What is Amazon Frustration Free Packaging? - SwiftStart

What is Amazon Frustration Free Packaging? - SwiftStart

insights |  | 6 min read

Amazon has revolutionized the world of online shopping, and one of its most significant contributions is the Frustration-Free Packaging program. The program promises to provide a seamless and convenient shopping experience by eliminating difficult-to-open packaging and reducing waste. As a result, more and more customers are opting for products that come in Frustration-Free Packaging. In this ultimate guide, we'll explore what is Frustration Free Packaging, the requirements for FFP packaging, the certification process, and the benefits of having your products certified for FFP. So, whether you're an Amazon seller or a customer, keep reading to learn all about Amazon's Frustration-Free Packaging program.

What is Frustration Free Packaging on Amazon?

what is frustration free packaging

Frustration-Free Packaging is a program launched by Amazon in 2008 to provide customers with a more convenient and eco-friendly shopping experience. Products that are part of the program are shipped in easy-to-open packaging without any excess materials such as plastic clamshells, wire ties, and excessive paperboard.

The program is designed to eliminate the frustration that customers often face when trying to open traditional packaging, and it's also eco-friendly, as it reduces waste and promotes sustainability. When a product is part of the Frustration-Free Packaging program, it features a special logo on its product page, letting customers know that they'll receive hassle-free packaging.

Additionally, products that are part of the program are eligible for free shipping, making it a win-win situation for both customers and sellers. The Frustration-Free Packaging program has been successful in reducing waste and enhancing the customer experience, making it a crucial aspect of selling and shopping on Amazon.

What are Amazon Frustration Free Packaging Requirements?

If you're a seller looking to take advantage of Amazon's Frustration Free Packaging program, it's essential to understand the program's requirements. The Frustration Free Packaging program focuses on four key factors: protection, cost-effectiveness, ease of opening, and low waste.

First and foremost, the packaging must be protective enough to ensure the product is received undamaged during transportation, fulfillment, and shipping. The packaging must also be sealed and in a condition to be shipped without additional protection, known as Ships In Own Container (SIOC).

The packaging should have markings that are crucial to distribution and fulfillment centers, such as barcodes, regulatory markings, and product descriptions. Additionally, the packaging must be easy to open and should not contain plastic inserts, blister packs, packaging peanuts, wire ties, clam shells, or shredded paper. Customers should be able to remove the contents from the packaging within 120 seconds.

Furthermore, the packaging material used must be recyclable, and it is recommended to have material markings like recycled content statements or "Please Recycle." Finally, the shipper should be appropriately sized to fit the contents but should not exceed 2.0 inches of packaging material used for the product.

If you're unsure if your product qualifies for Frustration Free Packaging or E-commerce Ready Packaging, there are a few key indicators to look for. For example, packaging should not have cutouts or windows and should be able to ship through a courier service without any damage, such as FedEx, UPS, or USPS. By following these guidelines, you can ensure that your products meet Amazon's Frustration Free Packaging requirements and provide a hassle-free shopping experience for your customers.

How to Get Your Products Certified for Frustration-Free Packaging?

frustration-free packaging

To get your products certified for Frustration-Free Packaging (FFP) or E-commerce Ready Packaging (ECR), you need to follow a simple procedure managed within Seller Central or Vendor Central. Here are the steps you need to follow

  • Enroll your packages via Seller Central or Vendor Central.
  • Provide package images for review and ship samples to Amazon's Packaging Certification Laboratory for transit testing.
  • Packaging professionals will analyze the package.
  • If the package passes the lab review and testing, Amazon will certify the ASINs as Frustration-Free Packaging (FFP) or E-commerce Ready Packaging (ECR).
  • FFP-certified ASINs are eligible for additional benefits, such as site marketing and inclusion in the Frustration-Free Packaging storefront.

Benefits of FFP Certification

benefits of amazon certified frustration free packaging

Now that you know what is Frustration Free Packaging and the certification process for Frustration-Free Packaging (FFP) on Amazon, let's talk about the benefits of FFP certification for sellers:

Avoid Amazon's Prep Chargebacks

Once a product is certified for FFP, SIOC, or PFP, Amazon ensures that no extra prep is needed. This means vendors can avoid additional charges that come with prep, reducing costs, and improving profitability.

Lower Packaging Costs

Traditional retail packaging often includes flashy designs, oversized boxes, and unnecessary materials. By optimizing packaging to meet FFP requirements, vendors can cut down on costs while still maintaining a professional appearance.

Reduce Inbound Transportation Costs

Aptly-sized packaging not only helps reduce transportation costs for vendors but also for Amazon. By fitting more products per truck/pallet/container, Amazon can save on shipping costs while vendors can enjoy more space for their products.

Gain Access to Additional Benefits

FFP-certified products are eligible for additional benefits, such as site marketing and inclusion in the Frustration-Free Packaging storefront. These benefits can help boost visibility and sales for vendors on Amazon's platform.

You may also find our Expert Guide to Amazon Lightning Deals helpful.

Alternative Options for FBA Sellers Who Don't Qualify for Frustration Free Packaging

If your products do not qualify for Frustration-Free Packaging (FFP), there are still other options available to you as an FBA seller on Amazon.

Here are three other Amazon FBA shipping programs you can consider:

1. Small and Light

Small and Light is a program offered by Amazon to help FBA sellers reduce their fulfillment costs for small, light products. This program is ideal for products that weigh less than 10 oz and have a package size that fits within specific dimensions.

By enrolling in Small and Light, you can benefit from the following:

  • Lower fulfillment fees
  • Reduced shipping rates for customers
  • Access to Prime customers, which can boost sales
  • Faster delivery times
  • Improved product visibility, as Amazon will highlight your products as part of the Small and Light program

2. Subscribe and Save

If you have a product that customers purchase on a regular basis, such as pet food or beauty or baby items, you should consider Subscribe and Save. Customers who subscribe to your product save money, and you get a repeat buyer.

3. FBA Export

FBA Export is an alternative option for FBA sellers who want to expand their reach to international customers. With FBA Export, sellers can sell their products to customers in other countries directly from their US-based fulfillment centers without having to create listings on local marketplaces.

Some examples of products that could benefit from FBA Export include:

  • Electronic devices, such as smartphones and tablets
  • Home appliances, such as coffee makers and vacuum cleaners
  • Sporting goods, such as yoga mats and basketballs
  • Toys and games, such as board games and action figures
  • Clothing and accessories, such as sunglasses and hats.

By using FBA Export, sellers can take advantage of Amazon's global fulfillment network and reach customers in other countries with ease.

If you're thinking about starting an Amazon FBA Private Label business, our latest article on how to start Amazon FBA private label in 2023 is a must-read.


Amazon Frustration Free Packaging is a program that benefits both sellers and customers. By meeting the program's requirements, sellers can avoid extra charges, reduce packaging costs, and cut down transportation costs. On the other hand, customers receive products that are easy to open and arrive in undamaged condition. With the help of FFP certification, sellers can also enjoy additional benefits like inclusion in the Frustration-Free Packaging storefront and site marketing. As an eco-friendly solution, FFP benefits the environment as well. We hope that now you better understand what is Frustration Free Packaging and the benefits it offers. So, if you're looking to sell on Amazon, it's worth considering Frustration Free Packaging as part of your overall packaging strategy.

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