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Are you tired of wasting ad spend on irrelevant search terms and getting little to no return on investment? If so, it may be time to start using Amazon Negative Keywords. Negative keywords are words and phrases you add to your ad campaigns to prevent your ads from displaying for searches containing those words and phrases.

The Amazon Marketplace is full of consumers searching for items that match their exact needs. Consequently, it is important to ensure that your ad campaigns are optimized to target the right audience while avoiding irrelevant search terms. Using negative keywords is an effective way to do this. In this blog post, we will dive into the world of Amazon advertising and show you how to use negative keywords to optimize your campaigns and increase conversions.

Here's an outline of what we will cover:

So, whether you're a seasoned Amazon advertiser or just getting started, this article is for you. Get ready to say goodbye to wasted ad spending and hello to increased conversions and ROI on Amazon. Let's get started!

What are Amazon Negative Keywords, and Why Are They Important?

In simple words, negative keywords allow you to control which search terms your ads are eligible to appear for. They tell Amazon what topics and phrases should not be associated with your product or service. This is important because it helps you avoid wasting ad money on irrelevant terms and target the right audience. By using negative keywords, you can ensure that your ads are only being shown to people who are likely to find them useful and convert.

For example, if you are selling a hiking backpack, adding "shoes" as a negative keyword makes sense. This will prevent your ads from appearing for any searches related to shoes and focus on those likely to buy a backpack instead.

Using negative keywords can also help increase your click-through rate (CTR) and Quality Score. When your ads are only displayed to people who are genuinely interested in the products or services you offer, they are more likely to click on them. This leads to a higher CTR and Quality Score, which can eventually help you get better ad placement and reduce ad costs.

Now that you know what Amazon negative keywords are and why they are important, let’s look at the different types of negative keywords you can use.

What Are the Types of Negative Keywords?

There are three main types of negative keywords you can use on Amazon: Broad, Phrase, and Exact Match.

Broad Match Negative Keywords

These are the most general negative keywords and cover the entire search query. For example, if you add “shoes” as a broad match negative keyword, your ad will not show up for any searches containing the word “shoes.”

Phrase Match Negative Keywords

These are slightly more specific than broad-match keywords and cover the whole phrase. For example, if you add “hiking shoes” as a phrase match negative keyword, your ad will not show up for any searches containing the phrase “hiking shoes.”

Exact Match Negative Keywords

These are the most specific type of negative keywords and cover only the exact phrase. For example, if you add” hiking shoes for men” as an exact match negative keyword, your ad will not show up for any searches containing the exact phrase “hiking shoes for men.”

Hope so now you have a better understanding of the types of negative keywords. Amazon is a very competitive marketplace, and having proper knowledge about Amazon negative keywords targeting is important so that you know how they can help you gain a competitive edge over others.

What’s the Difference Between Regular Keywords vs. Negative Keywords on Amazon?

The main difference between regular keywords and negative keywords is that regular keywords are used to target customers who are likely to be interested in your product or service. In contrast, negative keywords are used to exclude customers who are not likely to be interested.

Regular keywords are also known as "positive keywords," and they tell Amazon what search terms your ads should be eligible to appear for. Negative keywords, however, are used to tell Amazon which terms your ads should not be eligible for.

By using both regular and negative keywords, you can ensure that your ads appear in front of the right audience and that you’re not wasting ad spend on irrelevant terms.

Also, check our blog on building your brand awareness through amazon advertising, as it can help you get more visibility, leads, and sales.

How and Where to Implement Negative Keywords in Your Campaigns?

To begin, you should always start by identifying potential negative keywords that you may want to include in your campaigns. One way to do this is by using Amazon’s search query report. This report will show you all the keywords that triggered your ads, as well as the corresponding search queries. You can then analyze these queries to identify negative keywords that you may want to add.

