AUTOMOTIVE CASE STUDY
NexgenTM
Nexgen makes professional detailing products built for incredible results. They were looking to make a dent on Amazon and we helped them achieve 103% YoY Growth and the top position in their category.
About
Nexgen creates high-quality, durable and long-lasting automotive sprays, cleaners and shiners. They wanted to tackle Amazon PPC and seasonal sales dips.
See Amazon Store
Challenges
Nexgen wanted to increase their advertising effectiveness and wanted the experts at SwiftStart to help them with that. In addition to helping their team grow their sales through effective advertising, they also wanted to improve their ‘seasonal-only’ sales. Their items perform extremely well during summer months but sales slow down during the winter months.
Lacked Advertising
Nexgen had to increase its advertising effectiveness to stay competitive.
Seasonal-Only Nuances
Nexgen was affected by seasonality and had to improve sales.
Slowed Growth
- Inconsistent listings and content spread
- Poor PPC execution and keyword targeting
Our Approach
Strategically Scaling and Expanding to Record Highs.
We started with a complete account audit. Our experts broke down each ad campaign running on their account to evaluate their effectiveness. A complete competitive analysis and product-market fit analysis followed this. Leveraging our proprietary tech and expert insights, we developed high-converting ad campaigns providing their consumers with the right message at the right time.
We were able to connect with the right shoppers at the right times (whether these were shoppers browsing brands or category-specific products) by utilizing Sponsored Products. We also used Sponsored Display to boost cross-selling abilities. This resulted in <20% ACoS.
Customer Acquisition
We maximized conversions through storytelling copy and image optimization, enhancing the customer journey along each step for higher engagement.
Better Advertising
We maximized reach, minimized costs, and ensured efficient advertising by targeting the right audience segments, and keywords and streamlining complementary campaigns.
Results
Believe the Difference.
Leveraging our expert insights, within the first 8 weeks of the engagement (for a luxury product during the COVID-19 pandemic), their sales grew over 75% from the year prior. In addition, the revamped A+ and image stack drove more sales even during slow sales months.
Season-Focused Creatives
Creatives built that addressed past seasonal sales dips.
10,000+
Verified customer reviews in 12 months
103% YoY Growth
In yearly Amazon sales
Top of Page
#1 spot for the organic placement in the category
