SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

Amazon partners with you no matter the way you choose to grow your brand on Amazon. There are various ways by which you can sell on this platform including Amazon 1P, 2P & 3P. In this blog we are discussing the two of them; Amazon 1p Vs 3p. 1P is handling everything on single and seamless transactions with Amazon.com and it does look tempting. But most sellers prefer delivering products directly to the customers with 3P sales. The 3P model lays the groundwork for diversifying into other marketplaces, offers greater freedom, and can be much more profitable.

When it comes to Amazon 1P vs 3P, deciding between one depends on the infrastructure you establish, processes regarding how involved you want to be, and how you set up your logistics.

What Is Amazon 1P?

Vendor Central or 1P is considered the fastest as well as the most convenient way to sell on different marketplaces like Amazon or Walmart. It is also the most traditional method.

In 1P instead of creating listings on Amazon, you sell your products directly to the company. Amazon itself negotiates a wholesale price for your products, picks them up, and lists them. The platform controls the listings, sets up the price accordingly, and makes decisions regarding whether or not to make another purchase or when.


1P marketplace offers many benefits for manufacturers:


What Is Amazon 3P?

Amazon 3P or Seller Central means selling directly to customers through the Amazon marketplace. It involves taking your products to Seller Central and listing them directly so that consumers can buy them. Using 3P, you can earn more but at the same time, you'll have to expand the infrastructure to handle logistics. Manufacturers today prefer to sell directly and 3P marketplaces are extremely vast.


3P sales offer more to manufacturers:


For 3P you need a more hands-on approach which is the reason most brands avoid direct sales. Some of the challenges that manufacturers face with the 3P marketplace model are:

Amazon 1P vs. 3P

Amazon 1P vs. 3P widely depends on your brand or organization and how much you want to be involved in the processes. 3P sellers have to handle things like direct marketing, logistics, and customer service. It needs greater business investment and things are also complex. However; in the long run, it can result in larger profits. Here’s all you need to know regarding Transitioning from 1P to 3P.

  1. Freedom to Diversity

Amazon 3P means you control being delisted and pricing. It means you can sell on other marketplaces. Diversifying across different marketplaces offers greater business security because if you face any issue regarding a marketplace or your seller account, you can still be secure on other sales channels.

Contrary to that 1P sellers are bound to a single marketplace, because there is a risk that you might get delisted elsewhere if you're selling the same products for a lower price on Amazon.

  1. Time vs. Money

With the 3P marketplace model the time expenditure goes up per sale, but with that profit per sale also increases. On the other hand, 1P reduces your hassle but cuts into margins simultaneously. Even if you're selling via 3PL like Amazon FBA, you still need to invest resources into building your infrastructure to prepare and ready your package for FBA.

  1. Control Over Brand

Selling via 3P means you have to handle product presentations, listing updates, or other alterations which need you to keep everything up to date, invest in merchandising, and create listings.

Contrary to that, if you sell your products directly to Amazon, you can provide marketing material. product descriptions, etc., upfront. After that, your product is in Amazon's hands. However, Amazon still charges for merchandising and you'll have no control over listing updates, product presentations, etc., even with the changes in your product.


1P focuses on seamless transactions with Amazon and there isn't any hassle as you give up almost all control of your sales to the marketplace. The 3P model needs more work to set up. However, there's freedom for expansion and you keep control of the business. Take the time to weigh the pros and cons of each model and then decide which one suits you the best.

Check our comprehensive guide on how you can easily grow your brand on Amazon with the expertise of SwiftStart.

Both Amazon 3P and 1P marketplace models have their own benefits and drawbacks, making them great options to sell on Amazon. The trick here is to evaluate each method and determine which one fits your requirements the best. You can always benefit from the new Amazon customer engagement tool to send email campaigns, keep customers engaged with your store, offer discounts & coupons, and educate customers about your brand.

If you need any help regarding Amazon 1P vs 3P revenue or which is the best Amazon-selling model, you can consult SwiftStart. Contact us today and learn how our team provides Amazon expertise to optimize your Amazon brand presence.

Related Questions to Amazon 1P vs Amazon 3P

What Is Amazon 1p Vs 3p?

In a 1P relationship with Amazon, your brand acts as a wholesaler selling products directly to Amazon as a retailer. It is basically a "Brand-as-Supplier" relationship in which Amazon buys products from you, sells them, and owns all the communication with the consumers to complete the sale. 

Whereas in a 3P relationship with Amazon, your brand directly sells the products to the customers using the Amazon marketplace. You are responsible for everything including listing products, shipping to fulfilling orders to offer excellent customer service.

Can A Seller Use Both 1P and 3P Selling Models?

Yes! sellers have the option to sell some products on Amazon and some products to Amazon. Many sellers on Amazon prefer a hybrid approach, where they benefit from both 1P and 3P features. Products that don't perform well in a 1P setup can do better under 3P. It is also an excellent way to test new products.
If you’re in search of an Amazon success partner, you have come to the right place. SwiftStart (https://swiftstart.com/) offers a team of experts behind each of your products, maximizing your success. Get in touch for a free one-to-one consultation.

What is Social Media Marketing?
Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age. This form of marketing can be done cheaply and easily with little time investment required from you as the company owner or manager! As so many people use these platforms and rely on their feeds for information updates, you can't afford to ignore them!

Social media marketing can be combined with other forms of advertising in order to produce extraordinary results. It is important for online as well as brick and mortar businesses.

