SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!


Shipping Costs in eCommerce

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 


Packaging Costs in eCommerce

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.


Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.


Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.


Advertising Costs

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!


Final Thoughts: The Ultimate Solution To Rising Costs

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 


What is Social Media Marketing?
Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age. This form of marketing can be done cheaply and easily with little time investment required from you as the company owner or manager! As so many people use these platforms and rely on their feeds for information updates, you can't afford to ignore them!

Social media marketing can be combined with other forms of advertising in order to produce extraordinary results. It is important for online as well as brick and mortar businesses.

One great example of a successful social media marketing campaign is Häagen-Dazs that was able to quickly gain momentum for their ice cream in Great Britain with the help of social media channels. The strategy was to partner with influencers on TikTok videos about secret sofas – which were promoted during episodes from “The Secret Sofa.” And with this campaign, Häagen-Dazs almost doubled the total number of sales on Amazon during the COVID-19 pandemic.

Two Main Types of Social Media Marketing
Organic and paid social media marketing are the two main types of social media marketing. Let's dig deeper into both types.

Organic Social Media Marketing
Social media marketing can be a challenge but it doesn’t have to break the bank. That’s why content should be created organically, not bought or paid for with an ad budget!

Organic social networking is all about building connections and engaging with your audience. This includes posting, commenting or replying to messages to interact with your followers.

Brand awareness will grow organically over time in response to engagement so investing now into relationships might pay off later in the future for gaining customer trust.

Paid Social Media Marketing
Paid social media marketing is an effective way to reach your consumer through paid efforts on the internet. These can include influencers, advertisements and sponsorships with brands or other organizations that have expertise in a specific field.

It includes creating content specifically targeted towards the target audience’s interests and putting paid ads on them so they will be seen when viewers scroll through their feeds. The major purpose of paid advertising is to drive traffic and hence generate more sales.

How Social Media Marketing Helps Driving Traffic to Amazon
With the rise in popularity of social media, marketers have been looking for new ways to reach their customers. Social Media Marketing can seem like a daunting task but there are some simple tips that will help you get started!

The first and the most practical tip is to hire an agency that is experienced in social media marketing especially to drive amazon sales.

When it comes to branding, the more you engage with your audience, the more you stand out from other brands. And for that, use social platforms such as Instagram or Facebook for content creation that shows what makes your brand unique from competitors. The tone of your posts should reflect information about your brand that can engage potential buyers. Make sure there's an engaging message behind every post.

If your goal is to sell products or services online then it would be best for you to create enticing content that includes a call to action. It must be done to call out specific features and how-to information to attract more traffic via social media platforms such as Facebook or Instagram!

Not every post should have CTAs because this risks making users feel overwhelmed which can result in losing them if they aren't interested anymore. However, by balancing organic engagement with these strategically placed CTAs, companies can achieve their goals while maintaining relationships deep enough so customers don't forget about what made them come back in the first place.

Amazon Marketing
Social media marketing can help brands grow their Amazon sales by reaching shoppers off of the site and directing them back to purchase. Plus, if someone has interacted with your brand on social media before, they are more likely to not just buy from you but also share products for others who may want it as well.

Thanks to the Amazon Attribution Program, you can even attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through your social media, and you’ve placed a trackable link created via the Amazon Attribution Program, you’ll gain insights such as clicks, Amazon listing views, and purchases. Amazon attribution is a necessary tool to the effectiveness of your social media efforts.

With the Amazon Attribution Program, you can attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through their social media and clicks into one of those links created by Amazon Attribution Program then you'll get insights such as how many times that specific post was viewed or clicked upon. This is an essential tool when it comes to measuring how well the strategy worked because not only does this give information about buyer traffic but also tracks which ones resonated most positively among customers.

Product Giveaways
A perfect example of ‘How Social Media Marketing Helps Driving Traffic to Amazon’ is by offering product giveaways. You can offer giveaways to your followers manually through different social media channels.

Our partners have promoted their Amazon listings with the help of product giveaways using their social media channels and are amazed by the excellent results they have received from the campaign.

Brands are facing a number of issues when selling on Amazon, including and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems - Amazon Brand Registry.

What is Amazon Brand Registry?

The Amazon Brand Registry allows you to register your brand on the website with a few simple steps. Once registered, it will help protect both intellectual property and product content from being used without permission by other sellers on Amazon.