Once you’ve found potential amazon PPC negative keywords, you can add them to your campaigns. When adding negative keywords, it’s important to remember that the keyword should be relevant to your business and the ad group you’re targeting. For example, if you’re selling hiking shoes, your negative keyword should not be “sneakers.”

Adding negative keywords to your campaigns is easy;

First, go to the Amazon Seller Central account and select your ad campaign.

Then choose the “Negative Keywords” tab and select either exact match or phrase match from the dropdown menu for negative keywords.

After that, enter the negative keywords that you have identified and click “Add Keywords.” Finally, select “Save” to activate your negative keywords.

Note: If you want to add negative keywords at the ad group level, you’ll need to select the relevant ad group from the “Settings” tab and then add the negative keywords.

If you still find it difficult to identify negative keywords for your campaigns, you can always contact us. At SwiftStart, we can help you with the process from start to finish. With years of experience in Amazon marketing, our team of experts can help you identify potential negative keywords and implement them in your campaigns.

Measuring the Success of Your Negative Keyword Strategy

Finally, it’s important to measure the success of your negative keyword strategy. To do this, you can use Amazon’s search query report to look at the search queries triggering your ads and compare this with the queries you’ve excluded using negative keywords.

You should also look at the conversion rate and cost per click of each keyword to see if there’s any improvement after implementing your negative keywords. If you’re seeing an increase in conversions, then your negative keyword strategy is working!


Using negative keywords on Amazon is important to any successful search engine marketing strategy. It allows you to exclude irrelevant terms from your campaigns, ensuring that your ads are reaching the right audience. Using Amazon’s search query report, you can measure the success of your negative keyword strategy and adjust it accordingly. Finally, be sure to test different amazon negative keywords and adjust accordingly. This will help ensure that your campaigns always deliver the best results possible. If you require any help with Amazon negative keywords, get in touch with us. Our team of experts will be more than happy to assist you.

By following these tips and using the right strategies, you can gain a competitive edge over others and maximize your ROI. At SwiftStart+, we offer a free 1-1 Amazon account audit. This helps us to get an in-depth look at your PPC strategies and identify areas for improvement. Contact us today, and let’s get started on improving your Amazon PPC campaigns. Plus, don't forget to check out our popular Amazon podcast for more helpful tips and advice.

Frequently Asked Questions About Amazon Negative Keywords

How to add negative keywords on amazon?

Adding negative keywords to your Amazon campaigns is easy:

  1. Go to your campaign settings and select ‘Negative keyword’.
  2. Type in or paste the keywords you want to exclude into the ‘Add Negative Keywords’ box
  3. Click ‘Save,’ and your negative keywords will be applied to the campaign

What are negative keywords on amazon?

Negative keywords are words or phrases that prevent your ads from showing up in search results when customers use them. When someone types a query into Amazon that contains one of your negative keywords, the corresponding advertisement will not be displayed. This can help you stay focused on relevant search terms and avoid wasting valuable dollars on irrelevant searches.

What are some common examples of negative keywords?

Common examples of negative keywords include words such as “free,” “cheap,” and “discount.” Other phrases such as “buy now,” “shipping,” and “reviews” can also be added as negative keywords. Adding these terms to your list of negative keywords can help control your ad spending and increase the effectiveness of your campaigns.

How to find negative keywords on amazon?

To find negative keywords on Amazon, start by looking at your current search terms report. This report will show you the queries that are being used to trigger your ads. It will give you an idea of the terms that may not be a good fit for your campaigns. You can also use a keyword research tool to find new negative keywords related to your product or service.

How to remove negative keywords from amazon?

To remove a negative keyword from your Amazon campaigns, go to the ‘Keywords’ tab in your campaign settings and select ‘Negative.’ Then, click on the keyword you want to delete and select ‘Remove.’ Finally, click ‘Save’ to confirm the deletion. After that, your negative keyword will no longer be applied to the campaign.