One great example of a successful social media marketing campaign is Häagen-Dazs that was able to quickly gain momentum for their ice cream in Great Britain with the help of social media channels. The strategy was to partner with influencers on TikTok videos about secret sofas – which were promoted during episodes from “The Secret Sofa.” And with this campaign, Häagen-Dazs almost doubled the total number of sales on Amazon during the COVID-19 pandemic.

Two Main Types of Social Media Marketing
Organic and paid social media marketing are the two main types of social media marketing. Let's dig deeper into both types.

Organic Social Media Marketing
Social media marketing can be a challenge but it doesn’t have to break the bank. That’s why content should be created organically, not bought or paid for with an ad budget!

Organic social networking is all about building connections and engaging with your audience. This includes posting, commenting or replying to messages to interact with your followers.

Brand awareness will grow organically over time in response to engagement so investing now into relationships might pay off later in the future for gaining customer trust.

Paid Social Media Marketing
Paid social media marketing is an effective way to reach your consumer through paid efforts on the internet. These can include influencers, advertisements and sponsorships with brands or other organizations that have expertise in a specific field.

It includes creating content specifically targeted towards the target audience’s interests and putting paid ads on them so they will be seen when viewers scroll through their feeds. The major purpose of paid advertising is to drive traffic and hence generate more sales.

How Social Media Marketing Helps Driving Traffic to Amazon
With the rise in popularity of social media, marketers have been looking for new ways to reach their customers. Social Media Marketing can seem like a daunting task but there are some simple tips that will help you get started!

The first and the most practical tip is to hire an agency that is experienced in social media marketing especially to drive amazon sales.

When it comes to branding, the more you engage with your audience, the more you stand out from other brands. And for that, use social platforms such as Instagram or Facebook for content creation that shows what makes your brand unique from competitors. The tone of your posts should reflect information about your brand that can engage potential buyers. Make sure there's an engaging message behind every post.

If your goal is to sell products or services online then it would be best for you to create enticing content that includes a call to action. It must be done to call out specific features and how-to information to attract more traffic via social media platforms such as Facebook or Instagram!

Not every post should have CTAs because this risks making users feel overwhelmed which can result in losing them if they aren't interested anymore. However, by balancing organic engagement with these strategically placed CTAs, companies can achieve their goals while maintaining relationships deep enough so customers don't forget about what made them come back in the first place.

Amazon Marketing
Social media marketing can help brands grow their Amazon sales by reaching shoppers off of the site and directing them back to purchase. Plus, if someone has interacted with your brand on social media before, they are more likely to not just buy from you but also share products for others who may want it as well.

Thanks to the Amazon Attribution Program, you can even attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through your social media, and you’ve placed a trackable link created via the Amazon Attribution Program, you’ll gain insights such as clicks, Amazon listing views, and purchases. Amazon attribution is a necessary tool to the effectiveness of your social media efforts.

With the Amazon Attribution Program, you can attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through their social media and clicks into one of those links created by Amazon Attribution Program then you'll get insights such as how many times that specific post was viewed or clicked upon. This is an essential tool when it comes to measuring how well the strategy worked because not only does this give information about buyer traffic but also tracks which ones resonated most positively among customers.

Product Giveaways
A perfect example of ‘How Social Media Marketing Helps Driving Traffic to Amazon’ is by offering product giveaways. You can offer giveaways to your followers manually through different social media channels.

Our partners have promoted their Amazon listings with the help of product giveaways using their social media channels and are amazed by the excellent results they have received from the campaign.

If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and make sure you don't see your prices go up as much as expected!

Amazon will match the lowest price of a product in its marketplace. This means that if you increase your costs, it'll be harder for Amazon to maintain their margin and they might even reject these increases right away!

Considering this, how do you get a cost-price increase approved? Negotiation! The key is to know what are they looking for and how much it would take on both sides of the equation. In this blog post, you can learn to make the process go smoothly and quickly with your Amazon vendor manager in the following 5 steps:

Step 1: Submit A Single CPI Request For As Many Products As Possible

Amazon's relationships with its vendors are a delicate balance that can't be taken lightly. They've perfected the game of cost price negotiations and have sophisticated playbooks to counter any requests from the suppliers related to higher prices on products.

Vendors Managers can be very obstructionist during vendor negotiations and might even demand detailed information about the cause of any price change before engaging in a discussion. They often do not go beyond your annual dealings with them, so it's important that you prepare for these discussions ahead if you want an efficient resolution!

What is the best way to increase your chances of receiving a timely review? Submitting one single CPI request for as many products as possible.

If you're negotiating a contract with Amazon, be sure to tie any cost changes in CPIs. They are unlikely to accept them for many months and will rather charge higher rates for longer periods of time instead!

Step 2: Upload New Cost Prices To Vendor Central

The second step to negotiating CPI with Amazon is uploading your new cost price for all line items to Vendor Central.

If you are trying to lower your prices on Amazon, be patient! The system is set up so that any cost increase will get rejected automatically while decreases are immediately approved by Amazon.

The process for uploading cost changes in the Vendor Central is very easy and only takes a few moments. Your manager has access to manually approve this uploaded information, which means you can also make sure it's accurate before submitting them through the system!

However, when uploading new costs, your Vendor Manager can override the system and manually approve them for you in Vendor Central.

They want you to know that they are not afraid of a battle, and will use any tactic possible to delay the process. So make sure your answer is complete before moving on!

Step 3: Communicate With Your Vendor Manager

The next step is to communicate upcoming cost changes to your Vendor Manager and sending an email is definitely an ideal option. And for that, you have to be very careful about writing down the exact cost changes for each line item. Just make sure you have provided the following information in your email:

It's important you highlight that we are experiencing rising costs due to our own increased operational burden and not just temporary fluctuations around us. That’s because Amazon might not want to accept increased pricing, since it is likely to cause an increase in the long-term cost structure.