Brand Registry is the go-to place for all things related to your brand. Whether you need help reporting an intellectual property infringement, have a policy violation, or a listing issue that needs addressing - Brand Registry has got your back!

Brand Registry offers a variety of services to help make brands successful, including additional marketing programs such as A+ Content, and Amazon Storefronts.

What are Amazon Brand Registry Roles?

If you want to maintain the trust of your customers, it's important that they know who is behind their product. With a lack of control over listings without being part of the Amazon Brand Registry; unauthorized sellers can come into unregistered brand pages and change content with little accountability or consequences for doing so!

To change a listing on Amazon, you need to have an authorized account. This can include your employees or other users with the appropriate permissions to operate the account and make required changes.

Following are the three types of Amazon Brand Registry roles, which are classified for their different level of permissions. 

How to Assign Brand Registry Roles

Here are the steps you need to follow to assign roles for Amazon Brand Registry:
Step 1: Go to the Amazon Brand Registry platform where you will find four buttons at the top. Click on most right button “Support”.

Step 2: Then in a dropdown menu, click on “Update your brand profile” and choose the option “Update role or add a new user to account”.

Step 3: Finally, fill in the on-screen form and enter the seller’s email in order to assign them the role you want.

If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and make sure you don't see your prices go up as much as expected!

Amazon will match the lowest price of a product in its marketplace. This means that if you increase your costs, it'll be harder for Amazon to maintain their margin and they might even reject these increases right away!

Considering this, how do you get a cost-price increase approved? Negotiation! The key is to know what are they looking for and how much it would take on both sides of the equation. In this blog post, you can learn to make the process go smoothly and quickly with your Amazon vendor manager in the following 5 steps:

Step 1: Submit A Single CPI Request For As Many Products As Possible

Amazon's relationships with its vendors are a delicate balance that can't be taken lightly. They've perfected the game of cost price negotiations and have sophisticated playbooks to counter any requests from the suppliers related to higher prices on products.

Vendors Managers can be very obstructionist during vendor negotiations and might even demand detailed information about the cause of any price change before engaging in a discussion. They often do not go beyond your annual dealings with them, so it's important that you prepare for these discussions ahead if you want an efficient resolution!

What is the best way to increase your chances of receiving a timely review? Submitting one single CPI request for as many products as possible.

If you're negotiating a contract with Amazon, be sure to tie any cost changes in CPIs. They are unlikely to accept them for many months and will rather charge higher rates for longer periods of time instead!

Step 2: Upload New Cost Prices To Vendor Central

The second step to negotiating CPI with Amazon is uploading your new cost price for all line items to Vendor Central.

If you are trying to lower your prices on Amazon, be patient! The system is set up so that any cost increase will get rejected automatically while decreases are immediately approved by Amazon.

The process for uploading cost changes in the Vendor Central is very easy and only takes a few moments. Your manager has access to manually approve this uploaded information, which means you can also make sure it's accurate before submitting them through the system!

However, when uploading new costs, your Vendor Manager can override the system and manually approve them for you in Vendor Central.

They want you to know that they are not afraid of a battle, and will use any tactic possible to delay the process. So make sure your answer is complete before moving on!

Step 3: Communicate With Your Vendor Manager

The next step is to communicate upcoming cost changes to your Vendor Manager and sending an email is definitely an ideal option. And for that, you have to be very careful about writing down the exact cost changes for each line item. Just make sure you have provided the following information in your email:

It's important you highlight that we are experiencing rising costs due to our own increased operational burden and not just temporary fluctuations around us. That’s because Amazon might not want to accept increased pricing, since it is likely to cause an increase in the long-term cost structure.

Here are some reasons that Amazon can accept why your cost structure got changed:

Lastly, make sure that the Vendor Manager understands your teams will reject any items on orders placed after this date if their price has not been adapted.

Step 4: Negotiate Margins And Dates

Your Vendor Manager might try to fight you on price. They are concerned if they allow you to increase the cost of products, your account’s margin will plummet. It’s because they plan to keep the prices steady in line with market trends.

Brands who don’t use a data-driven approach to support their claims of what they believe is “fair trade price” will often find themselves in the problem.

If you can show that the accounts margins won't be negatively impacted by this change, then it will increase your chances for success in negotiations!

