SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.
Are you seeking valuable insights to supercharge your sales on this year's Prime Day event? Amazon has officially announced the dates (Oct 10 and 11, 2023) and sellers need to rapidly prepare to get the most out of this year's Prime Big Deal Days. Being an Amazon seller, you may dream of getting a flood of sales that can be a game-changer for your business revenue.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
WANT IT
But most of you might think about how to prepare for Amazon Prime Big Deals Day. So, in this guide, we'll reveal priceless strategies and tips tailored for Prime members that will set them on the path to victory. Let's dive into the details.
Getting ready for Prime Big Day Deals is pivotal for any Prime seller who wants to increase traffic and boost sales. Therefore, to ensure you make the most out of this highly anticipated event, here are some invaluable tips for Prime members:
Start by optimizing your product listings well in advance of Prime Day. This step is crucial to reach potential customers and enhance your conversion rate effectively. Here are some key actions to take:
Selecting the right products to promote during Prime Day is essential. Focus on your best-selling products and consider trending items to maximize return on investment.
Look for products with positive ratings (3.5 stars or higher) and a substantial number of reviews to build trust among potential buyers. Ensure your product listings are optimized, and you can easily replenish stock to prevent running out of inventory during the high-demand period of Prime Day.
Also, if you want to remove inventory from Amazon, read our guide on How to Remove Inventory from Amazon.
Check the historical data from previous Prime Day events and major sales occasions. Understand sales patterns, identify top-selling products, and detect trends.
Use this information to optimize your inventory, adjust pricing strategies, and refine marketing efforts. Recognize effective strategies from the past, such as flash or bundle deals, and apply them strategically.
Collecting customer reviews is vital for establishing trust and credibility as an Amazon seller. Focus on gathering recent reviews to reassure potential buyers about your product's quality. More reviews can improve your product's ranking and boost conversions.
Download our Amazon Seller Guide Now!
Also, if you want to check product reviews, read our guide on 6 best Amazon Review Checker tools.
Harness the power of influencer marketing to create brand awareness and drive sales. Select influencers whose viewers match your target market and whose values align with yours. Collaborate with influencers to create engaging campaigns, including lifestyle images and captivating content highlighting your Prime Day deals.
Maximize the impact of your Amazon PPC campaigns during Prime Day by preparing ahead:
Boost sales and increase average order value by creating product bundles that complement each other. This strategy saves customers time and offers a convenient one-click solution to their needs, encouraging higher spending.
Also, if you want to maximize your product sales, read our guide on Amazon Attribution Service, which will elevate your Amazon profits.
Implement time-limited deals and discounts to drive sales momentum. Submit competitive deals for multiple products, offer enticing promotions, and consider extending these offers throughout Prime Day week to capture a broader audience.
Also, if you want to avoid scams on this Prime Day sale, read our guide on Amazon refund trick without return.
While Lightning Deals grab the spotlight, Amazon sellers have another ace up their sleeves during the Prime Fall Deal Event. An Amazon Prime Exclusive Discount is a tantalizing price reduction exclusively available to Prime members.
When shoppers browse these deals, they'll see the discounted price prominently displayed, with the regular price struck through and the percentage saved highlighted. Here's how to set up a Prime Exclusive Discount in Seller Central:
Typically, you can configure these enticing discounts during the week of the sale. Keep a vigilant eye on Seller Central for the precise timing.
The recent introduction of a cap on Vine enrollment brings exciting opportunities for sellers like you. Now, you can enroll up to 200 ASINs to receive valuable product reviews from trusted Prime members.
This change allows you to expand your reach and gather essential feedback on a broader range of your products. It's a golden opportunity to harness the insights and endorsements from vetted Prime members, enhancing your brand's credibility and trustworthiness.
Setting up a dedicated Prime Day subcategory is a strategic move if you're already running an Amazon Storefront. This subcategory will be your central hub for all things Prime Day, housing your exclusive deals and discounts.
Here's why creating an Amazon Store subcategory for Prime Day is a smart move:
Amazon Posts is a relatively recent tool that empowers sellers to create visually engaging, social media-style content directly on Amazon. By leveraging Amazon Posts strategically, you can significantly boost product discovery, increase brand visibility, and engage with customers effectively.
Here's how to make the most of Amazon Posts during Prime Day:
In the lead-up to Prime Day 2023, consider running multiple A/B tests on your product listings and A+ content. This strategy will help you determine the most effective way to present your products to shoppers, optimizing your chances of success.
