What Is Amazon S Team? Get To Know The Visionary Leaders of Amazon

What Is Amazon S Team? Get To Know The Visionary Leaders of Amazon

insights |  | 4 min read

Have you ever wondered what drives the world's most prominent e-commerce giant, Amazon, to innovate and excel constantly? What is the secret behind its unparalleled success in the highly competitive market? The answer is the Jeff Bezos robust and influential executive team known as the Amazon S-Team. The Amazon S Team comprises carefully selected people who have played a vital role in propelling Amazon to unprecedented heights.

In this blog post, we’ll explore the importance of Amazon S-Team in steering the business, highlighting the team's composition, the pivotal role of trust and communication, and their impact on the company's success. So, let’s delve into the strategic foresight of Amazon's visionary leaders:

Why Is It Called Amazon S-Team?

s team of amazon

The name "S-Team" is derived from the term "Senior Team," highlighting the group's status as Amazon's top executives who play a pivotal role in shaping the company's direction and overall strategy.

These leaders have been carefully selected by Amazon's founder, Jeff Bezos, due to their exceptional skills, experience, and commitment to the company's core principles.

By giving this group of executives a distinct name, Amazon emphasizes their importance within the organization and their crucial role in driving the company's growth and success.

What are Amazon's S-Team Objectives?

amazon s team

The S Team of Amazon guides principles and core values that set the foundation for the company's leadership approach. These principles include customer obsession, long-term thinking, innovation, and operational excellence.

By embodying these values, the Amazon S Team can drive Amazon's growth, maintain its competitive edge, and support its mission of becoming Earth's most customer-centric company.

Read our guide: Guide to 14 Amazon Leadership Principles.

Here’s how the S-Team principles work:

Focus on Customers

The Amazon S Team focuses on understanding and meeting customer needs, placing customer satisfaction as their top priority. This commitment to customer obsession enables Amazon to improve its products and services continuously.

Thus, this team ensures Amazon remains relevant and impactful in the ever-changing market landscape.

Long-Term Approach

Amazon's S-Team embraces a long-term approach, recognizing that the most significant outcomes are often the result of taking calculated risks and being patient. This mindset allows the team to prioritize long-term value and growth, even sacrificing short-term gains.

Adopting New Ideas

The S-Team is dedicated to fostering a culture of innovation, as they understand that being inventive and embracing new ideas is crucial for the company's sustained success.

By encouraging experimentation and learning from failures, the S-Team supports Amazon's employees in pursuing groundbreaking solutions that can transform industries.

Operational Excellence

Lastly, the Amazon leadership team emphasizes operational excellence, striving for efficiency and effectiveness in every aspect of the organization. This focus on execution enables Amazon to maintain its high-quality standards while scaling rapidly.

Thus ensuring that the company can meet the growing demands of its customer base.

How Many Members Does Amazon S-Team Have?

This Amazon core team consists of approximately 17 senior leaders, hand-picked by Jeff Bezos from various departments within the company, including Amazon Web Services and Prime.

Bezos prioritizes the ability of these leaders to foster understanding and trust within the team and across the organization. It's worth noting that even those who don't directly report to Bezos are still considered integral parts of the S-Team. This ensures a diverse range of skills and perspectives within the group.

Some of the notable members of Amazon's S-Team include:

  1. Jeff Bezos: Founder and CEO of Amazon.
  2. Jeff Wilke: Former CEO of Worldwide Consumer.
  3. Andy Jassy: CEO of Amazon, previously the CEO of Amazon Web Services (AWS).
  4. Dave Limp: Chief Vice President of Devices and Services.
  5. Brian Olsavsky: Chief Vice President and Chief Financial Officer.
  6. David Zapolsky: Chief Vice President and General Counsel.
  7. Beth Galetti: Chief Vice President of Human Resources.
  8. Jay Carney: Chief Vice President of Global Corporate Affairs.
  9. Dave Clark: Chief Vice President of Worldwide Operations.
  10. Doug Herrington: Chief Vice President of North American Consumer.
  11. Russ Grandinetti: Chief Vice President of International Consumer.
  12. Charlie Bell: Chief Vice President of Utility Computing Services.
  13. Paul Kotas: Senior Vice President of Amazon Advertising.
  14. Tom Taylor: Senior Vice President of Alexa.
  15. Amit Agarwal: Chief Vice President and Country Manager of Amazon India.
  16. Peter DeSantis: Global Infrastructure and Customer Support Senior Vice President
  17. Neil Lindsay: Vice President of Worldwide Prime and Marketing.
  18. Rohit Prasad: Vice President and Scientist of Alexa AI Technology.
  19. Colleen Aubrey: Vice President of Performance Advertising.
  20. Matt Garman: Vice President of AWS Sales and Marketing.
  21. Christine Beauchamp: President of Amazon Fashion.
  22. Peter Krawiec: Vice President of Worldwide Corporate Development.
  23. Mike Hopkins: Senior Vice President of Amazon Studios and Prime Video.
  24. Alicia Boler Davis: Global Customer Fulfillment Vice President.
  25. John Felton: Global Delivery Services Vice President.
  26. Dave Treadwell: E-commerce Services Vice President.


Amazon S Team is a testament to visionary leadership and unwavering commitment to pushing boundaries. Comprising a diverse array of industry pioneers, this group of leaders propels Amazon into new frontiers of success and transformation. The team's guidance and foresight will allow Amazon to redefine the very fabric of online retail, laying the groundwork for an innovation-driven future.

Frequently Asked Questions

When Was Amazon Founded?

Amazon was created on July 5, 1994, by Jeff Bezos in Bellevue, Washington.

How Do I Contact Amazon Customer Service?

To contact Amazon customer service, visit their website and navigate to the "Help" or "Contact Us" section. There, you'll find options for live chat, email, or a call-back service, depending on your location and the nature of your inquiry.

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