You may be able to convince your vendor manager by offering them a final bulk order at the current prevailing price and then in return, ask them for accepting the price increase.

Step 5: Leverage Your Alternatives

The last resort for getting Amazon's price changes is to stop shipping affected items. This will force them into accepting the new prices.

Staying in power is key when it comes to negotiating with your vendors. Depending on how much leverage you have, stopping deliveries may cause them to reconsider their decision!

However, if you don't hear back from Amazon after two weeks then you must consider pursuing an FBA/3P strategy. And for that, you’re required to set up a 3P account so you can start selling directly to consumers.

There's no need to worry about Amazon accepting your CPIs if you go with a 3P account. The more skills you have in your team, the less dependent will be on Amazon's acceptance of CPIs. It allows for more control and ownership of the product. However, to successfully run your operations through a 3P account, you need to have an efficient and skillful team.

Final Thoughts

Sometimes, getting a price increase approved can feel like pulling teeth. However, with these tips, you'll have much better odds of succeeding!

Be sure to leverage your negotiation position and consider ceasing shipments, as these measures also increase the pressure on your VMs’ decision not to accept your cost increase and may lead them to return to the negotiating table.

The best way to avoid delaying negotiation is by leveraging your position and considering cease-shipping measures. It’s a tactic to increase the pressure on your VMs' decision-making if they’re unwilling to accept cost price increases.

If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way.

The ASP is simply defined as "the total revenue divided by number sold." It can help improve overall profit margins and make sure that every sale brings in more money than before!

The balance between decreasing costs and increasing revenue can be tricky, but luckily there are ways for brands to make it work. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products.

Hard to believe? Let’s look at the 5 proven strategies below:

You can use these strategies to maximize your profit margins. Let's begin with the first one.

1. Launch Premium Versions

Launching a premium product is an excellent way for established brands to expand their customer base in the niche market and make more money. These high-end versions of top-selling items are typically sold at higher prices than regular ones.

It also complements your current inventory while also attracting new buyers who want something different from what you offer now.

A brand’s success is dependent upon having a strong value proposition that appeals so much to customers. And that’s the reason customers are ready to spend a lot more than what they would on other brands’ products.

Undoubtedly, when a company has an amazing value proposition, they are more likely to succeed in the long run. 

Toothbrush heads are an excellent example of a product with premium features. Some brands have found creative ways to charge more for their products, such as by creating different varieties of colors. They create value propositions by introducing toothbrushes that can be tailored towards buyers’ personal tastes.

2. Sell Larger Pack Sizes

If you're not ready for the Premium Route just yet, consider implementing larger pack sizes in your existing range.

Why stop your customers at a single box when you can have them in bulk? When selling consumer goods, it's all about packaging. Make sure your top-selling products get larger packs of inventory so that customers can buy in bulk and more units can be sold.

For example, if your top-selling product is a 200ml shampoo bottle, you could introduce a 400ml shampoo bottle or even a bigger quantity. 

Introducing larger pack sizes can help you make more money. The average price of your portfolio goes up while variable costs go down, thanks to economies of scale!

There's a reason why Amazon has such large pack sizes on their product catalog. It’s because people are shopping for everything!

3. Create Value Bundles

To increase your average selling price on Amazon, you can create value bundles. Your created bundle conflates two or more items that are sold at a discounted rate and otherwise sold separately at higher prices.

It will help customers purchase multiple products in one go instead of just buying each item individually which increases their total spending as well!

Value bundles are a great way to upsell new and existing customers on your site. You can sell complementary or refillable products to upsell new customers. With this strategy, you can provide more value in one purchase.

The business world is becoming more competitive day by day. As a result, brands need to differentiate themselves not only with what they produce but also how it's sold and where customers can find them easily.

This means using different strategies in order for businesses' offerings to stand out from those around them!

To be successful, premium bundles need a strong value proposition that customers will appreciate. They should anticipate what they're needed and serve them right away with no fuss.

4. Play With Your Portfolio Mix

There are several ways to increase your brand’s ASP on Amazon, and to your surprise it can be done without launching a new product, creating bundles, or offering larger pack sizes.  Luckily, you can increase your brand’s Amazon ASP by making some changes to your current portfolio mix.