Are you planning to remove inventory from Amazon? If so, you must familiarize yourself with all the processes and requirements. Amazon FBA (Fulfillment by Amazon) is a great way to scale your business, but it also comes with certain costs, such as monthly fees and long-term storage fees. To save on these costs, you may need to remove inventory from Amazon's fulfillment centers if it has been sitting there for more than a year. This guide will discuss why removal is beneficial and how to accomplish a successful removal. So, read on if you want to find out more about how to remove inventory from Amazon in 2023.

In this guide, we will discuss:

Why Might You Need to Remove Inventory from Amazon?

If you have decided to remove inventory from Amazon, chances are you already understand why this is important. But for those who are still unsure, let us explain why removing inventory from Amazon might be a good idea.

The main reason you should consider removing inventory from Amazon is to save money. As mentioned earlier, Amazon FBA comes with costs, such as monthly fees and long-term storage fees. These costs can add up quickly and could be avoided if you remove inventory from its fulfillment centers. By doing so, you can save on these costs and invest that money in other areas of your business.

 Another reason might be if you have stock that has been sitting in the FBA center for more than a year. An inventory sitting for longer than 12 months can lead to Amazon charging long-term storage fees, and you may want to avoid these costs. Additionally, removing the inventory would be wise if you are no longer selling a particular product or it is being discontinued.

Next, maybe you need to estimate the condition of the inventory. If you receive high returns or customer complaints, removing the inventory and inspecting it yourself might be a good idea. This will help you determine what the problem is and take steps to correct it.

Finally, you may want to remove inventory from Amazon to better manage your inventory. By pulling back stock that is not selling, you can reinvest the money into more profitable products and help increase your bottom line.

How to Remove Inventory from Amazon FBA

Now that we have discussed why you may need to remove inventory from Amazon let’s talk about how to go about doing it step by step.

Create an Inventory Removal Order

The first step is to create an inventory removal order. This can be done by navigating to your "Manage Inventory" page and selecting the relevant items. Then choose the "Create Removal Order" option from the Action drop-down list.

How to Remove Inventory from Amazon FBA?

Choose Disposal or Return Options

The next step is to choose what you want to do with the inventory. Options include disposing of it, in which case you will be charged a small fee per item, or returning it to an address of your choice. If you choose the return option, you will need to enter a custom or random order ID and add the address to which it should be returned.

Set SKU/Unit Quantities 

When you have chosen the return or disposal option, you will need to specify the SKUs and units that should be removed. You can search for items by title, ASIN, FNSKU, or MSKU and add them to the list. You must also enter the quantity of fulfillable and unfulfillable items to be removed.

remove inventory from amazon fba

Review Your Removal Order 

Once you have added all the items to be removed, you need to review your order. Check the contact details, return address, and estimated fees associated with the order. You can also change the details if necessary.

confirm your inventory removal

Confirm Your Removal Order 

Finally, click on the “Confirm” button. A notification tab will appear to confirm the removal order has been successfully created. Amazon takes approximately 1-3 months to process your request; however, it is important to be patient and not rush the process. Taking the time to properly remove your inventory can help you achieve long-term success with your business.

Once the inventory has been removed, you can invest the money saved into other business areas, such as marketing or product development. You can also use the removed inventory to inspect and analyze its condition, enabling you to improve and enhance your product offerings.

Note: Before you start the process of removing your inventory from Amazon, it is important to ensure that you are prepared. Make sure you know why you are removing the inventory, its condition, and what you plan to do with it once it has been removed.

Check our guide to launching new products on Amazon for more information. This guide covers the entire process, from researching the competition to optimizing your product listing.

Potential Problems When Removing Inventory from Amazon FBA

Despite being a fairly straightforward process, removing inventory from an Amazon FBA center can come with a few problems. Here are some of the potential issues that you might experience:

To avoid these problems, it is important to plan ahead and ensure you have the right resources in place to manage the inventory removal process. Taking steps like double-checking your order before it is confirmed, communicating with Amazon about any issues, and tracking your order can help you avoid potential problems.