Here are some reasons that Amazon can accept why your cost structure got changed:

Lastly, make sure that the Vendor Manager understands your teams will reject any items on orders placed after this date if their price has not been adapted.

Step 4: Negotiate Margins And Dates

Your Vendor Manager might try to fight you on price. They are concerned if they allow you to increase the cost of products, your account’s margin will plummet. It’s because they plan to keep the prices steady in line with market trends.

Brands who don’t use a data-driven approach to support their claims of what they believe is “fair trade price” will often find themselves in the problem.

If you can show that the accounts margins won't be negatively impacted by this change, then it will increase your chances for success in negotiations!

You may be able to convince your vendor manager by offering them a final bulk order at the current prevailing price and then in return, ask them for accepting the price increase.

Step 5: Leverage Your Alternatives

The last resort for getting Amazon's price changes is to stop shipping affected items. This will force them into accepting the new prices.

Staying in power is key when it comes to negotiating with your vendors. Depending on how much leverage you have, stopping deliveries may cause them to reconsider their decision!

However, if you don't hear back from Amazon after two weeks then you must consider pursuing an FBA/3P strategy. And for that, you’re required to set up a 3P account so you can start selling directly to consumers.

There's no need to worry about Amazon accepting your CPIs if you go with a 3P account. The more skills you have in your team, the less dependent will be on Amazon's acceptance of CPIs. It allows for more control and ownership of the product. However, to successfully run your operations through a 3P account, you need to have an efficient and skillful team.

Final Thoughts

Sometimes, getting a price increase approved can feel like pulling teeth. However, with these tips, you'll have much better odds of succeeding!

Be sure to leverage your negotiation position and consider ceasing shipments, as these measures also increase the pressure on your VMs’ decision not to accept your cost increase and may lead them to return to the negotiating table.

The best way to avoid delaying negotiation is by leveraging your position and considering cease-shipping measures. It’s a tactic to increase the pressure on your VMs' decision-making if they’re unwilling to accept cost price increases.

If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way.

The ASP is simply defined as "the total revenue divided by number sold." It can help improve overall profit margins and make sure that every sale brings in more money than before!

The balance between decreasing costs and increasing revenue can be tricky, but luckily there are ways for brands to make it work. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products.

Hard to believe? Let’s look at the 5 proven strategies below:

You can use these strategies to maximize your profit margins. Let's begin with the first one.

1. Launch Premium Versions

Launching a premium product is an excellent way for established brands to expand their customer base in the niche market and make more money. These high-end versions of top-selling items are typically sold at higher prices than regular ones.

It also complements your current inventory while also attracting new buyers who want something different from what you offer now.

A brand’s success is dependent upon having a strong value proposition that appeals so much to customers. And that’s the reason customers are ready to spend a lot more than what they would on other brands’ products.

Undoubtedly, when a company has an amazing value proposition, they are more likely to succeed in the long run. 

Toothbrush heads are an excellent example of a product with premium features. Some brands have found creative ways to charge more for their products, such as by creating different varieties of colors. They create value propositions by introducing toothbrushes that can be tailored towards buyers’ personal tastes.

2. Sell Larger Pack Sizes

If you're not ready for the Premium Route just yet, consider implementing larger pack sizes in your existing range.

Why stop your customers at a single box when you can have them in bulk? When selling consumer goods, it's all about packaging. Make sure your top-selling products get larger packs of inventory so that customers can buy in bulk and more units can be sold.

For example, if your top-selling product is a 200ml shampoo bottle, you could introduce a 400ml shampoo bottle or even a bigger quantity. 

Introducing larger pack sizes can help you make more money. The average price of your portfolio goes up while variable costs go down, thanks to economies of scale!

There's a reason why Amazon has such large pack sizes on their product catalog. It’s because people are shopping for everything!

3. Create Value Bundles

To increase your average selling price on Amazon, you can create value bundles. Your created bundle conflates two or more items that are sold at a discounted rate and otherwise sold separately at higher prices.

It will help customers purchase multiple products in one go instead of just buying each item individually which increases their total spending as well!

Value bundles are a great way to upsell new and existing customers on your site. You can sell complementary or refillable products to upsell new customers. With this strategy, you can provide more value in one purchase.

The business world is becoming more competitive day by day. As a result, brands need to differentiate themselves not only with what they produce but also how it's sold and where customers can find them easily.

This means using different strategies in order for businesses' offerings to stand out from those around them!

To be successful, premium bundles need a strong value proposition that customers will appreciate. They should anticipate what they're needed and serve them right away with no fuss.

4. Play With Your Portfolio Mix

There are several ways to increase your brand’s ASP on Amazon, and to your surprise it can be done without launching a new product, creating bundles, or offering larger pack sizes.  Luckily, you can increase your brand’s Amazon ASP by making some changes to your current portfolio mix.

It’s a simple process that begins by identifying products with above-average selling prices in the portfolio. Then, marketing and sales efforts will be focused on these high ticket items that can bring additional revenue for a company.

5. Remove Listings of Low ASP Items

Remove products from the Amazon marketplace. Yes! You’ve read correctly. Although this might seem like a loss at first glance, there are some seriously good benefits to removing your product. It is suitable in the situation if you have listings of low ASP items.

Amazon has become the everything shop, but you don’t have to take it literally because you never want to sell at a loss.

