SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.
We live in a world where we can buy almost anything online. Amazon has become one of the most popular places to purchase items since it is so easy to find what you need, just place an order and have it delivered right to your doorstep.
Out of all the different ways that people market their products on Amazon, using social media marketing seems like one of the best options – especially if you're looking for more sales.
In this post, we'll share with you some proven strategies for how to get more sales on Amazon. You'll learn what type of content is most successful and how to use your social media platforms strategically. So let's dive in!
Integrate Amazon into Your Social Media Pages
A proven fact is that when businesses integrate their Facebook and Instagram pages with Amazon, sales increase. Whether you have a new account or an existing community of followers on social media sites like Facebook and Twitter, there are ways to drive traffic to your favorite products.
Attract More Traffic to Amazon with Ads on Social Media Channels (Facebook & Instagram)
When driving traffic back to your store, paid Facebook and Instagram ads are a quick way. Our experienced social media experts can have campaigns up within 30 minutes that will take people from the internet directly over there!
We typically strategize a paid social media campaign considering the following things:
Main Objective of the Campaign
The main objective of a campaign for driving conversions is not surprisingly the conversion. Unfortunately there's no way to place Facebook's tracking pixel onto Amazon so we cannot use this as an option. Instead we focus on our other options more closely such as engagement rate or email list growth with these metrics being much easier measurements from which one can judge success. The second objective is traffic.
Ad Sets
Commonly, we strategize our campaigns based on at least 3 ad sets:
● Interest-based audiences are built to target the specific interests of potential customers. We make educated guesses about who would be interested in your brand and then review this audience weekly, making adjustments based on which demographics have clicked more than others during testing phases.
● Custom audiences are important because they allow you to target people based on their interests. You can create a custom audience for your Facebook page followers or an email list. Then you can use them in ads that direct users with abandon cart messages from Amazon.
● Lookalike audiences are a great way to expand your reach beyond the people who follow you already. We like creating lookalike groups of Facebook followers, email lists and those who have engaged with ads or posts on social media before - this will allow for higher conversion rates as well!
Creative Content
The best social ads have something eye catching about them. A lot of weight goes into creativity and tone when designing these types of advertisements, so make sure your ad has some innovative features. Eye catching creativity can make all the difference in an ad campaign for social media sites like Facebook!
Wrapping Up: Social Media Marketing to Attract More Sales on Amazon
You know how to sweet talk your way through a party, but what about on Facebook? Some people think they can just upload some content and bam! They’ll have customers coming out the wazoo. However, this might not always be true!
According to The Social Media Marketing Handbook by Bagsley et al., “When someone visits one page, it takes them an average of 831 days to make a purchase." Then there’s a question "Who's going to make that happen?" Only a good social media marketing strategy can help you get more sales.
Well now there is no need to fret because we've got our very own team that can help you get the best Social Media Marketing strategy to get more sales on your Amazon account.
The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]
Keeping momentum after Black Friday is crucial for businesses looking to capitalize on the holiday shopping season. Highlights Why We Wrote This? The main intent behind writing this blog is to guide Amazon sellers on effective strategies to sustain sales momentum after the Black Friday and Cyber Monday (BFCM) shopping frenzy. A post-Black Friday strategy […]
Reselling on Amazon has become a promising business opportunity for many entrepreneurs today. The concept is straightforward: buy products from different retailers and sell them at higher prices on Amazon to make a profit. However, the presence of established resellers like Pattern, Zapos, and Gorilla Commerce on the platform creates a competitive environment that can […]
The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]
The amazon world is full of competition, and if you want to stand out, you need to be creative and go beyond what everybody else is doing. One way to do that is by driving external traffic to your Amazon store. Creating quality content, promoting it on social media and other channels, and advertising off-Amazon […]
Amazon's marketplace is full of countless products and brands competing for attention. In this case, Amazon product research is the differentiator to either make or break their business. Highlights Why We Wrote This? With this guide, we provide our aspiring Amazon sellers with a comprehensive understanding of Amazon product research. Amazon product research is important […]
Are you a budding businessman striving to sell your products on the Amazon marketplace? Amazon may offer incredible opportunities for sellers to earn profits by selling their products due to its vast customer base and global reach. However, it's important to note that simply listing a new product on Amazon doesn't guarantee instant sales. So, […]
If you're looking to start an online business, selling on Amazon can be a lucrative option. With over 300 million active customers, Amazon is the largest online retailer in the world. But where do you start? One popular approach is sourcing products from Alibaba and using Amazon's FBA (Fulfillment by Amazon) service to handle storage, […]
Amazon is one of the largest and most popular e-commerce marketplaces in the world, offering customers a wide range of products and services at competitive prices. With over 300 million active customers worldwide, Amazon has become the go-to platform for shoppers looking to purchase everything from household essentials to luxury items. But Amazon isn't just […]
With Amazon dominating the eCommerce marketplace, It’s essential for online sellers to understand the differences between two of their most popular fulfillment options: dropshipping vs Amazon FBA. Whether you’re new to selling on Amazon or a seasoned pro, you must stay informed of how these two services compare to make the best decisions for your […]