The accelerating growth of e-commerce is undeniable. The market leader, Amazon, has solidified its No 1 position this year with consumers becoming more and more inclined to purchase from them as compared to other sites. To stay ahead of the competition, it is crucial for brands on Amazon to maintain a competitive edge. The best way they can do this is by exploring these five tips!
The most productive tips to grow your brand on Amazon are:
- Enroll in amazon’s brand registry program
- Update and optimize your product pages
- Use social media channels and the amazon influencer program
- Share the brand story on amazon store
- Use amazon advertising to increase brand awareness
Let’s check out these five tips in detail.
1. Enroll in Amazon’s Brand Registry Program
Amazon’s Brand Registry program has made it easier than ever to take your brand from the ground up and get noticed. Today, over 100K brands have enrolled in Amazon's registry for increased control of product detail pages as well as enhanced security when managing products or registering new ones on the site!
The service provides brand protection that is a top priority for any company. In many cases, consumers are suspicious of new brands and will not buy from them until they know the brand's credibility. It helps to avoid the chances of your products being edited or changed by the competitors. With this in mind you should establish yourself as a legitimate brand by taking advantage of increased security features for your brand success.
2. Update and Optimize Your Product Pages
When you're looking to sell more products, creating compelling content for your product detail pages can be a great way of boosting sales. With A+ Content's multimedia features and high definition images, videos or comparison charts; we have something that will work just right!
We all know that shopping on the internet can be a pain, but it's even worse if you don't have any knowledge of what to look for. That is why providing rich content with engaging media will help drive shoppers towards your product pages so they decide whether or not they want to buy something before anything else happens! The key thing here though...is being creative and informative while also demonstrating how different your brand is as compared to your competitors.
3. Use Social Media Channels and the Amazon Influencer Program
According to Statista, over 3 billion people are projected to use social media by 2021. Not only does this provide an excellent medium for driving sales on Amazon but buyers also turn towards these sites in order to find out product information - which is where The Amazon Social Media Playbook comes into play! Through its insights and helpful tips you can increase your brand information using social media channels.
Amazon Influencers are a great way to boost your brand's presence and market share. They can help you leverage social media, build awareness for products in the Amazon marketplace.
The Amazon Stores app is a great way to create your own dedicated, customized landing page for all of those products on amazon. You can easily design the look and feel with their store builder tool (no experience necessary).
4. Share the Brand Story on Amazon Store
Amazon Stores is one of the best ways to showcase your brand story. It allows you, as an entrepreneur or company with a presence on amazon marketplace, not only reach buyers but also build meaningful connections that last through time! Demonstrating yourself through creative marketing tactics such as these will leave an impression long after customers buy what you're selling!
5. Use Amazon Advertising to Increase Brand Awareness
Amazon has expanded its advertising service to include a full funnel of opportunities. Brands can now advertise on and off Amazon’s website, making it easier than ever for them to get noticed in the market! However with so many brands switching over there's an arms race when it comes down to how you stand out amongst others vying for attention. Stay ahead by adding some innovation into your campaign strategy!
Swiftstart is an AI technology company that specializes in the optimization of sponsored ads on Amazon. It has a team dedicated to leveraging your brand across all websites and it can do this because of its real time capabilities, giving you maximum potential for increasing brand awareness.
Wrapping Up
The future of e-commerce is a new normal where consumers have come to appreciate the many benefits that these platforms offer. As competition for market share heats up, brands need to stay ahead with strategies in order to not miss out on potential sales and revenue streams. These 5 tips can help you grow your brand on Amazon and target more sales.
If all this sounds confusing, it's because it is! Heading into 2022, Amazon is increasingly becoming a vital tool to your brands success and no longer an option. That's why our team at Swiftstart can help your brand navigate this eCommerce jungle to success while allowing your team to focus on what you do best. Reach out below to see how we can grow your brand.