.

Next, you'll need to choose a date range for your Lightning Deal based on the available selections. You'll also need to provide a discount or a fixed price per unit and quantity for your product.

After reviewing the information, click "Submit Deal" to submit your Lightning Deal for approval by Amazon. Once your Lightning Deal is approved, it will be visible to Amazon customers during the deal period. Be sure to monitor your deal closely and make any necessary adjustments to ensure it's performing well.

It's important to note that Amazon will establish the contract's maximum price, minimum markdown, and minimum amount. Therefore, it's crucial to price your product competitively and offer a compelling discount to attract customers.

Overall, creating a Lightning Deal on Amazon can be a powerful way to boost sales and visibility for your product. By following these steps and optimizing your deal for success, you can take advantage of this valuable marketing tool and drive more traffic and sales to your Amazon store.

What Types of Products are Best Suited to Lightning Deals?

hwo to create an amazon lightning deal

While there are no hard and fast rules about what products are best suited to Lightning Deals amazon, certain types of items tend to perform better in these promotions. Generally, products with high demand and a limited supply or are new and need exposure are well-suited to Lightning Deals.

Electronics, beauty products, and toys are some of the most popular categories for Lightning Deals. Items with a high-profit margin and a low return rate also tend to perform well in these promotions. Additionally, seasonal or timely products, such as holiday decorations or back-to-school items, can benefit from the sense of urgency created by a Lightning Deal.

It's important to note that while these types of products may be well-suited to Lightning Deals, it ultimately depends on the individual product and its target audience. It's always a good idea to analyze your sales data and consider your audience's shopping behavior before deciding whether a Lightning Deal is the right promotion for your product.

Lightning Deal Terms & Conditions

As a seller participating in Amazon Lightning Deals, it's important to understand the terms and conditions of these short-time promotional discounts. Here are some key points to keep in mind:

  • Lightning Deals are only applicable to one unit of each product unless otherwise stated
  • Each Lightning Deal has two-time restrictions - the overall deal time and the time for placing an order after adding the item to the cart
  • If all Lightning Deals have been claimed but not purchased, customers may join a waitlist for a chance to purchase the item at the discounted price
  • To redeem a Lightning Deal, you must check out by clicking the "Proceed to Checkout" button in your shopping cart
  • Lightning Deals are subject to availability and are non-transferable, not for resale, or redeemable for cash
  • Returns of products purchased using Lightning Deals are subject to applicable refund policies, and the refund amount will equal the discounted price paid for the product

As a seller, it's crucial to adhere to these terms and conditions to ensure a successful Lightning Deal promotion and maintain eligibility for future deals.

Eligibility Criteria to Create Amazon Lightning Deals?

To create Amazon Lightning Deals, sellers must meet certain eligibility criteria. Here are some of the key requirements:

Professional Seller Account

Only sellers with a Professional Seller Account can create Lightning Deals. Individual Seller Accounts are not eligible.

Minimum Performance Metrics

To be eligible for Lightning Deals, sellers must meet certain performance metrics set by Amazon. These metrics include a minimum feedback rating of 3.5 stars, a pre-fulfillment cancellation rate of less than 1.5%, and an order defect rate of less than 1%.

Product Eligibility

Not all products are eligible for Lightning Deals. Products must meet certain criteria, such as having a minimum of a 3-star rating, being in new condition, and having enough inventory to fulfill orders.

Advertising Fees

Amazon charges a non-refundable fee for each Lightning Deal created, which varies based on the product category.

Sellers must also adhere to the terms and conditions of Lightning Deals, including price restrictions and product eligibility requirements. By meeting these eligibility criteria, sellers can create Lightning Deals to promote their products and attract more customers to their listings.

Charges for Amazon’s Lightning Deals?

Amazon charges a flat fee to participate in Lightning Deals, which is determined by the date range you choose for your promotion. To see the exact fee charged for your deal, you can access the "Service Fees" section under "Transaction View" in the "Payments" tab of your Seller Central account. Keep in mind that while participating in a Lightning Deal can increase your sales, it doesn't guarantee success, and you will still be charged by Amazon regardless of how well your deal performs.

However, if Amazon cancels a Lightning Deal due to an issue on their end, the seller will not be charged the fee. Despite the fees associated with Lightning Deals, many sellers find them to be a worthwhile investment due to the increased visibility and sales that can result from the promotion.

How are Lightning Deals Different During Events Like Prime Day and Black Friday?

During Prime Day and Cyber Week (Black Friday and the days following it), Lightning Deals operate similarly to regular Lightning Deals. However, there are a few key differences that sellers should be aware of. Firstly, the cost of running a Lightning Deal increases substantially during these events, with fees rising from $150 to $300 for Prime Day week and $500 for the actual Prime Day event. Moreover, these deals are exclusive to Prime members during Prime Day.

Since Prime Day and Cyber Week are major online shopping events that attract millions of shoppers, sellers face increased competition from other merchants and ad bidding on target keywords. Advertising budgets during these events also tend to grow, which means that sellers must offer steeper discounts and more aggressive advertising to stand out.

To make your Lightning Deal stand out during these events, it's essential to offer a significant discount, aggressively advertise your deal, and integrate your deal into a comprehensive marketing strategy. This includes promoting your brand, products, and deals before the sale, maximizing advertising tactics during the event, and analyzing results to maximize increases in organic search placement for your products.


Amazon Lightning Deals can be a valuable tool for sellers to increase product sales and exposure. By offering time-limited promotions on select items, sellers can create a sense of urgency and encourage customers to make a purchase. However, it's important to carefully consider the eligibility criteria and costs associated with Lightning Deals before creating them. Sellers should also ensure that their products are a good fit for Lightning Deals based on the factors we discussed. With the right strategy and approach, Amazon Lightning Deals can effectively boost sales and grow your business on the platform.

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Answers to Most Asked Questions Regarding Amazon Lightning Deals

How often does Amazon have lightning deals?

Amazon has Lightning Deals running every day, with new deals added frequently.

How do I claim my Amazon lightning deal?

To claim an Amazon Lightning Deal, add the item to your cart and complete the purchase within the specified time limit.

How to find lightning deals on Amazon?

You can find Lightning Deals on Amazon's website by visiting the Today's Deals section and selecting the Lightning Deals filter.

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