 At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to optimize your business.

How to Prepare for a Successful Removal

In order to ensure that you have a successful removal, it is important to prepare beforehand. Here are some tips on how to prepare for an effective inventory removal process:

By taking the time to prepare for the removal process, you can ensure that your inventory is removed efficiently and effectively. This will save you time and money in the long run, enabling you to focus on other business areas.


Removing your inventory from Amazon FBA is time-consuming, but it can be made simpler and easier with the right preparation. By following the steps mentioned above, you can ensure that your removal process is successful and that your inventory is removed without any issues.

With a little effort and some careful planning, removing your inventory from Amazon FBA can be a stress-free and rewarding experience. Good luck! And don't forget to track your order once it's been processed. It will help you stay on top of any potential problems and make sure your inventory is returned to you in the condition you expect.

At SwiftStart, we can help you manage your Amazon FBA inventory and maximize the efficiency of your removal process. Our team of experts is here to provide tips and advice on how to succeed on Amazon. Contact us today to learn more about how we can help your business.

We look forward to hearing from you! Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers to All your Questions Regarding Removal of Inventory from Amazon FBA

How Much Does It Cost to Remove Inventory from Amazon?

The removal cost of inventory from Amazon depends on the number of products you remove and their size. Generally, it will cost $0.50 per item for standard-size items and $0.60 for oversize items. Disposal of the inventory will cost an additional fee of $0.15 per item for standard-size items and $0.30 for oversized items.

How to Remove Inventory from Amazon FBA?

The process of removing inventory from Amazon FBA is relatively straightforward. You will need to submit a removal order through Amazon seller central, which can be found on the "Manage Inventory" tab. You will need to specify the inventory quantity, SKU, and destination address for its removal. If you are disposing of the inventory, you must specify this in your order. Once the order is confirmed, Amazon will begin processing it.

Do you have an Amazon Seller Central account that's been suspended? Are you unsure of what to do next? A seller’s biggest fear is when his Amazon Seller Central account is deactivated or suspended and when this happens, there's a lot of confusion and unanswered questions. This is because Amazon's policies and protocols are designed to protect both sellers and buyers. That said, how do you go about reinstating your account? This guide will answer all your questions related to Amazon account reinstatement, including what can cause an account deactivation or suspension, how you can reinstate an amazon seller account, and how to prevent future suspensions. Keep reading to learn more about the Amazon seller account suspension reinstatement process and what you can do to restore your account.

In this guide, you'll learn.

Take a deep breath and keep reading to learn more about the reinstatement process. We are sure you'll find the information you need to get the amazon seller account reinstated.

What is Amazon Seller Central Account Suspension Reinstatement? 

In the Amazon Marketplace, an Amazon Seller Central account suspension occurs when Amazon finds that a seller has violated one or more of their policies and procedures. Amazon may immediately suspend the account to protect buyers from possible fraudulent activities when this happens. Amazon notifies the seller of the suspension via email and suspends all selling privileges until they have conducted an investigation and reinstated the account. There are different types of suspensions:

 1. Account Suspended

If Amazon has suspended your account, you can no longer sell on the platform. Your selling privileges have been revoked, and you will need to contact Amazon to find out how to get your account reinstated.

2. Account Deactivated 

This occurs when Amazon finds that you have violated one or more of its policies and procedures. Your account has been deactivated, and you will need to contact Amazon within 90 days to find out how to reinstate your account.

3. Account Permanently Suspended

If your Amazon Seller Central account has been permanently suspended, you will never be allowed to sell on Amazon again.

Depending on the type of amazon account suspension, different procedures need to be followed to get the amazon account reinstated.

What Can Cause an Amazon Seller Account to Be Suspended or Deactivated? 