Likewise, experiment with variations of your Sponsored Brand ads and Display Ads, including featured images, layouts, and headlines. A/B testing will provide valuable insights to fine-tune your advertising strategy and maximize profitability during Prime Day.
If you're a vendor registered on Amazon, one of the most advantageous steps for Prime Day 2023 is to embrace Amazon Direct Fulfillment. This program enables vendors to seamlessly share real-time inventory data with Amazon through electronic data interchange (EDI).
Here are the benefits of Amazon Direct Fulfillment during Prime Day:
Also, if you want to start FBA Private Label, read our guide on How to Start an Amazon FBA Private Label.
Amazon Prime Big Deal Day 2023 promises an opportunity like no other. You can turn the tables in your favor with exclusive access to millions of potential customers. Moreover, effective research and planning are only half the battle. However, by following our tips for Prime sellers on Prime Big Day Deals, you can position your business to make the most of this event. Don't miss the chance to optimize your Amazon presence and make the most of Prime Big Day Deals!
Do you want to optimize your Amazon presence and supercharge your sales? Swift offers free 1 ASIN reports (Amazon listing audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan. If you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOPs Library is your solution. So, don't miss out on the opportunity. Contact our Amazon marketing agency experts today and take the first step toward elevating your brand's presence.
Join our social footprint for more Amazon insights and growth hacks. Become a part of SwiftStart Amazon Mastermind to stay updated with the latest Amazon news, tips, and growth hacks.
To increase sales on Amazon Prime Day, you can start by optimizing your product listings, offering competitive pricing, running targeted advertising campaigns, and leveraging Amazon's promotional tools like Lightning Deals and Coupons.
Prime Day can significantly impact Amazon sellers by providing a sales boost and increased visibility for their products.
To prepare your inventory for Amazon Prime Day, monitor your stock levels, forecast demand, and consider using Fulfillment by Amazon to handle logistics.
Are you an Amazon seller looking to boost your beauty product sales and expand your reach to a broader audience? If so, you're in for a treat! As the beauty and personal care industry continues its remarkable growth, Amazon has introduced its Amazon Premium Beauty category. Statista says the online beauty market has captured consumers' […]
)
Imagine a marketplace where millions of buyers visit daily with the sole purpose of purchasing a product. Now, imagine that you have the opportunity to stand out in this crowded market and attract those buyers to your products. Sounds exciting, right? But the question is, how can you make it happen? The answer lies in […]
)
Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line. But what does Inclusive Shopping Experience mean, exactly? […]
)
In the world of Amazon selling, Platinum Keywords emerge as the secret weapon for sellers aiming for higher product ASINs on Amazon and a superior shopping experience. Highlights Why We Wrote This? This content aims to empower Amazon sellers with comprehensive insights into the strategic significance of Amazon Platinum Keywords. By identifying, utilizing, and optimizing […]
)
Are you ready for the biggest shopping extravaganza of the year? With Black Friday just around the corner, Amazon sellers are gearing up for a sales bonanza like never before. However, if your Amazon store isn't fully prepared for this upcoming November holiday sale, you may miss a substantial revenue stream. Now you might be […]
)
Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business. In this post, we'll […]
)
Every sale on Amazon makes you feel like a winner. But who knows this achievement may become a headache tomorrow, product return. Product returns are the bitter truth of Amazon's business. This situation is particularly heart-wrenching for an Amazon seller who must follow Amazon's forgiving return policy for customers. According to Statista, 15-40% of E-commerce […]
)
Are you ready to maximize your Amazon presence? In today's competitive e-commerce landscape, navigating the labyrinth of regulations, logistics, and marketing that goes into establishing a successful business on Amazon can be daunting. To help you get started, we've compiled a detailed guide to amazon retail readiness below. From optimizing your product pages to scaling […]
)
Achieving a high ranking on Amazon is a pivotal strategy to boost sales, ensuring increased visibility among potential customers navigating the platform. Key Highlights Why We Wrote This? This content intends to provide sellers on Amazon with actionable strategies to enhance their product rankings on the platform. Understanding the key factors considered by Amazon's algorithm […]
)
The accelerating growth of e-commerce is undeniable. The market leader, Amazon, has solidified its No 1 position this year with consumers becoming more and more inclined to purchase from them as compared to other sites. To stay ahead of the competition, it is crucial for brands on Amazon to maintain a competitive edge. The best […]
)