Amazon's flywheel concept is rooted in providing customers with a wide selection of products, which ultimately drives growth and reduces costs.

It’s always a worry when Amazon removes permanently unprofitable items from their portfolio. The company's systems will initially request funds to keep them active, but if these products continue losing money then they'll eventually get taken away and deleted forever!

So you should consider de-listing products under £10 if they don’t return you a healthy profit margin and aren't key to attracting new or existing customers.

If you don’t want to delete your listings, you can also include a bundle option for customers that would add value to their purchases.

Wrapping Up

The journey of growing your ASP can be difficult, but it gets easier with time. I hope the tips above have helped you find some good advice on how to get started!

The average selling price may be the easiest and most effective way for you to increase your margins on Amazon, but that's not all there is. There are many ways you can increase your profit margins which we will discuss in our upcoming blog posts.

The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires. 

But if you’re looking to grow your business, you must know that marketing is not just about getting new customers. It’s also important to maintain the relationship with your loyal consumers, which can be done through social media or other platforms like email lists!

We all know it costs more to acquire a new customer than retain an existing one. Repeat shoppers buy more frequently and spend even greater amounts of money too. And more importantly, they're also much happier with their purchases in comparison! They would most likely share those positive experiences around town that help businesses grow as long as you keep this group happy. 

With the recent introduction of Manage Your Customer Engagement, Amazon is giving marketers more opportunities to engage with their customers. The program provides an Amazon engagement tool that helps you manage your customer experience across all channels. Also, it provides insights into what's working well in accordance with specific strategies.

What does this mean for your business? There are several benefits of this new Amazon engagement tool. In this blog post, we will walk through five benefits of Amazon’s new customer engagement tool:

  1. Brands can announce new product launches
  2. Share discounts, coupons, and offers
  3. Promote the entire line of products
  4. Brings customers to the brand store
  5. Educates customers about your brand

You can use this new Amazon engagement tool to send email campaigns and make sure customers stay engaged with you! Let’s discuss the first benefits in detail below.

1. Brands Can Announce New Product Launches

With this new Amazon engagement tool, you can reach your target audience that is ready to try your newest creations. Imagine launching a new product and all of a sudden, people are going crazy to buy it. You’re going to get tons of more sales because word has already gotten around about its greatness with this new tool!

That’s the reason why your strategy needs to be planned and executed with this type of customer in mind. This group loves being shown new styles from brands they love or getting a chance to know more about it before making their buying decision.

2. Let Customers Know About Discounts, Coupons, And Offers

Coupons are great for boosting customer engagement and generating higher revenues. With this Amazon engagement tool, you will be able to send coupons or other offers to potential clients. When you use coupons, it’s not just about attracting new customers, you want to make sure that the ones coming in already are engaged and responsive. 

The only drawback? You might not make as much profit per sale, but this could be worth it if you're looking at long-term goals like increasing brand awareness or building up loyalty with those who already purchase from you regularly!

It’s pretty obvious that the introduction of coupons can be an effective way to grow your business, but you must develop a strategy for doing so. This will help you avoid the possible negative consequences that come along with it like lower profits per sale and less revenue overall- despite generating new customers!

3. Provides A Chance To Promote The Whole Line Of Products

One advantage of this Amazon engagement tool is that it allows you to reach shoppers who may not have seen your entire line of products before. Be it brochures, links to your website, or online magazines, this tool will help you reach potential customers and reveal your whole line of products.

Marketing can be a costly endeavor, but with this tool, you’ll find that it doesn't have to break the bank. The main purpose of marketing is to reach potential customers to generate more sales and that’s what this Amazon engagement tool can help you with. The most important thing for any marketer to remember is that create an effective strategy that will take careful planning and consideration. Even if you want to make the most out of this tool to achieve your marketing goals, you need effective planning and strategy.

4. Brings Customers To Brand Store

Your brand store is one of the best places for shoppers to learn about everything you have. It might even make them want to visit your DTC site! You can use this Amazon engagement tool as an opportunity and give them more reasons to return.

The existence of brand stores is often unknown to many people unless they see an ad driving them there. But putting an ad costs a great share of your total marketing budget. While this Amazon engagement tool helps you generate more sales, it directs traffic to your brand store making it an even more valuable brand asset.

5. Educates Customers About Your Brand

With the new tool being so basic, it is hard to say if this will be a big hit or fail. There is a lot of speculation about what Amazon has in store for its new tool, but it seems that they are hinting at developing more robust capabilities. The tool is likely to be equipped enough to help you with spreading the brand’s story to the target audience. It can also help with developing bonds with potential customers by sharing the company’s history, best practices, community investment, and more. 

Wrapping Up: Amazon’s New Customer Engagement Tool

Being a brand, it’s extremely important for you to have an effective engagement with your customers to build a loyal following. The more engaged you are with them, the better chance that they'll come back.

To help you with that, the new Amazon engagement tool 'Manage Your Customer Engagement' is very helpful for brands to establish meaningful interactions with their most loyal customers. This greater connection will increase visibility, and foster growth in the long term by cultivating trust that leads to growth opportunities such as targeted offers or product launches!


As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.  

The best way I've found how scale-up processes within any company was by looking at what worked well with the initial launch but also keeping track of any problems along this journey so we could avoid them in the next round. 

The secret to success with amazon retail is in synchronizing your entire business. From fulfillment centers, advertising campaigns and even customer service representatives must all work together seamlessly for you to see results on the sales floor or online shopping experience! 


