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Selling on Amazon can be a lucrative business venture, but it is not without its share of challenges. One particularly difficult issue that Amazon sellers like you face is managing returns. In this comprehensive guide, we will talk about returns, preventive measures you can take to reduce the number of returns you receive, and the […]
There are a number of ways to make money on Amazon, but one way is by selling your products directly. You can also choose to sell your products directly to Amazon, which will then sell them for you. Both the options have their own benefits and challenges. An Amazon seller and an Amazon vendor are […]
Amazon’s relationship with beauty brands has always been a bit unpredictable. But in recent years, it seems like the online retailer and many of its competitors have started to become more alike. They're pivoting their business models so that they can meet new demand trends brought on by pandemic outbreaks, which had major consequences for […]
Retail brands that operate on the brick-and-mortar model typically have a disadvantage when it comes to managing their Amazon marketplace strategy. Outsourcing to a number of agencies is an effective way for brands to have their needs met without the need or expense associated with hiring full-time employees. But this can have unwanted repercussions for […]
Complex vendor negotiations, lower control over products, higher costs, and tight pricing algorithms have caused several brands to question the 1P Vendor Model. Such a situation poses a serious question: Could transitioning from the 1P (Vendor Central) to 3P (Seller Central) be the solution for businesses? The move to Seller Central could be for you […]
The accelerating growth of e-commerce is undeniable. The market leader, Amazon, has solidified its No 1 position this year with consumers becoming more and more inclined to purchase from them as compared to other sites. To stay ahead of the competition, it is crucial for brands on Amazon to maintain a competitive edge. The best […]
We live in a world where we can buy almost anything online. Amazon has become one of the most popular places to purchase items since it is so easy to find what you need, just place an order and have it delivered right to your doorstep. Out of all the different ways that people market […]
What is Social Media Marketing?Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age. This form of marketing can be done cheaply and easily with little time investment required from you as the company owner or manager! As so many people use these platforms and rely on their feeds […]
IntroductionAmazon has become the go-to place for consumers to buy new products. And with its dominant position in ecommerce sales, it’s no surprise that brands are beginning to develop a marketplace strategy which focuses on ASIN (Amazon Standard Identification Number) discovery and marketing campaigns. The more sellers there are looking at your product page or […]
There is no denying that Amazon is the world's largest online marketplace, with several billions of goods being sold on its platform. In 2019, estimates revealed that almost every individual in America possesses an Amazon Prime membership, and the numbers are bound to rise. The recent pandemic is a contributing factor to the rise of […]