SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!


Shipping Costs in eCommerce

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 


Packaging Costs in eCommerce

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.


Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.


Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.


Advertising Costs

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!


Final Thoughts: The Ultimate Solution To Rising Costs

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 


The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!

Shipping Costs in eCommerce 

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 

Packaging Costs in eCommerce 

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.

Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.

Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.

Advertising Costs 

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!

Final Thoughts: The Ultimate Solution To Rising Costs 

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 

Influencer marketing is a new and popular way for companies to market their products. The use of this kind of marketing has grown in recent years, with both brick-and-mortar brands as well as eCommerce stores.

Influencer marketing has gained so much popularity as it’s an engaging way for companies to reach their target audiences. This type of marketing utilizes the relationships that influencers have built up through social media channels such as Instagram or Twitter, in order to advertise products without paying any ad dollars!

Influencers are everywhere! From beauty tutorials to food posts, there's an influencer for everything. However, you may be surprised by the types of content they promote - even things like fashion or sports have their own specific categories

You can come across many influencers within this vast world of social media where people get inspiration from one another through these channels. It goes without saying that every product category has some relevant personalities who can help drive sales if advertised correctly. 

So it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.

DIFFERENT PRODUCT CATEGORIES FOR INFLUENCER MARKETING

At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

Baby Category Influencer Marketing Strategy

The best baby influencers are mommy bloggers who have good personalities and can talk about what it's really like to be a parent. For dads, certain products will work better than others depending on the product you're looking for - but both genders should generally stick with blogs that cover topics related to their area of expertise: childcare!

But we recommend going with someone that has an audience of moms specifically since they will have a better understanding of what other mothers are looking for.

To make sure their posts stand out in the feeds, companies need to ask these influencers for content with high-quality engagement levels. This is an indication that these types of content will be engaging for followers and help increase reach as well!

Toys & Games Category Influencer Marketing Strategy

As we already discussed not all social media influencers will work for every product. Influencer demographics vary depending on the buyer persona, so it's important to research which type of influencer would be most appropriate before hiring them as an advertisement conduit!

The Toys & Games category has some specific guidelines when searching out potential influencers. Think about who might buy your particular toy or game (is this something intended more towards children/toddlers?) And then consider whether they’d make sense promoting products within said categories given their age groupings: millennials vs moms.

Influencer Marketing Strategy for Grocery Category

When you are looking for food influencers, it's important to consider those capable of curating quality content within this product category. Also, look for what type of groceries or foods they specialize in and check if it aligns with what your company is marketing. 

It will help ensure that they cover only one area in which they are interested and can offer more insight into local cuisine than just generic statements about food and grocery items.

Grocery items can vary greatly by a culture so make sure to find someone who understands your specific needs before hiring them!

For example, if your product caters more to the western diet then search out western influencers who will be able to convince people with western eating preferences so they are more prone to buy what they promote!

Influencer Marketing Strategy for Pet Supplies Category 

To make sure your pet content is getting seen by as many people as possible, we recommend hiring social media influencers with accounts designed specifically for pets. More importantly, look for influencers having profiles with engaging content that reflect if the content is curated and posted by pets themselves.

Also, if you’re interested to market the products for a particular pet, let’s say dogs; find the influencer experienced in creating content for dogs. The more relevant you are, the more likely you are to have an effective strategy.

Influencer Marketing Strategy for Sporting Goods Category 

Hiring an influencer for the sporting goods category is not an easy task. It’s because fitness is a comprehensive field and it’s probably not the same across the board. Different people have different views when it comes to fitness. 

Look for the type of athletic content they have on their profile and check if it matches your products. Most of the time, influencers deal in particular sports and products and so their followers also fall in the same category. Hiring such an influencer will not be helpful to market your products.

If your sporting goods are about weightlifters, you must find influencers that are personal trainers and experts in muscle building.

Influencer Marketing Strategy for Home & Kitchen Category

When hiring influencers to promote your product, we recommend targeting those who focus on home aesthetics and/or talk about how you can make their houses look better. It’s important that when hiring an influencer for the home category you select one with experience in aesthetics-related content because this type of post resonates better on social media platforms.

The key thing here is that not only do they have a large number of followers but also these followers trust their judgment. And for that, they are willing to share sensitive information regarding their personal projects.

Another tip is to look for those influencers who already share content related to the products you are trying to market. This will not seem fake or grasping because it’s in line with what they do on social media channels like Instagram and Facebook. Also, they publish posts about their daily lives and love to share products that are relevant to their followers.
The benefits here include increased brand awareness due to spreading word-of-mouth advertising through genuine channels; engaging demographics so fans feel connected and assume that advertisement isn’t just for strangers but rather for family members & friends!

Influencer Marketing Strategy for Health & Personal Care Category 

To find the right influencers for your product, you first need to determine what type of position they will be in regards to. There is a lot that can go into positioning and marketing strategies such as targeting certain demographics or regions which may have different needs than other areas do. So this should always be taken into consideration when choosing who we wish to promote our goods/services!