When it comes to Amazon's retail strategy, the more products you sell on their site and through third-party sellers the better. That's why each part of your company needs to work together as one unit for efficiency in managing hundreds or thousands upon millions worth of inventory without losing sight that customers still deserve great customer service too! 

People love Amazon because of the convenience it offers. Quick two-day shipping and easy returns, and so on! FBA is a great option for those who want their products sold on Amazon. The system allows inventory to be injected into the fulfillment centers. Then they handle all of its processing from there, but it isn’t free - storage fees apply per item stored which can add up fast if you have many different items in stock! 

The most effective way to get the most out of Amazon FBA is by only storing inventory enough to fill up demand. By using a forecasting tool that lets you know exactly how much inventory is needed to keep up with demand, you can rest easy knowing that you're utilizing your FBA account effectively and getting the best results possible without wasting money on unnecessary fees. 

It is important for businesses to determine whether or not their supply chain will be suitable for the daily operations required by the business. More specifically, you have to determine if your supply chain can handle any special requests from clients such as requiring food-grade packaging or cold storage facilities. Your business needs do not always equally align with the local suppliers' offering. Businesses should also consider other factors such as tariffs imposed on certain goods and products/services provided by local suppliers in order to ensure that they offer a stable, reliable, and consistent service no matter how much potential growth there may be in the future. 

Lastly, brands need to have a supply chain team in place that can dedicate an appropriate amount of focus towards Amazon-focused fulfillment. This becomes especially important as sales volume increases. If logistics aren’t worked out ahead of time, it will be very difficult to keep up with any sort of growth.   

To summarize, if you want your brand to have a fighting chance at success on Amazon then it’s time for the logistics department. Having an expert team dedicated just towards fulfilling orders through this marketplace will help vendors cut down their waiting periods. Also, it will allow them to scale up much faster that they won’t be able without such expertise in place from day one! 


The Amazon supply chain has been proven to be more intricate than a brick and mortar store, which means that the packaged products experience greater wear on their boxes. In order for these items not only look good but also last longer before they need replacing or fixing in some way. There are many touchpoints along this process where things can go wrong depending upon how much you use them! 

In a brick-and-mortar supply chain, packaged products experience less wear thanon Amazon because of the lack of touchpoints. 

In an age where people are becoming increasingly environmentally conscious, it is important that we reduce our footprint as much possible. Packaging plays a big role in this process and one way to do so would be by making sure they're not too large or heavy for shipping purposes - which can cause problems when returns happen more often than expected!  

With up to 25 touchpoints in the Amazon supply chain, there's more than just efficiency at play. The increased complexity leads not only Big Technology but also other companies like IKEA who are looking for ways they can cut down on packaging waste. All while still providing customers with high quality products that meet their needs well and shipped quickly too! 

Whether you're just starting out or are looking to expand your business, thoughtful e-commerce packaging will help get the job done. From durability and efficiency considerations that go into every detail of a product's box design - including branded boxes for marketing purposes — these elements should not be overlooked when developing an online presence! 


The Amazon brand protection plan will be a long-term strategy that needs to take into account your distribution channels. Not much is going to change overnight, but if you have an understanding of these and how they can benefit from growth then it'll make for great progress later on! 

When it comes to combating the sale of fake products, there are a few different things that you can do. One option is leveraging Brand Registry (learn more about how our team helps) and identifying rule-breaking sellers within your distribution channel. This will help ensure those who break policies don't get away with selling counterfeit goods as well!  

But ultimately what'll make sure sustainable progress for brands like yours? Mapping out all their relevant channels so they know which ones offer legitmately sources. Then refining listings by strategically favouring certain types or groups. 


Marketplace health is a broad term that refers to all of the nuances involved in maintaining an Amazon catalog, from setting up product listings and keeping them updated with timely information about new releases or sales. 

You've already done most of the work in preparation for listing your products on Amazon! Now it's time to make sure they are seen. During Retail Readiness phase, you set up high-quality photos with thorough product descriptions and inserted features that will help sell them easily - maybe even adding video or A+ content if desired. 

When a listing is set up properly, it should stay that way. But the reality of online selling isn't quite so simple. There are many ways for things to go wrong with your store and sales page. 

Problems in your Amazon business can be a big headache. If listings get suspended or the wrong content gets posted, it could stop sales and make customers angry with you. It could happen specially if they were looking for something specific and they didn’t get exactly what they wanted. You can expect to have issues with duplicate listings, off-brand images and incorrect content as your Amazon business grows. These problems are only going to increase when expanding on this platform so be prepared by making sure you educate yourself with the Amazon policies and avoid them happening as much as you can. 

Having the right team in place is crucial for scalable marketplace issues. Brands that do sizable business on Amazon need a dedicated purpose, and it comes down to having their staff identify any problems as they pop up. And so these issues can be remedied immediately without hampering customer service or sales performance! 


To ensure sustainable growth on Amazon, you need scalable strategies and processes. If everything works together in a way that can be efficient as your sales volume increases then it's possible for an e-commerce business owner to have more success. And as a result their marketing campaigns will be successful in attracting new shoppers who want what they offer!  

There are several ways to engage these potential customers by making sure every listing stands out; focusing content improvement allows brands create lasting impressions which translate into increased revenue opportunities. To learn more about that, keep following our blog. 

Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line. 

But what does Inclusive Shopping Experience mean, exactly? And more importantly, how can you go about implementing it on your own Amazon store? 

In this blog post, we'll share some useful tips on how you can get started. Keep reading to learn more! But let’s begin with why there’s a need at first place to create an inclusive shopping experience on Amazon.