There are many reasons why an amazon seller’s account could be suspended or deactivated. Some of the most common reasons are:

1. Infringements and Policy Violations 

Selling counterfeit items or infringing on intellectual property rights are not allowed on Amazon. If you are found to be engaging in these activities, your account may be suspended or deactivated. To reinstate your account, you need proof that your listing or selling items are genuine or have the proper licensing.

2. Poor Performance 

If Amazon finds that you have a history of poor performance, your account may be suspended or deactivated. Poor performance can include late shipments, poor customer service, or low seller ratings.

3. Suspicious Activities 

If Amazon suspects any fraudulent activity on your account, they may suspend or deactivate your account. This could include activities such as fake reviews, fraudulent orders, or false advertising.

4. Low-Quality Items 

Amazon will suspend or deactivate accounts that are selling items of low quality. It includes items that don’t meet Amazon’s marketplace standards or are counterfeit.

Remember! Customer satisfaction is the key to success on Amazon. Try to stay on top of your performance and maintain a high standard for all the products that you sell.

Check what mistakes you should avoid on Amazon to make sure your brand success.

How to Reinstate Amazon Seller Account? - Create a Plan of Action (POA)

Amazon reinstatement is the process of getting your account reinstated after it has been suspended or deactivated. The first step in this process is identifying the reason for the suspension or deactivation. Once you have identified the issue, you can begin to take steps to rectify it and get your account reinstated.

The reinstatement process can involve submitting evidence to Amazon customer service, such as proof of authenticity or quality for the items you are selling or providing other evidence to show that you have taken measures to address the issues that caused your account to be suspended or deactivated. You need to ensure that your evidence is comprehensive and addresses all points raised by Amazon, as this will increase the chance of reinstating your account.

Once you have gathered the required evidence and crafted a Plan of Action, you need to submit it to Amazon customer service. Go to Seller Central and click on ‘Performance notifications’ from the ‘Performance’ dropdown menu. Open the suspension notice Amazon sent you and click "Appeal." You will then see some options for appeal decisions. Choose the desired one, and you will be prompted to type out your Plan of Action. This should include written explanations for each issue and the evidence needed to prove that the problem has been addressed.

In some cases, you may be asked to submit additional documents or answer questions about your business and practices. You will also need to provide your contact information so that Amazon can reach out to you during the review process. Make sure that all the information you provide is accurate and up to date, as Amazon may use it to verify your identity and the legitimacy of your business. Once you have provided all the required information, click on Submit. Your appeal will then be sent for review to Amazon Seller Performance

Reinstating your Amazon seller account can be a long and complicated process. Depending on your case, the review may take a few weeks or up to a couple of months. If you submitted all the required evidence and followed the correct procedures, you should be able to get your account reinstated. During this process, it’s important to be patient and cooperative. Keep in mind that Amazon takes the integrity of its marketplace very seriously and reserves the right to suspend or deactivate accounts that violate its policies.

How to Prevent Amazon Account Suspensions

The best way to avoid Amazon account suspensions is to prevent them in the first place. Here are some tips on how you can do this:  

1. Understand and Comply with Amazon’s Seller Policies - Make sure that you are familiar with Amazon’s seller policies and comply with them at all times. 

2. Provide Quality Items - Make sure that the items you are selling on Amazon meet the standards of quality that Amazon’s marketplace demands.

3. Actively Monitor Your Account - Regularly check your account for any issues or red flags that could lead to a suspension.

4. Respond Promptly to Customer Complaints - Address customer complaints quickly and handle them professionally.

5. Maintain Professionalism - Be polite, professional, and courteous when dealing with Amazon customer service.

By following the above steps, you can help keep your Amazon seller account in good standing and avoid suspensions. For more information, read our guide on all you need to know before selling on Amazon.

How Can SwiftStart Help You Reinstate Amazon Seller Account?