If you're marketing a product that's more health-oriented, it makes sense to target people who publish content about their health on a regular basis and encourage a healthy lifestyle through their content.

This is an important point to consider when marketing your product. The followers of a particular influencer on social media platforms like Instagram, Twitter, etc. may be more interested in what you're selling than those who follow another personality specialized in another niche.

Wrapping Up: Crafting An Influencer Marketing Strategy by Product Category 

Influencer marketing is a fantastic way to connect with audiences on an authentic level. When you find the right influencers, they can help your product stand out and be successful in its niche market because of its followers' demographics! 

When finding a new influencer, it’s not just experience that matters most - there's also creativity, something only an individual can provide with their content! 

This blog post has helped you learn why you need to find a different influencer for a particular product category. Moreover, you have come to know what things need to consider while you look for an influencer to market your product. This way, you will be able to craft an influencer marketing strategy that drives results.

We live in a world where we can buy almost anything online. Amazon has become one of the most popular places to purchase items since it is so easy to find what you need, just place an order and have it delivered right to your doorstep.

Out of all the different ways that people market their products on Amazon, using social media marketing seems like one of the best options – especially if you're looking for more sales.

In this post, we'll share with you some proven strategies for how to get more sales on Amazon. You'll learn what type of content is most successful and how to use your social media platforms strategically. So let's dive in!

Integrate Amazon into Your Social Media Pages
A proven fact is that when businesses integrate their Facebook and Instagram pages with Amazon, sales increase. Whether you have a new account or an existing community of followers on social media sites like Facebook and Twitter, there are ways to drive traffic to your favorite products.

● You can use a link in your Instagram bio or tap.bio to make sure that all of the Amazon listings can be found at one link. It makes it easier for customers who want more information about what they're looking at!
● Get your products in front of the millions who shop on Amazon with a Facebook store. You can create an online storefront that is displayed when someone visits your page and has links to each product listing, giving you unparalleled exposure for all those hard-to-find items!
● Linking to your Amazon listings or store on Facebook is a great way of building customer loyalty. The more you post with links, the better! Choose what time-frame works best for linking and make sure not too often that it begins looking spammy.
● It is important to use attributable links. The Amazon Attribution Program will allow your website traffic and product sales data be tracked, which could help with marketing efforts in many ways. It helps in understanding how many people are purchasing certain items from you or what keywords they are using when searching online on different sites.
● You can take advantage of Amazon coupon codes by including them in your posts and/or bio. This will enable you to see how engaged people are with the product, because they'll be able to redeem it themselves! Your followers also benefit from these deals - it's win-win all around.
● Posting product updates on your social pages about the latest coupon, product launch or price cut will make sure you grab attention from potential customers!

Attract More Traffic to Amazon with Ads on Social Media Channels (Facebook & Instagram)

When driving traffic back to your store, paid Facebook and Instagram ads are a quick way. Our experienced social media experts can have campaigns up within 30 minutes that will take people from the internet directly over there!

We typically strategize a paid social media campaign considering the following things:

Main Objective of the Campaign
The main objective of a campaign for driving conversions is not surprisingly the conversion. Unfortunately there's no way to place Facebook's tracking pixel onto Amazon so we cannot use this as an option. Instead we focus on our other options more closely such as engagement rate or email list growth with these metrics being much easier measurements from which one can judge success. The second objective is traffic.

Ad Sets
Commonly, we strategize our campaigns based on at least 3 ad sets:

● Interest-based audiences are built to target the specific interests of potential customers. We make educated guesses about who would be interested in your brand and then review this audience weekly, making adjustments based on which demographics have clicked more than others during testing phases.
● Custom audiences are important because they allow you to target people based on their interests. You can create a custom audience for your Facebook page followers or an email list. Then you can use them in ads that direct users with abandon cart messages from Amazon.
● Lookalike audiences are a great way to expand your reach beyond the people who follow you already. We like creating lookalike groups of Facebook followers, email lists and those who have engaged with ads or posts on social media before - this will allow for higher conversion rates as well!

Creative Content
The best social ads have something eye catching about them. A lot of weight goes into creativity and tone when designing these types of advertisements, so make sure your ad has some innovative features. Eye catching creativity can make all the difference in an ad campaign for social media sites like Facebook!

Wrapping Up: Social Media Marketing to Attract More Sales on Amazon

You know how to sweet talk your way through a party, but what about on Facebook? Some people think they can just upload some content and bam! They’ll have customers coming out the wazoo. However, this might not always be true!

According to The Social Media Marketing Handbook by Bagsley et al., “When someone visits one page, it takes them an average of 831 days to make a purchase." Then there’s a question "Who's going to make that happen?" Only a good social media marketing strategy can help you get more sales.

Well now there is no need to fret because we've got our very own team that can help you get the best Social Media Marketing strategy to get more sales on your Amazon account.

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