It’s a simple process that begins by identifying products with above-average selling prices in the portfolio. Then, marketing and sales efforts will be focused on these high ticket items that can bring additional revenue for a company.

5. Remove Listings of Low ASP Items

Remove products from the Amazon marketplace. Yes! You’ve read correctly. Although this might seem like a loss at first glance, there are some seriously good benefits to removing your product. It is suitable in the situation if you have listings of low ASP items.

Amazon has become the everything shop, but you don’t have to take it literally because you never want to sell at a loss.

Amazon's flywheel concept is rooted in providing customers with a wide selection of products, which ultimately drives growth and reduces costs.

It’s always a worry when Amazon removes permanently unprofitable items from their portfolio. The company's systems will initially request funds to keep them active, but if these products continue losing money then they'll eventually get taken away and deleted forever!

So you should consider de-listing products under £10 if they don’t return you a healthy profit margin and aren't key to attracting new or existing customers.

If you don’t want to delete your listings, you can also include a bundle option for customers that would add value to their purchases.

Wrapping Up

The journey of growing your ASP can be difficult, but it gets easier with time. I hope the tips above have helped you find some good advice on how to get started!

The average selling price may be the easiest and most effective way for you to increase your margins on Amazon, but that's not all there is. There are many ways you can increase your profit margins which we will discuss in our upcoming blog posts.

The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires. 

But if you’re looking to grow your business, you must know that marketing is not just about getting new customers. It’s also important to maintain the relationship with your loyal consumers, which can be done through social media or other platforms like email lists!

We all know it costs more to acquire a new customer than retain an existing one. Repeat shoppers buy more frequently and spend even greater amounts of money too. And more importantly, they're also much happier with their purchases in comparison! They would most likely share those positive experiences around town that help businesses grow as long as you keep this group happy. 

With the recent introduction of Manage Your Customer Engagement, Amazon is giving marketers more opportunities to engage with their customers. The program provides an Amazon engagement tool that helps you manage your customer experience across all channels. Also, it provides insights into what's working well in accordance with specific strategies.

What does this mean for your business? There are several benefits of this new Amazon engagement tool. In this blog post, we will walk through five benefits of Amazon’s new customer engagement tool:

  1. Brands can announce new product launches
  2. Share discounts, coupons, and offers
  3. Promote the entire line of products
  4. Brings customers to the brand store
  5. Educates customers about your brand

You can use this new Amazon engagement tool to send email campaigns and make sure customers stay engaged with you! Let’s discuss the first benefits in detail below.

1. Brands Can Announce New Product Launches

With this new Amazon engagement tool, you can reach your target audience that is ready to try your newest creations. Imagine launching a new product and all of a sudden, people are going crazy to buy it. You’re going to get tons of more sales because word has already gotten around about its greatness with this new tool!

That’s the reason why your strategy needs to be planned and executed with this type of customer in mind. This group loves being shown new styles from brands they love or getting a chance to know more about it before making their buying decision.

2. Let Customers Know About Discounts, Coupons, And Offers

Coupons are great for boosting customer engagement and generating higher revenues. With this Amazon engagement tool, you will be able to send coupons or other offers to potential clients. When you use coupons, it’s not just about attracting new customers, you want to make sure that the ones coming in already are engaged and responsive. 

The only drawback? You might not make as much profit per sale, but this could be worth it if you're looking at long-term goals like increasing brand awareness or building up loyalty with those who already purchase from you regularly!

It’s pretty obvious that the introduction of coupons can be an effective way to grow your business, but you must develop a strategy for doing so. This will help you avoid the possible negative consequences that come along with it like lower profits per sale and less revenue overall- despite generating new customers!

3. Provides A Chance To Promote The Whole Line Of Products

One advantage of this Amazon engagement tool is that it allows you to reach shoppers who may not have seen your entire line of products before. Be it brochures, links to your website, or online magazines, this tool will help you reach potential customers and reveal your whole line of products.

Marketing can be a costly endeavor, but with this tool, you’ll find that it doesn't have to break the bank. The main purpose of marketing is to reach potential customers to generate more sales and that’s what this Amazon engagement tool can help you with. The most important thing for any marketer to remember is that create an effective strategy that will take careful planning and consideration. Even if you want to make the most out of this tool to achieve your marketing goals, you need effective planning and strategy.

