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Amazon has long been a leader in e-commerce, providing millions of customers with a wide selection of products at competitive prices. However, with the rise of counterfeit and IP infringement issues on its platform, Amazon recognized the need to take action. In response, Amazon introduced Brand Registry, a new program designed to help protect brand owners and their intellectual property on the site. Through this program, Amazon shifted some responsibility for policing violations from the company to brand owners. In this comprehensive guide, we will explore everything you need to know about Brand Registry on Amazon, including:

What is Amazon Brand Registry?

Amazon Brand Registry is an exclusive program offered by Amazon that gives brand owners the tools and resources they need to protect their trademarks on the Amazon platform. With features like text and image search and predictive automation, Brand Registry gives you greater control over your brand on Amazon and helps you better protect it from issues like intellectual property infringement, policy violations, listing issues, and more.

As a brand owner enrolled in Amazon Brand Registry, you can access additional marketing programs such as A+ Content and Amazon Storefronts. With A+ Content, you can create branded product pages and help customers discover your brand on Amazon. And with Amazon Storefronts, you can create a curated storefront that lets you reach new customers and showcase your products to the world.

To get started with Amazon Brand Registry, all you need to do is register your brand with Amazon and complete three simple steps to verify your brand. Let's look closely at the Amazon Brand Registry requirements and how to get started.

Amazon Brand Registry Requirements

To join Brand Registry, you must have an active registered trademark in each country where you want to list your products. In addition, your brand must have a logo and images for your products or packaging, depending on the country where you are selling. To qualify for Brand Registry in markets such as the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, the European Union, and the United Arab Emirates, your trademark must be issued by a recognized intellectual property organization such as the World Intellectual Property Organization (WIPO). If your trademark is registered with an IPO in your country, you can use that registration number to enroll in Brand Registry. Finally, your products must comply with Amazon's product and content policies. It includes restrictions on alcohol, tobacco, weapons, and certain health and personal care products.

To learn more about the eligibility requirements for joining Brand Registry and determining whether your brand is eligible, visit Amazon Seller Central.

Looking for a competitive advantage? Start your Amazon journey in combination with our ultimate Amazon advertising guide for beginners.

How To Get Started With Amazon Brand Registry

Now that you know whether your brand is eligible to join Amazon Brand Registry, it's time to get started.

1. Create a Brand Registry Account

To enroll in the program, you will need to have an active Amazon Seller Central or Vendor Central account. Once you have created your account, you can visit the official Brand Registry Portal and sign up for your brand.

2. Enroll Your Brand

Once you have completed the registration process, you can enroll your brand on Amazon. To do so, fill out the required information about your products, including details like country of origin, manufacturing details, and product identifiers such as GTINs or UPCs. Then, click the "Submit Application" button to complete your enrollment.

3. Verification from Amazon

After submitting your application, Amazon will need a few days to validate your brand information and activate your Brand Registry account. To complete the verification process, Amazon will send you a special code you need to enter when prompted. Once you have entered the code and submitted your application, your account will be activated within 1-2 working days.

Things you need to know before selling on Amazon.

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The Benefits of Registering your Brand on Amazon

There are many reasons to register your brand on Amazon, including increased protection against fraudulent activity and improved product visibility. Here are some of the Amazon Brand Registry benefits that you can start taking advantage of right away.

1. Complete Control Over your Product Listings

With Amazon Brand Registry, you have full control over the information on your product listings. This includes the images, product descriptions, and other details that you can update any time you want. This gives you more control over your brand's image, helping you to improve the customer experience and build a more cohesive brand presence on Amazon.

2. Protection Against Fraudulent Activity

As a registered brand on Amazon, your products will receive priority over those from third-party sellers, helping to protect your brand from potential fraud or misrepresentation by other sellers. This makes it easier to ensure your products reach the right customers and get the attention they deserve.

3. Increased Visibility for your Products

In addition to the enhanced protection and control that Amazon Brand Registry offers, it also makes your products more visible on the platform. This means more potential customers seeing and purchasing your products, boosting sales and revenue.

4. Great Search and Reporting Tools

With Amazon Brand Registry, you also get access to powerful search and reporting tools that give you detailed insights into your brand's performance on the platform. These tools can help you to make better decisions about where and how to focus your efforts going forward. Allowing you to get the most out of the process and your brand's presence on the platform.

5. Better Seller Reputation

Being a registered brand on Amazon can also help you to build a good reputation as a seller, which can translate into more sales and better reviews over time. Your brand can truly thrive on Amazon with the right strategy and marketing tactics. Also, you need to avoid these 4 major mistakes brands make on Amazon. You can always consult our Amazon experts for a free 1-on-1 Amazon session and get the added advantage of 15+ years of experience.

 6. Increased Trust with Customers

Finally, one of the biggest benefits of the Amazon Brand Registry is that it helps to build trust with your customers. By clearly labeling your brand and products as authentic, you can help customers feel confident when purchasing from you. This results in more sales and higher customer retention.

Here's another comprehensive guide on the importance of the Amazon brand registry to help you better understand the benefits of registering your brand on Amazon and how it can help grow your business.

What is the Cost of Brand Registry on Amazon?

Registering your brand on Amazon is free, as this is included in the standard Amazon seller account. However, you will need to pay registration and renewal fees for your trademark if you are applying to the Amazon Brand Registry using your trademark. Depending on your type of protection, these fees can range from $225 to $400. Additionally, other costs may be associated with managing and protecting your brand on Amazon, such as advertising fees or legal consultation services.

Conclusion

With each passing day, the importance of having an established brand on Amazon is becoming increasingly apparent. Amazon Brand Registry offers a lot of benefits. It is definitely worth the time and effort to register your brand on Amazon. Whether you are interested in private labeling, selling on Amazon, or just want to protect your brand online, Amazon Brand Registry can help you achieve your goals and grow your business. Looking for more tips on growing your brand on Amazon? Check our Amazon Podcast for the latest news and insights from eCommerce. At SwiftStart, we also offer a free 1-to-1 Amazon account audit, so you have nothing to lose!

Answers to All Your Questions Related to Amazon Brand Registry

Do I need a brand registry to sell on Amazon?

No, you don’t need to be registered to sell on Amazon. However, it is recommended if you want a more transparent process with your customers and aim to grow your business quickly.

How long does it take for Amazon to approve the brand registry?

This can vary depending on the completeness of your application and whether you already have a trademark registration or not. In general, it should take about two weeks for Amazon to approve your brand registry application. You can check the status of your application at any time by logging into your seller account.

How does the amazon brand registry work?

Amazon's brand registry allows you to protect your brand by monitoring and reporting trademark infringement on Amazon. It connects you directly to Amazon’s team of customer support representatives, who can help you with any questions or issues.

Can I enroll in the Amazon brand registry without a trademark?

Unfortunately, you must have a registered trademark to enroll in the amazon brand registry. However, there are other ways to protect your brand on Amazon, including using restricted categories.

Is Amazon's private labeling worth it?

Yes, Amazon's private labeling can be very worthwhile. It helps you establish yourself as a credible seller on Amazon. Also, it allows you to take advantage of in-demand products, higher profit margins, and a streamlined selling process. You can learn more about these benefits and how to get started with private labeling on Amazon through a free discovery session with a SwiftStart Amazon expert.

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