Why Create An Inclusive Shopping Experience

As an online retailer, Amazon is a prime destination for shoppers looking for a wide selection of products at great prices. However, as any Amazon shopper knows, the experience can be a little overwhelming, especially if you're looking for something specific or need help finding the right product.

That's why it's important to create an inclusive shopping experience on Amazon that makes it easy for your customers to find what they're looking for and makes them feel confident in their purchase decision. 

How to Create an Inclusive Shopping Experience

Here are some tips that can help you create an inclusive shopping experience on Amazon that are sure to provide lucrative outcomes for your business.

Understand Your Target Audience: 

The more we know about our audience, the better equipped we become to create content that speaks directly with them. The Swiftstart team works closely with brands and monitors trends to get an accurate idea of what people are looking for.

It’s important to look deeper into what interests your shoppers. The more nuanced and granular in focus is what helps us reach out to audience members on their level!

Embrace Diversity:

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We know that the people who shop don’t all look alike. That's why we represent a variety of body types, ages, and genders in our advertising campaigns so everyone can see themselves reflected on these pages or screens!

In order to do this well though, there are some considerations one must make before shooting photos: 

Does everything match up nicely? 

Are any items shown bulging while others appear flat against their subject? Do they both happen at once? 

How many outfits should be included per image?

Is it easier if you try different locations?

We love the idea of showing images on our site that represent people from all over. This ensures content is culturally diverse and relevant for different audiences, which in turn will make them more interested when shopping with you!

Be Careful About the Choice of Words:

We were disappointed to see that one of our customers was offended by a listing. We wanted you to know how seriously we always take customer feedback. So as soon after reading their review about this incident with the language being inappropriate for women-specific products, the copywriting team took action and fixed it up promptly. They made sure they fixed it before any other consumers got wind or even read through what had been changed!

We've learned from experience not only does every word count when writing posts online but also makes sure each sentence conveys exactly where information comes into play: whether there are headers tags <h1>, italics.

Share Your Brand Story:

The voices of Color should be celebrated in the stories we tell about our society. This includes Black, Indigenous, and people from all other marginalized communities who have made such an impact on this world. They deserve to be known and the business can benefit from telling their story in more than just text.

Listing images with logos or A+ content about the business's founding could influence consumers to buy what you're selling!

The LGBTQIA community is also essential for shaping culture as it evolves, so give them honor with their own story prop or image at least once per listing post if not more. These individuals are often left out when many brands only feature white people engaging audiences.

Work With Team Members from Different Backgrounds:

I'm fortunate to work with a team of creatives from many backgrounds who bring their unique perspectives and experiences every day. This variety not only helps us stay on top in terms to avoid insensitive missteps but more importantly allows for new insights into how we can be inclusive towards others within our industry or community as well!

Be Authentic:

The key to creating inclusive content isn’t a checklist or formula, but rather comes from the heart. It begins with honesty and integrity in everything we do as brands - which includes our words too!

Inclusive brands are the difference between a good company and a great one. They create content that reflects their values, practices what they preach - creating inclusive environments for all people no matter how old or young you may be!

Build a Community for Your Customers:

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The research shows that people are more likely to buy from brands they know and trust, but if you want customers' honest feedback then it's best not just go with any random person on the street. 

In fact, according to 45% of shoppers, they will prefer to read reviews before making their purchase decision because there is so much information available online about products nowadays!

Shoppers are researching products before they buy. With 82% of consumers researching products online, this means that you have the perfect opportunity to educate them and move them along their journey with a community designed for this very purpose!

One way that Amazon builds its customer community is by proactively asking recent customers to rate and review their experience.

Think of New Ways to Evolve

Amazon has always been at the forefront of innovation and they continue to show this through their dedication in trying out new things like product reordering or returning damaged goods. You can't expect your competitors who are more traditional retailers with rigid processes that lack creativity will match what you're doing if it's different so keep innovating!

Amazon continues to succeed because it's willing to see what works and how consumers react. They're not just trying one thing at once; they explore new ways of doing business while still keeping their focus on customer service excellence.

Being the leading organization, Amazon is always looking for new ways to keep the audience engaged. Centralizing where customers track their orders or manage returns goes a long way to helping Amazon become the company that’s constantly thinking up new ways for users of its services.

Whether it's through Prime membership and access to TV shows or movie screenings, Amazon is constantly looking for ways that will keep the customers engaged with them.

A big part of being successful in any industry is consistency, you need to be committed to what you’re doing and seek new ways to evolve.

Wrapping Up: Creating an Inclusive Shopping Experience

The best shopping experience is where brands can create an inclusive, welcoming environment for their customers. We’ve laid out the groundwork today on how to do just that in order to make your brand feel more like home and less like a stranger. 

Basically, creating an inclusive shopping experience is more than just having products for all different types of people. It’s about understanding your target audience, embracing diversity in the workplace, using words that are appropriate to customers, telling your brand story, building a community around it so customers feel like they belong there too.

If you want help with this or any other aspect of your marketing strategy, contact Swiftstart. Our team has experience working with companies across all industries that are committed to creating an inclusive shopping experience for everyone who walks through their doors. Let us know what we should cover next!

Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business. 

In this post, we'll outline the top four mistakes on Amazon to avoid for your brand success:

By avoiding these mistakes, you'll be able to maximize your brand's success on Amazon. Let's get started!

1. Focusing Less on Amazon

The number 47 has been cited in hundreds of articles across the internet to herald Amazon’s position as the most popular and a leader among e-commerce sites

This stat was most familiarized by masses who have seen it rise up over time, eventually taking majority share from competitors like Walmart and Target. Ignoring the Amazon marketplace welcomes risk and leads to losing a significant portion of your potential sales. 