At SwiftStart, we offer amazon account reactivation services to help you reinstate your amazon seller account quickly and easily. Our experienced Amazon experts will review your case and provide you with a detailed action plan. We will also guide the evidence and documents you need to submit and offer a free 1-1 Amazon account audit to identify the issues that need to be addressed. Contact us today to find out more!


It’s important to remember that Amazon takes the integrity of its marketplace seriously and reserves the right to suspend or deactivate accounts that violate its policies. If your Amazon seller account is suspended, you need to act quickly and submit the required evidence and Plan of Action to Amazon as soon as possible. By understanding Amazon’s seller policies, providing quality items, actively monitoring your account, and responding promptly to customer complaints, you can help to keep your Amazon seller account in good standing and avoid any suspensions.

We hope this article has provided you with the information you need to successfully reinstate your Amazon seller account. Good luck!

Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers To All Your Questions Related to Reinstating Amazon Seller Account

What happens if an Amazon seller account is deactivated?

If your Amazon seller account gets deactivated, all your listings are removed from the Amazon marketplace. Your access to Seller Central will also be revoked, which means you won’t be able to make any changes or manage your account until the issue is resolved.

How long does Amazon seller suspension last?

The length of a suspension depends on the severity of the violation. In some cases, suspensions may last just a few days or weeks, while in other cases, suspensions could last several months or even longer.

Can I open another Amazon seller account after suspension?

No, If you attempt to open a new account after being suspended, it will be detected, and the new account will be closed immediately.

Why would Amazon suspend a seller account? 

Amazon may suspend a seller account for violations such as selling counterfeit or prohibited items, providing incorrect information on the account profile, failing to respond to customer complaints, or engaging in fraudulent activities. 

Does Amazon allow 2 seller accounts?

Amazon does not allow sellers to have more than one seller account unless they have a legitimate business need. Examples of legitimate business needs include different product lines or geographic locations. Amazon requires sellers to provide details when requesting additional accounts and reserves the right to deny any requests that do not meet their criteria.

Are you looking to maximize your eCommerce sales on Amazon? With high competition, it is essential to have a comprehensive and effective Amazon sales strategy to stand out. From creating an alluring product listing to understanding the importance of inventory management, this guide will provide you with ten proven tips to boost your sales on Amazon. Whether you are a first-time seller or a seasoned veteran, this guide will give you the information and resources needed to create a successful Amazon sales strategy. Take advantage of these tips to ensure your products are at the top of customers’ search results. Get started today and boost sales on Amazon!

1. Prioritize Amazon and Unlock its Potential

No business should underestimate the importance of Amazon. It’s not just a platform to sell your products; it’s an opportunity to grow your online presence and increase your customer base. For starters, make sure you understand the Amazon Marketplace Hierarchy. This consists of four levels: Seller, Vendor, Distributor, and Manufacturer. Each level offers unique benefits to your business — from increasing reach to optimizing product listings. For example, if you’re a Vendor, Amazon may provide additional promotional and advertising opportunities to help boost sales on amazon.

2. Create an Alluring Product Listing

When potential buyers visit an Amazon product page, there are usually only a few seconds to grab their attention. This is why you need to make sure your product listing stands out. Take the time to craft an eye-catching title and a detailed description that accurately depicts your product. Feature key product benefits and highlight any unique features. Additionally, include high-quality images and optimize your listing for SEO by adding relevant keywords throughout the description. This way, your product is more likely to appear in search results, and buyers can easily find it.

3. Take Advantage of Amazon Prime Opportunities

More than half of shoppers on Amazon are Amazon Prime members. Therefore, taking advantage of any Prime-specific features that can help you increase your sales is important. For example, you can offer free shipping and faster delivery times through Prime’s Fulfillment by Amazon (FBA) program. This allows you to have your products stored in Amazon’s warehouses and shipped out quickly when ordered. Plus, Prime-eligible products are more likely to appear in search results since they are prioritized. This gives you an edge over the competition and helps boost sales on amazon.