4. Brings Customers To Brand Store

Your brand store is one of the best places for shoppers to learn about everything you have. It might even make them want to visit your DTC site! You can use this Amazon engagement tool as an opportunity and give them more reasons to return.

The existence of brand stores is often unknown to many people unless they see an ad driving them there. But putting an ad costs a great share of your total marketing budget. While this Amazon engagement tool helps you generate more sales, it directs traffic to your brand store making it an even more valuable brand asset.

5. Educates Customers About Your Brand

With the new tool being so basic, it is hard to say if this will be a big hit or fail. There is a lot of speculation about what Amazon has in store for its new tool, but it seems that they are hinting at developing more robust capabilities. The tool is likely to be equipped enough to help you with spreading the brand’s story to the target audience. It can also help with developing bonds with potential customers by sharing the company’s history, best practices, community investment, and more. 

Wrapping Up: Amazon’s New Customer Engagement Tool

Being a brand, it’s extremely important for you to have an effective engagement with your customers to build a loyal following. The more engaged you are with them, the better chance that they'll come back.

To help you with that, the new Amazon engagement tool 'Manage Your Customer Engagement' is very helpful for brands to establish meaningful interactions with their most loyal customers. This greater connection will increase visibility, and foster growth in the long term by cultivating trust that leads to growth opportunities such as targeted offers or product launches!

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!

Shipping Costs in eCommerce 

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 

Packaging Costs in eCommerce 

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.

Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.

Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.

Advertising Costs 

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!

Final Thoughts: The Ultimate Solution To Rising Costs 

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 

STREAMLINING BUSINESS PROCESSES 

As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.  

The best way I've found how scale-up processes within any company was by looking at what worked well with the initial launch but also keeping track of any problems along this journey so we could avoid them in the next round. 

The secret to success with amazon retail is in synchronizing your entire business. From fulfillment centers, advertising campaigns and even customer service representatives must all work together seamlessly for you to see results on the sales floor or online shopping experience! 

ENGAGING THE SUPPLY CHAIN 

When it comes to Amazon's retail strategy, the more products you sell on their site and through third-party sellers the better. That's why each part of your company needs to work together as one unit for efficiency in managing hundreds or thousands upon millions worth of inventory without losing sight that customers still deserve great customer service too! 

People love Amazon because of the convenience it offers. Quick two-day shipping and easy returns, and so on! FBA is a great option for those who want their products sold on Amazon. The system allows inventory to be injected into the fulfillment centers. Then they handle all of its processing from there, but it isn’t free - storage fees apply per item stored which can add up fast if you have many different items in stock! 

The most effective way to get the most out of Amazon FBA is by only storing inventory enough to fill up demand. By using a forecasting tool that lets you know exactly how much inventory is needed to keep up with demand, you can rest easy knowing that you're utilizing your FBA account effectively and getting the best results possible without wasting money on unnecessary fees. 

It is important for businesses to determine whether or not their supply chain will be suitable for the daily operations required by the business. More specifically, you have to determine if your supply chain can handle any special requests from clients such as requiring food-grade packaging or cold storage facilities. Your business needs do not always equally align with the local suppliers' offering. Businesses should also consider other factors such as tariffs imposed on certain goods and products/services provided by local suppliers in order to ensure that they offer a stable, reliable, and consistent service no matter how much potential growth there may be in the future. 

Lastly, brands need to have a supply chain team in place that can dedicate an appropriate amount of focus towards Amazon-focused fulfillment. This becomes especially important as sales volume increases. If logistics aren’t worked out ahead of time, it will be very difficult to keep up with any sort of growth.   

To summarize, if you want your brand to have a fighting chance at success on Amazon then it’s time for the logistics department. Having an expert team dedicated just towards fulfilling orders through this marketplace will help vendors cut down their waiting periods. Also, it will allow them to scale up much faster that they won’t be able without such expertise in place from day one! 

RETHINKING PACKAGING 

The Amazon supply chain has been proven to be more intricate than a brick and mortar store, which means that the packaged products experience greater wear on their boxes. In order for these items not only look good but also last longer before they need replacing or fixing in some way. There are many touchpoints along this process where things can go wrong depending upon how much you use them! 

In a brick-and-mortar supply chain, packaged products experience less wear thanon Amazon because of the lack of touchpoints. 

