Toys & Games case study
UzzleTM
About Us
Uzzle, a premium brand offering innovative jigsaw puzzles for adults and children, partnered with SwiftStart to launch and scale on Amazon US. Known for their quality craftsmanship and unique designs, Uzzle aimed to disrupt the competitive puzzle market.
Learn how we launch Uzzle successfully on Amazon, achieve significant revenue growth, and build a sustainable and profitable presence within 14 months.
Gross Sales
Grew from $4,899 in September 2022 to over $2.4M in November 2023
Visibility and Ranking
Uzzle ranked in the Top 5 in its category by December 2023
Organic Sales
Increased from 95.4% in September 2022 to 46.2% in July 2024
Customer Reviews
Early campaigns encouraged over 50,000 positive reviews, establishing trust and improving conversion rates
Ad Spend
ACOS reduced from 18.74% in September 2022 to 14.13% in October 2024
Challenges
Uzzle was dealing with significant challenges that hindered its growth and success. With no experience on Amazon, the company struggled to establish a foothold. The puzzle category presented another hurdle, competing against established brands makes it difficult for Uzzle to stand out and capture market share. Desperate to overcome these obstacles, Uzzle sought expert guidance from SwiftStart to turn the tide and achieve sustainable success.
So the challenges Uzzle was dealing with are:
Limited Experience
Uzzle had no prior expertise in navigating Amazon’s complex ecosystem.
Market Competition
The puzzle category is saturated with established brands.
Scaling Challenges
Uzzle needed to grow profitably while optimizing inventory and ad spending.
Approach
Launch Strategy
Conducted a deep competitor analysis to identify pricing, keywords, and design trends
Developed an optimized product detail page (PDP) strategy focused on high-converting content and enhanced brand storytelling
Launched an aggressive advertising plan to drive initial visibility and sales velocity.
Brand Setup and Compliance
Created an Amazon account that is compliant with all brand registry requirements.
Leveraged A+ Content and a custom storefront to establish Uzzle’s premium brand identity.
Ad Campaigns
Focused on high-intent, long-tail keywords during launch for efficient ad spend.
Gradually introduced broader keywords as reviews and organic ranking improved.
Split campaigns by product type, targeting niches such as “unique puzzles for adults” and “educational puzzles for kids”.
Inventory & Fulfillment
Implemented dynamic inventory forecasting to prevent stockouts during peak months.
Integrated FBA (Fulfillment by Amazon) to streamline shipping and ensure Prime eligibility.
Results
Sales Metrics
Revenue grew from $4,899 in September 2022 to over $2.4M in November 2023, achieving a 49,836% increase in monthly sales.
Total Gross Sales: $14.3M over 25 months
Visibility and Ranking
Uzzle ranked in the Top 5 in its category by December 2023.
Organic sales increased from 95.4% in September 2022 to 46.2% in July 2024, showcasing sustainable growth alongside PPC.
Customer Reviews
Early campaigns encouraged over 50,000 positive reviews, establishing trust and improving conversion rates.
Ad Spend Efficiency
ACOS reduced from 18.74% in September 2022 to 14.13% in October 2024, reflecting increasing efficiency.
Maintained a TACOS under 8.5% for most peak sales periods, showcasing profitability.