The Amazon market is massive and it's getting bigger every day, with shoppers loving to shop on this website instead of any other one out there, even if you don't have an online presence! If customers love using Amazon, why would we want them going somewhere else?

Of course, Amazon is a massive part of the e-commerce industry. Retail has been changing because people love shopping on Amazon and if you’re an entrepreneur or brand then your customers are also avid shoppers there too

Ignoring one platform where they spend most of their time will make them go elsewhere. Recognizing the power of Amazon, brands should create a channel strategy that relies on this major player in e-commerce.

2. Not Choosing the Right Workforce

Handing off the care and maintenance of your brand to a single Amazon person won't work anymore. It's time for you to start thinking about how best to make use of their services or else risk being left behind in this ever-changing market!

The challenge of maintaining a successful business on Amazon is quite a challenge. There are so many aspects that require constant attention including customer service, catalog maintenance,  content creation for your product pages, or marketing campaigns focused around promoting it through social media outlets like Facebook ads! 

And not just that, each part of the entire supply chain requires expertise and perfection to achieve success on Amazon. Such goals can only be achieved with the right teams in place.

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In the age of e-commerce, Amazon has taken over as a major player in retail. With its ever-increasing focus on discovery and branding techniques for customers to be able to find what they need quickly, it’s now more important than ever for brands to keep up with the standards so their integrity isn't compromised.

Today, brands must be present on Amazon if they want to stay relevant and maintain brand integrity. After years of being considered just a "back burner" sales channel, Amazon is now one of the most popular websites. It's an essential tool for any business looking to reach its target market and stay up-to-date with trends in business!

3. Focusing on the Wrong Products

It's important for brands to focus on what products will work well in the marketplace. Not every product should be added, as there are strict policies about adding items that don't match up with these guidelines and goals set out by amazon themselves.

It is okay though to add anything else if you believe it'll sell - just make sure it's something that makes sense given all aspects including price point/quality points, etc.

Here are the key things you must look at before you decide to invest in a product to launch on Amazon.

4. Bidding on All the Keywords

Keyword advertising on Amazon is a balancing act that can be done in an infinite number of ways. It's easy to get caught up with the competitive mindset and bid on too many keywords, but this will only waste your time when there are better opportunities out there for you!

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What's worse than keywords that don't work? Keywords that are actually bad for your products. Sometimes, the keywords you think will be good may not end up being anything like what people are intending! It can take some trial and error before finding a keyword campaign strategy that works best with your business model. 

When it comes to SEO, sometimes the hardest part about your job isn't in figuring out what works but rather blocking out all of those things that don’t. A very common mistake you might commit is attracting good traffic on one keyword without removing any intentional visitors who are searching for something else altogether. 

Wrap Up: 4 Mistakes to Avoid on Amazon

To avoid these four mistakes, you as a brand need to gain a full understanding of your distribution network and take necessary steps in order to protect the integrity or reputation of your brand on Amazon. 

Even though you don’t wish to market your products on Amazon, someone else will do that. And that’s because there is a lot of room for another party to sell your products in this market. 

Undoubtedly, the third-party marketplace is a great way for brands to reach new customers and increase their visibility.

So in any case, these mistakes must be avoided. And if you’re looking for someone to help you out in developing a successful Amazon strategy for you, speak to one of our experts at Swiftstart.

Selling on Amazon can be a lucrative business venture, but it is not without its share of challenges. One particularly difficult issue that Amazon sellers like you face is managing returns. In this comprehensive guide, we will talk about returns, preventive measures you can take to reduce the number of returns you receive, and the process for handling returns once they occur. 

We will also provide tips for keeping your customers happy after a return has been made. By following these guidelines, you can streamline the process of dealing with returns and keep your business running smoothly.

Increasing Trends of Returns on Amazon

The post-Thanksgiving and Christmas sales are in full swing, which means that many of us have a lot of items coming back. In fact, this year's return period was so popular it broke last year's records by 26%.

The internet has made it easier than ever for shoppers to return items without going through the hassle of returning an actual product. Online stores are becoming more popular as people have found their way around this new technology and its benefits, like being able to buy things from places all over town with just one click, hence leading to an increase in the rate of product returns. 

While selling on Amazon, there's a need of maintaining a fine balance between efficiently dealing with existing returns and maintaining a healthy return rate. To do this effectively, brands can take three actions: implement preventive measures to keep things running smoothly to satisfy their customers, develop an easy-to-follow policy for correct return procedures, and provide stellar customer service so people feel confident to buy from the same brand again.

How to Simplify Return Process on Amazon

Once you receive a return request from the customer, the brand should immediately respond to the request and begin the return process. Here are some ways your brand can simplify this process:

Make the Return Process Quick

It’s a fundamental truth of the retail industry that no matter how hard you try, returns will always happen. When they do, it is important to make things as easy and timely for shoppers so there aren't any hassles along the way, especially when dealing with online purchases! 

Respond to Customers Quickly

It is always important to make sure that your customer service representatives are fast, efficient, and responsive. By providing quick responses with a solution on the way you will have more satisfied customers. Even if the problem can't be resolved right away, provide them some relief by acknowledging their query quickly before they get more frustrated.

Show Flexibility 

The concept of a flexible return policy is becoming more popular as consumers look for ways to have peace of mind when making purchases online. Not only does this make shopping easier by cutting down on time wasted waiting at the post office or returning an item back home, but it also shows that you care about your customers' needs and wants.