In an age where people are becoming increasingly environmentally conscious, it is important that we reduce our footprint as much possible. Packaging plays a big role in this process and one way to do so would be by making sure they're not too large or heavy for shipping purposes - which can cause problems when returns happen more often than expected!  

With up to 25 touchpoints in the Amazon supply chain, there's more than just efficiency at play. The increased complexity leads not only Big Technology but also other companies like IKEA who are looking for ways they can cut down on packaging waste. All while still providing customers with high quality products that meet their needs well and shipped quickly too! 

Whether you're just starting out or are looking to expand your business, thoughtful e-commerce packaging will help get the job done. From durability and efficiency considerations that go into every detail of a product's box design - including branded boxes for marketing purposes — these elements should not be overlooked when developing an online presence! 

PROTECTING YOUR BRAND 

The Amazon brand protection plan will be a long-term strategy that needs to take into account your distribution channels. Not much is going to change overnight, but if you have an understanding of these and how they can benefit from growth then it'll make for great progress later on! 

When it comes to combating the sale of fake products, there are a few different things that you can do. One option is leveraging Brand Registry (learn more about how our team helps) and identifying rule-breaking sellers within your distribution channel. This will help ensure those who break policies don't get away with selling counterfeit goods as well!  

But ultimately what'll make sure sustainable progress for brands like yours? Mapping out all their relevant channels so they know which ones offer legitmately sources. Then refining listings by strategically favouring certain types or groups. 

MAINTAINING MARKETPLACE HEALTH 

Marketplace health is a broad term that refers to all of the nuances involved in maintaining an Amazon catalog, from setting up product listings and keeping them updated with timely information about new releases or sales. 

You've already done most of the work in preparation for listing your products on Amazon! Now it's time to make sure they are seen. During Retail Readiness phase, you set up high-quality photos with thorough product descriptions and inserted features that will help sell them easily - maybe even adding video or A+ content if desired. 

When a listing is set up properly, it should stay that way. But the reality of online selling isn't quite so simple. There are many ways for things to go wrong with your store and sales page. 

Problems in your Amazon business can be a big headache. If listings get suspended or the wrong content gets posted, it could stop sales and make customers angry with you. It could happen specially if they were looking for something specific and they didn’t get exactly what they wanted. You can expect to have issues with duplicate listings, off-brand images and incorrect content as your Amazon business grows. These problems are only going to increase when expanding on this platform so be prepared by making sure you educate yourself with the Amazon policies and avoid them happening as much as you can. 

Having the right team in place is crucial for scalable marketplace issues. Brands that do sizable business on Amazon need a dedicated purpose, and it comes down to having their staff identify any problems as they pop up. And so these issues can be remedied immediately without hampering customer service or sales performance! 

FINAL THOUGHTS 

To ensure sustainable growth on Amazon, you need scalable strategies and processes. If everything works together in a way that can be efficient as your sales volume increases then it's possible for an e-commerce business owner to have more success. And as a result their marketing campaigns will be successful in attracting new shoppers who want what they offer!  

There are several ways to engage these potential customers by making sure every listing stands out; focusing content improvement allows brands create lasting impressions which translate into increased revenue opportunities. To learn more about that, keep following our blog. 

Gone are the days when customers were instantly impressed by the outlook of products and impulsively decide to buy products without having to investigate thoroughly about their features and benefits. Instead, they go through several online platforms to confirm if they can really get from the products what they are looking for. And thus, their buying behavior has led marketers, especially who are selling on Amazon, to curate the marketing strategies that can help them build brand awareness through Amazon advertising.

Now advertising on Amazon is not just restricted to achieving direct response goals. Rather, it requires to be focusing on the brand-building potential that can eventually lead to having increased sales.

But how can you increase brand awareness to be successful on Amazon? In this blog post, you will look at some extremely effective ways that can help you increase brand awareness through Amazon advertising.

Amazon DSP Advertisers - A key To Increase Awareness and Consideration Using Amazon Advertising

If you want to reach more people who visit Amazon, then using their own proprietary DSP is an excellent way for your marketing campaign. The platform offers detailed segmentation and targeting options so that marketers can target customers based on what they've purchased before. And it’s done all while delivering high-quality advertising at relevant moments throughout each user session!

