Keeping momentum after Black Friday is crucial for businesses looking to capitalize on the holiday shopping season.
Highlights
- According to CNBC, Black Friday e-commerce spending in the U.S. reached a record $9.8 billion, growing by 7.5% from the previous year.
- Vigilant inventory monitoring is a crucial post-Black Friday strategy.
- Leveraging Amazon Posts is a free and impactful method to enhance product pages and maintain post-Black Friday sales momentum.
- Tailoring discounts to specific shopper segments is a key strategy for post-Black Friday success.
- Integrating coupons with ad campaigns becomes a compelling tool to attract shoppers.
- Launching a new product is one of the most effective ways to keep the momentum going after Black Friday.
Why We Wrote This?
The main intent behind writing this blog is to guide Amazon sellers on effective strategies to sustain sales momentum after the Black Friday and Cyber Monday (BFCM) shopping frenzy. A post-Black Friday strategy is necessary for Amazon sellers to deal with the challenges and competition, to maximize sales, and to make their brand visible.
Therefore, in this guide, we’ve mentioned 7 effective ways to keep the momentum going after Black Friday and successfully navigate the post-holiday season.
7 Impactful Ways To Keep The Momentum Going After Black Friday
CNBC says that according to an Adobe Analytics report, e-commerce spending on Black Friday grew by 7.5% from a year earlier, reaching a record $9.8 billion in the U.S. This is another indication that price-conscious consumers are seeking the best deals online. To convert potential customers into paying customers, relying solely on Amazon advertising strategy may not be the most effective one. To help you, below, we’ve discussed the 7 effective ways to keep the momentum going after Black Friday:
- Inventory Management
As the year concludes, many brands encounter a shortage of inventory. Vigilant monitoring becomes paramount during this period. If stocks are running low, consider a pause in your ad spend. While Amazon automatically stops ad spending for out-of-stock products in Sponsored Products ads, you must manually pause Sponsored Brands, Sponsored Display, and DSP ads. This is one of the best ways to keep the momentum going after Black Friday and help to boost sales.
- Amazon Posts
Those who ask how to keep sales flowing after Black Friday must not overlook Amazon Posts, which offers a simple and free method to fortify product detail pages and outshine competitors.
Consistent posting, whether daily or thrice a week, is one of the best ways to keep the momentum going after Black Friday. Repurposing content from Instagram can streamline the process. Leveraging the new Amazon Posts API enables scheduling, scalability, and comprehensive metric tracking.
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- Brand Tailored Promotions
Customization is key with Brand Tailored Promotions. Instead of generic offerings, tailor discounts to specific shopper segments. Amazon's latest audience targets for Brand-Tailored promotions now extend to high-spend customers and cart abandoners, top-tier customers, and at-risk customers.
- Coupons
Coupons are a compelling tool and the best Amazon strategy for sellers after black Friday to attract shoppers who expressed interest during Black Friday but didn't seal the deal.
Integrating coupons with ad campaigns, especially in conjunction with Sponsored Display or DSP ads, automatically highlights discounts, amplifying their appeal.
- Re-Targeting And Upselling
An Amazon strategy after BFCM necessitates strategic advertising. Two critical tactics for sustained momentum include:
- Re-Targeting Curious Shoppers
If you want to know how to keep sales flowing after the holiday season, you should follow up on leads that didn't convert. Re-targeting campaigns, including Amazon PPC and DSP ad types, allow you to reach those who viewed but didn't purchase. Amazon Marketing Cloud provides granular options, targeting specific actions like adding a product to a gift list.
- Upsell And Cross-Sell To New Customers
The influx of New-To-Brand customers post-Black Friday is an opportunity to expand their engagement. Analyzing market basket reports helps identify products frequently bought alongside deal ASINs. Using Amazon Marketing Cloud to create audiences and run targeted ads is the best post-holiday sale strategy for offering discounts on complementary products.
- Offering A Complimentary Gift With Every Purchase
This e-commerce strategy after black Friday stands out as a compelling strategy to boost sales without resorting to conventional discounts. This approach entices customers and adds perceived value to their purchase, creating a win-win scenario for both parties.
When customers know they will receive a gift alongside their purchase, it instills a sense of added value and excitement. Moreover, the gift strategy is versatile and can be customized to match your brand and product offerings.
- Launching A New Product
Launching your new product after Black Friday and the end of the year is one of the best ways to keep the momentum going after Black Friday and maintain a steady flow of sales. By doing thorough market research, identify consumer preferences, current trends, and market gaps.
Ensure your new product aligns with your brand identity and meets high-quality standards. Generate excitement and anticipation around your upcoming product. Utilize social media marketing, sneak peeks, and behind-the-scenes content to engage your audience. Timing is crucial, so align your launch date with days that historically witnessed high online traffic and consumer activity.
Summary
In the wake of a record-breaking Black Friday, Amazon sellers face the challenge of maintaining sales momentum. This comprehensive guide explores 7 effective ways to keep the momentum going after Black Friday. From meticulous inventory management to leveraging Amazon Posts, these approaches offer long-term success. With these strategies, you can continue soaring long after the holiday season.
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