Responding to Negative Reviews

Brands need to pay attention when their customers are unhappy. An easy way for them to turn an angry or disappointed customer into a brand advocate is by addressing the issue at hand, whether that’s in terms of quality control on products (especially if something went wrong) as well as responding directly and personally online through social media channels like Twitter. 

The way to respond when someone writes a negative review is by being receptive and addressing their concerns. Even if there wasn't anything actually wrong with their purchase and they were just frustrated with how things went down - empathy will help them feel understood which diffuses tension!

Brands should always ensure that the customer is able to take some sort of action, whether it be an exchange or refund. In order for a transaction to occur successfully with your brand, there needs to be more than just a value proposition on display. Brands must provide opportunities for customers who desire them by providing reliable services.

Wrapping Up: How to Manage Returns on Amazon

As an Amazon seller, you know that dealing with returns is a fact of life. But what are the best ways to manage them? This complete guide showed you how to prevent returns, process them quickly and smoothly, and keep your customers happy. Plus, we've given you some tips for reducing the overall cost of returns. Follow these steps, and you'll be running a smooth and profitable return operation in no time!

If you’re seeking more help related to managing returns on Amazon, reach out to us.

There are a number of ways to make money on Amazon, but one way is by selling your products directly. You can also choose to sell your products directly to Amazon, which will then sell them for you. Both the options have their own benefits and challenges. 

An Amazon seller and an Amazon vendor are two different things and each of them has its own dashboard and resources.

You’ve got a tough choice on your hands. Which one should you use? Let's take a look at the key differences between them and see if that helps! 

Amazon Sellers vs. Amazon Vendors

If we briefly highlight the difference between the two, then it all boils down to who’s actually selling the product.

Sellers are in complete control of how their products are marketed, promoted, and sold. They're also able to set all pricing terms themselves which can make a big difference when it comes down to deciding whether or not you want something listed on Amazon.

Vendors sell to Amazon employees who then re-list the goods on Amazon for sale with a higher profit margin than usual because they have more control over what gets sold on Amazon.


Here we’re going to highlight the main pros and cons of a Vender Central. Let’s begin with the Vendor Central Pros.

Vendor Central Pro: Products Are Sold by Amazon

The Amazon seller program, Vendor Central is a great way for vendors to increase shopper trust and confidence. Sellers can join via an invite from the corporate team which will list their products as “sold by amazon” - likely giving them more visibility in shoppers’ eyes!

Vendor Central Pro: Added Marketing Opportunities

Being an Amazon Vendor is a great way to get your products in front of millions without spending too much time and money on it.

As an Amazon Vendor, you can enjoy added marketing opportunities through AMS (Amazon Marketing Services) which will help promote sales like never before! You are only responsible for the back-end of your supply chain - inventory management or billing discussions if applicable.

Vendor Central Pro: Avoid Amazon Seller Fees

Vendors can avoid the typical Amazon flat fee of $39.99 per month for selling unlimited products and fulfillment. Sellers also have options to purchase gift wrapping supplies as well!

Vendor Central Con: Inconsistent Profit Margins

Since Amazon is in charge of pricing, there are no minimum profit margins for vendors. This means that a seller could technically even lose money by lowering their price too much on some items!

Vendor Central Con: Improper Stock Levels in Inventory

New Amazon vendors face high-stakes logistics concerns. The company can be demanding when it comes to inventory and order fulfillment, making them a tough sell for many businesses that are already struggling in this competitive market space.

Vendor Central Con: Difficulty in New Product Launches

If a vendor creates something unique and innovative, it can be difficult for them to succeed through Vendor Central alone. It leaves many promising but poorly-known vendors in an awkward position - not being able to make sales solely on Amazon's unwillingness or inability to take risks when there are so few opportunities available!


Here we’re going to highlight the main pros and cons of a Seller Central. Let’s begin with the Seller Central Pros.

Seller Central Pro: Greater Control Over Several Factors

The work may seem more challenging, but sellers have a bit more control than their vendor counterparts. Sellers will need to pay various fees per item and sale while they manage pricing themselves if they don't want fulfillment services like FBA (fulfillment by Amazon). 

Sellers on Amazon also have more control over their customers, promotions, and the number of units they want to sell as compared to vendors who sell items to Amazon.

Seller Central Pro: More Detailed Analytics

With Seller Central, you can see how many customers are satisfied with your business by looking at detailed analytics. You will also be able to control their returns and boost sales by heading off unhappy clients directly!

By using pricing control, a company can take advantage of high-demand periods and offer sales. This will help them stay competitive in the holiday season!

Seller Central Con: Not “Sold by Amazon”

Many sellers choose to sell on Amazon without the "sold by amazon" endorsement. They find that it’s more flexible and they can still make money through this program, even though buyers may purchase more when they see "sold by amazon" endorsement.

Wrapping Up: Amazon Seller Central vs Vendor Central

Becoming an Amazon Vendor is a great opportunity who want their products in front of a lot of people. Though there are some drawbacks, you should evaluate these pros and cons before deciding which one to choose.

If you're just starting out as an e-commerce merchant, then it might make sense for your business to use the Vendor Central option. This way there are no upfront costs and everything can be done through one platform with ease of access across all devices - including mobile! 

But if you have more resources at hand or would rather take charge of how things get done around you should go for Seller Central services. It offers complete control over pricing policies and several other factors like customers, promotions, and the number of units they want to sell.

If you’re seeking more help related to Amazon Vendor Central or Seller Central, reach out to us.

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