The way to be successful in marketing is by utilizing the power of a DSP. The Amazon Demand-Side Platform allows you not only to target display inventory both on and off Amazon but also provides tools that can help with campaign optimization so your campaigns will have better chances at being profitable!

We studied some Amazon DSP advertisers and the results showed that they increased their expenditure on campaigns from 26% to 6% in a year. And these campaigns were mainly targeting building awareness and consideration.

When you invest in a brand awareness campaign, not only do people know about your company but they also start to see the value and reliability that comes with investing their money into something worthwhile. Thus, investing in a well-executed brand awareness campaign can have the effect of driving more customers to purchase your product or service.

Similarly, there’s also a significant increase in the total DSP purchases which are associated with brand advertising that undertakes new-to-brand metrics. Moreover, these metrics help identify customers that have not purchased in the last twelve months from a brand on Amazon.

Investing in Amazon advertising

It's no secret that investing in campaigns to build brand awareness can lead to more sales. This is because people are purchasing from brands they know, rather than picking one out at random and having never heard of them before!

It is no secret that in this era, people are likely to be more skeptical of new businesses they come across online. One way around having an uphill battle trying to get people interested is through investing time into building your brand awareness. And it must be done before even launching any campaigns aimed at attracting customers and standing out amongst your competitors!

With Dynamic Ecommerce Ads, advertisers can create purchase-focused campaigns that focus on building the brand. However, it can be effectively done with static banners and lifestyle images for a more immersive experience. That is extremely important for marketers who want their messages heard loud and clear about what they deliver to the customers.

If we look beyond Amazon DSP, Amazon's Sponsored Brands program is also very successful and therefore advertisers are finding innovative ways to reach their audiences through this new platform.

Amazon Sponsored Brands Program

With the new metrics, you can now track your campaign's success by looking at different KPIs. The Amazon Sponsored Brand ad format will give advertisers a better understanding of how they are doing in terms of impressions and clicks on their product pages - as well as other placements.

According to a study, advertisers' share grew from 58% to 60% in the last quarter. This is an encouraging sign for new brands looking into Sponsored Brand advertising.

The information uncovered in this study gives insight into how new-to-brand share moved during the core weeks of the winter holiday shopping season. It seems that consumers were more likely to buy from a company they had never heard of before or seen commercials for. It means there's a potential worth exploring these avenues further with your marketing strategy!

This is why it seems that buyers are more willing to purchase products from brands they haven’t bought anything recently or in at least a year during the holidays.

The holiday shopping season is one of the most important times for retailers, and it's crucial that they know how much profit to generate during a season. 

The days when people would simply wander into your store and buy something are long gone! You need a proper plan if you want any chance at success, so be sure to think about what products or services will sell best. And design an advertising campaign based on your goals.

Brands looking to reach new customers should pay extra close attention and adjust bids to make sure that ads are reaching the competitive top-of-page placements.

Wrapping Up: 

The last few years have seen a major evolution in the way advertising is being used on Amazon. Those that are able to take advantage of the brand-building potentials offered by both Amazon search and display formats will be able to maximize their output from advertising on this platform. Marketers who don't do so have a harder time competing moving forward, as those with more budget or skilled teams should already know about these benefits!

Influencer marketing is a new and popular way for companies to market their products. The use of this kind of marketing has grown in recent years, with both brick-and-mortar brands as well as eCommerce stores.

Influencer marketing has gained so much popularity as it’s an engaging way for companies to reach their target audiences. This type of marketing utilizes the relationships that influencers have built up through social media channels such as Instagram or Twitter, in order to advertise products without paying any ad dollars!

Influencers are everywhere! From beauty tutorials to food posts, there's an influencer for everything. However, you may be surprised by the types of content they promote - even things like fashion or sports have their own specific categories

You can come across many influencers within this vast world of social media where people get inspiration from one another through these channels. It goes without saying that every product category has some relevant personalities who can help drive sales if advertised correctly. 

So it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.

DIFFERENT PRODUCT CATEGORIES FOR INFLUENCER MARKETING

At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

Baby Category Influencer Marketing Strategy

The best baby influencers are mommy bloggers who have good personalities and can talk about what it's really like to be a parent. For dads, certain products will work better than others depending on the product you're looking for - but both genders should generally stick with blogs that cover topics related to their area of expertise: childcare!

But we recommend going with someone that has an audience of moms specifically since they will have a better understanding of what other mothers are looking for.

