How to Become an Amazon Influencer: Your Key to Earning Online

How to Become an Amazon Influencer: Your Key to Earning Online

insights |  | 6 min read

Are you a social media user passionate about sharing your favorite products and experiences? Have you ever wondered how some influencers leverage their followers into a lucrative source of income? Here is the answer, Amazon Influencer provides an excellent opportunity to monetize your audience. This program allows you to promote affiliate products through social media channels. Moreover, you don’t need to develop your brand or website to do so. According to Statista, Amazon influencers' earnings can range from 1%-10% of each sale, depending on the product they promote.

But if you’re new to this program, you might wonder how to become an Amazon influencer and earn great revenue. If so, you're in the right place! In this article, we’ll reveal the secrets of becoming an Amazon Influencer and how it can be your ticket to earning money online while doing what you love. Let's delve into the details to open the doors to your success.

Who’s Amazon Influencer?

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An Amazon Influencer is a content maker who collaborates with Amazon to promote products on the platform through social media. Rather than relying on traditional advertisements, these influencers leverage their social media presence on TikTok, YouTube, Facebook, and Instagram to market products to their followers. They create engaging and informative content, often in the form of product recommendations, encouraging the audience to purchase through their Amazon storefront.

How Many Followers To Become An Amazon Influencer?

how many followers to become an amazon influencer

While Amazon doesn’t set an exact number of followers for eligibility, it is generally recommended that applicants should have at least 1000 followers on their social media platforms to increase their chances of getting accepted into the Amazon Influencer Program.

However, it's essential to remember that follower count is just one of the factors considered during the evaluation process. The quality of your content, niche relevance, and engagement levels are also crucial aspects that Amazon considers.

Also, if you want to engage a wide range of audiences with your products, read our guide on the benefits of Amazon’s customer engagement tool.

How To Become An Influencer On Amazon?

amazon influencer program

If you’re curious to know how to become an Amazon influencer, then follow these steps:

Step 1: Registration

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  1. Open the Amazon Influencer page and click the "Sign Up" button.
  2. Choose to create a new Amazon account or use an existing customer account. Provide standard information such as name, email, password, and address.
  3. Fill in details for your influencer profile, including:

Are you new to the Amazon marketplace, then read our guide on how to become an Amazon seller in 2023.

  • Your most prominent social media account or information about it.
  • Upload a profile picture with a minimum size of 250 by 250 pixels.
  • Optionally, upload a header image of 1810 by 402 pixels.
  • Write a 350-character bio to introduce yourself.
  • Provide usernames or URLs for all relevant social media accounts (YouTube, Instagram, Facebook, Twitter, etc.).
  • Specify the address where you want reports to be sent.

Step 2: Applying to the Influencer Program

  1. After registration, you'll be directed to choose between YouTube, Instagram, or Facebook.
  2. Link your chosen social media account to Amazon (for YouTube or Facebook) or provide information about your Instagram followers and posts.
  3. Select the platform where your social media presence is the strongest. Having more followers increases your chances, but engagement is vital for success, especially for micro-influencers.

Step 3: Create Your Storefront

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  1. As a member of the Amazon Influencer Program, you gain access to a special Amazon storefront.
  2. Ideally, promote products that you use and believe in. Successful influencers often showcase themselves using the products they endorse.
  3. The storefront has limited customization options but allows you to create lists displaying your chosen products.
  4. For a unique storefront, upload a profile image and a header image.

Also, if you want to optimize your Amazon account, read our guide on tips and tricks for successful Amazon listing.

How To Become An Amazon Fashion Influencer?

To become an Amazon Fashion Influencer, follow these steps to establish yourself and collaborate with the Amazon influencer program:

  • Identify Your Niche: Choose what aligns with your interests and expertise, whether it's casual wear, formal attire, sustainable fashion, accessories, or any other specific niche.
  • Create Compelling Content: Produce high-quality and visually appealing fashion content. Share outfit ideas, styling tips, fashion hauls, lookbooks, and fashion inspiration to engage your audience.

Also, if you want to elevate your Amazon product listing images, read our guide on optimizing Amazon product images in 2023.

  • Grow Your Community: Focus on growing your follower base on social media platforms, especially Instagram. Interact with your audience regularly, reply to comments, and collaborate with other fashion influencers to expand your reach.

Also, to achieve a successful brand career, read our guide on the mistakes to avoid for your brand success on Amazon.

  • Apply for the Amazon Influencer Program: Once you have a substantial and engaged following, apply for the Amazon Influencer Program.
  • Create Your Storefront: If accepted into the program, you can create your custom Amazon storefront.
  • Promote Fashion Products: Develop content around the fashion products you promote. Use your unique Amazon Influencer URL to direct your audience to your custom storefront.
  • Stay Updated: Keep up with fashion trends and industry news to create relevant and timely content.
  • Measure Performance and Adapt: Monitor the performance of the fashion products you promote through Amazon. Analyze engagement metrics and adapt your content strategy based on your audience's preferences.

How Amazon Influencers Make Money?

As an Amazon Influencer, earning commissions is a key benefit when your recommendations lead your followers to purchase on Amazon. The commission amount you can make depends on the product categories.

For example, influencers in the Amazon Games product category can earn a fixed commission rate of 20%, the highest commission available. However, the commission rates vary for other product categories and can range from 1% to 10%.

Here are some examples of commission rates for other product categories:

  • Electronics: 2% to 4%
  • Fashion: 5% to 10%
  • Home and Kitchen: 3% to 8%
  • Beauty and Personal Care: 5% to 10%
  • Books: 4.5%
  • Sports and Outdoors: 3% to 8%
  • Toys and Games: 3% to 8%

In addition to earning commissions, some Amazon Influencers may also receive free products or services as samples, depending on the terms and conditions of their collaboration with Amazon and the brands they promote.

It's important to remember that commission rates and potential rewards may vary over time, so staying updated with the latest information Amazon provides regarding its Influencer Program is advisable.


We hope this guide on how to become an Amazon influencer has provided you with valuable insights about leveraging your social media presence to promote products available on Amazon. Start your Amazon influencer journey today if you have a substantial and engaged follower base on popular platforms like Instagram, Facebook, or YouTube. Take the initiative and apply for the Amazon Influencer Program to monetize your influence and get paid for your product recommendations. Your followers will appreciate your authentic endorsements, and you can earn commissions.

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Frequently Asked Questions

Is Amazon Influencer Program Free of Cost?

No, this program is 100% free to join, but you must have enough followers to qualify as an Amazon influencer.

How to Promote Amazon Storefront?

You can promote your Amazon storefront by leveraging Facebook, Twitter, Instagram, Snapchat, and website/blog.

Can I join the Amazon Influencer Program if I'm not a professional content creator?

Yes, you don't need to be a professional content creator to become an Amazon Influencer. While having a dedicated and engaged audience is required to qualify for an Influencer Program.

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