SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.
Fomin is a sustainable, mobile-focused soap and cleaning manufacturer; helping promote cleanliness on the go and at home.
COVID hit North America in March of 2020, just as Fomin was looking to launch their innovative Paper Soap Sheets - thin soap sheets that promoted cleanliness on the go. We knew we had to launch their brand quickly but sustainably to capture the increased traffic.
We ensure their product met all US and Canadian standards and was shipped cost effectively and efficiently.
We performed an entire product-market fit analysis so we knew exactly where the gap was in the market to launch Fomin to grab the most market share.