To make sure their posts stand out in the feeds, companies need to ask these influencers for content with high-quality engagement levels. This is an indication that these types of content will be engaging for followers and help increase reach as well!

Toys & Games Category Influencer Marketing Strategy

As we already discussed not all social media influencers will work for every product. Influencer demographics vary depending on the buyer persona, so it's important to research which type of influencer would be most appropriate before hiring them as an advertisement conduit!

The Toys & Games category has some specific guidelines when searching out potential influencers. Think about who might buy your particular toy or game (is this something intended more towards children/toddlers?) And then consider whether they’d make sense promoting products within said categories given their age groupings: millennials vs moms.

Influencer Marketing Strategy for Grocery Category

When you are looking for food influencers, it's important to consider those capable of curating quality content within this product category. Also, look for what type of groceries or foods they specialize in and check if it aligns with what your company is marketing. 

It will help ensure that they cover only one area in which they are interested and can offer more insight into local cuisine than just generic statements about food and grocery items.

Grocery items can vary greatly by a culture so make sure to find someone who understands your specific needs before hiring them!

For example, if your product caters more to the western diet then search out western influencers who will be able to convince people with western eating preferences so they are more prone to buy what they promote!

Influencer Marketing Strategy for Pet Supplies Category 

To make sure your pet content is getting seen by as many people as possible, we recommend hiring social media influencers with accounts designed specifically for pets. More importantly, look for influencers having profiles with engaging content that reflect if the content is curated and posted by pets themselves.

Also, if you’re interested to market the products for a particular pet, let’s say dogs; find the influencer experienced in creating content for dogs. The more relevant you are, the more likely you are to have an effective strategy.

Influencer Marketing Strategy for Sporting Goods Category 

Hiring an influencer for the sporting goods category is not an easy task. It’s because fitness is a comprehensive field and it’s probably not the same across the board. Different people have different views when it comes to fitness. 

Look for the type of athletic content they have on their profile and check if it matches your products. Most of the time, influencers deal in particular sports and products and so their followers also fall in the same category. Hiring such an influencer will not be helpful to market your products.

If your sporting goods are about weightlifters, you must find influencers that are personal trainers and experts in muscle building.

Influencer Marketing Strategy for Home & Kitchen Category

When hiring influencers to promote your product, we recommend targeting those who focus on home aesthetics and/or talk about how you can make their houses look better. It’s important that when hiring an influencer for the home category you select one with experience in aesthetics-related content because this type of post resonates better on social media platforms.

The key thing here is that not only do they have a large number of followers but also these followers trust their judgment. And for that, they are willing to share sensitive information regarding their personal projects.

Another tip is to look for those influencers who already share content related to the products you are trying to market. This will not seem fake or grasping because it’s in line with what they do on social media channels like Instagram and Facebook. Also, they publish posts about their daily lives and love to share products that are relevant to their followers.
The benefits here include increased brand awareness due to spreading word-of-mouth advertising through genuine channels; engaging demographics so fans feel connected and assume that advertisement isn’t just for strangers but rather for family members & friends!

Influencer Marketing Strategy for Health & Personal Care Category 

To find the right influencers for your product, you first need to determine what type of position they will be in regards to. There is a lot that can go into positioning and marketing strategies such as targeting certain demographics or regions which may have different needs than other areas do. So this should always be taken into consideration when choosing who we wish to promote our goods/services!

If you're marketing a product that's more health-oriented, it makes sense to target people who publish content about their health on a regular basis and encourage a healthy lifestyle through their content.

This is an important point to consider when marketing your product. The followers of a particular influencer on social media platforms like Instagram, Twitter, etc. may be more interested in what you're selling than those who follow another personality specialized in another niche.

Wrapping Up: Crafting An Influencer Marketing Strategy by Product Category 

Influencer marketing is a fantastic way to connect with audiences on an authentic level. When you find the right influencers, they can help your product stand out and be successful in its niche market because of its followers' demographics! 

When finding a new influencer, it’s not just experience that matters most - there's also creativity, something only an individual can provide with their content! 

This blog post has helped you learn why you need to find a different influencer for a particular product category. Moreover, you have come to know what things need to consider while you look for an influencer to market your product. This way, you will be able to craft an influencer marketing strategy that drives results.

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