SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

Fomin Soap

Fomin is a sustainable, mobile-focused soap and cleaning manufacturer; helping promote cleanliness on the go and at home.

  • Partner Since:
    2020
  • Major Pain Point:
    Launching on Amazon
  • Partnership Model:
    Agency
  • Marketplace:
    Amazon

Challenges:

COVID hit North America in March of 2020, just as Fomin was looking to launch their innovative Paper Soap Sheets - thin soap sheets that promoted cleanliness on the go. We knew we had to launch their brand quickly but sustainably to capture the increased traffic.

Sourcing & Testing

We ensure their product met all US and Canadian standards and was shipped cost effectively and efficiently.

Product-Market Fit

We performed an entire product-market fit analysis so we knew exactly where the gap was in the market to launch Fomin to grab the most market share.

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