SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.
Launched by a 4th generation spice merchant, A Spice Affair was born out of a desire to create a line of seasonings that could marry the beauty of natural unadulterated ingredients with a passion for big bold flavors, without chemicals or compromise.
A Spice Affair partnered with SwiftStart to overcome the competition in the CA marketplace and launch their products in the U.S. marketplace with revamped branding. They wanted to begin advertising their product and sought SwiftStart’s expertise. They were generating a meager $22K in December 2021.
SwiftStart harnessed Spice Affair's potential, devising a growth plan by analyzing trends, feedback, and competitors.
Little or No Branding
SwiftStart completely revamped ASA’s product listings, optimized copy & image stack, and targeted intent-based keywords to accumulate remarkable growth. This approach gave new life and brand identity to A Spice Affair in the category. A fresh, revamped A+ content and storefront brought Spice Affair's heritage to life, fueling growth.
SwiftStart quadrupled the brand’s ad spend, reduced ACOS by 45%, resulting in optimal returns and dominating the competition in the spices category.
This resulted in a ten-fold increase in reviews, with average ratings above 4.4 stars, creating buzz and envy among competitors.
SwiftStart transformed Spice Affair's Amazon journey, catapulting its revenue to extraordinary heights through advanced PPC ads structure, meticulous A+ content optimization, immersive branding, and strategic advertising.
Improved Brand Equity
3x revenue growth in 1st year.
Gained top organic result in the category, unparalleled visibility achieved.
Phenomenal 60% growth over 6 months.
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