4. Optimize Your Inventory Management

It’s crucial to keep your Amazon inventory in check. You want to make sure you have enough stock so that customers can find your products but also not too much stock to prevent overstocking. You can use Amazon’s Inventory Management System (IMS) to monitor and optimize your inventory levels. This system will help you keep track of sales, stock availability, and order fulfillment. Additionally, it allows you to take advantage of Amazon’s forecasting and analytics, giving you better insight into managing your inventory and increasing sales.

5. Engage in Amazon Advertising

Amazon Ads can be a great way to increase your sales. There are several types of ads you can take advantage of, including sponsored products, sponsored brands, and display ads. Each ad type has its own benefits — for example, sponsored product ads allow you to target customers who are already searching for a product like yours. Additionally, Amazon’s advertising platform is very user-friendly, so you can easily create ads and track their performance. Test out different ad types and adjust your campaigns accordingly to get the best results possible.

 Inbound marketing is a great way to drive traffic to your product pages. You can use content such as blog posts, videos, or infographics to draw potential customers to your listings. Additionally, you can leverage Amazon’s influencer program and partner with high-profile influencers on social media to increase brand visibility and reach more shoppers. This way, you can engage with customers and increase your sales. Don’t forget to link back to your product pages to help drive traffic and boost sales on amazon.

6. Adopt Inbound Marketing Strategies 

You can also check our complete guide to crafting an effective Influencer marketing strategy by product category. We explain the entire process step-by-step with examples and tips.

7. Secure Your Brand with Amazon Brand Registry

Amazon Brand Registry is the first line of defense against counterfeit products, unauthorized sellers, and inaccurate product information. Registering your brand with Amazon and securing it from any potential risks is important. This way, you can protect your intellectual property and build trust with your customers. Additionally, Amazon Brand Registry offers a variety of tools to help you monitor and identify any potential infringements on your brand. This includes searching with images, keywords, and ASINs. By enrolling in the Amazon Brand Registry, you can ensure your products remain secure, and customers only buy from authorized sellers.

8. Maximize Your Product Visibility with Amazon Backend Keywords

Amazon Backend Keywords, also known as Search Terms, are words and phrases that customers use to find a product. By optimizing your backend search terms, you can make sure your products are listed on relevant search results and help increase visibility. Additionally, your keyword list should include all the key features of your product, and you can also include words that describe how customers use the product. Use Amazon’s keyword standards when selecting your keywords, and use the right number of words. This way, you can maximize your product visibility and increase sales.

9. Add High-quality Product Images

Along with optimizing your backend keywords, you also need to make sure your product images are up-to-date and high-quality. Customers won’t purchase a product if the images don’t look good, so make sure to include multiple pictures that showcase the product from different angles. Additionally, consider adding lifestyle photos to show how customers can use the product. This way, you can help shoppers visualize your product and increase your chances of making a sale.

10. Get the Amazon Buy Box 

To increase your Amazon sales, it’s important to get the Buy Box. This is the box on the right-hand side of a product page where customers can add items to their cart. To get the Buy Box, you must perform best practices such as offering competitive prices, keeping your products in stock, and optimizing your fulfillment processes. Additionally, you need to ensure you’re offering a good customer service experience, such as quickly responding to customer questions and keeping your order defect rates low. By following these steps, you can give yourself a better chance of winning the Buy Box and increasing your sales.

Want to Boost Sales on Amazon? SwiftStart Can Help

Selling on Amazon is a great way to reach more customers and increase your sales. With SwiftStart, you can take advantage of our expertise and get customized solutions to help optimize your product listings. SwiftStart offers comprehensive solutions such as keyword optimization, content creation, backend optimization, and brand protection. Additionally, we provide data insights to help you see the performance of your products in real time. This way, you can maximize your sales and ensure you remain competitive. At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to increase your sales. Get started today and see the results for yourself.

Boost Sales on Amazon - The Verdict

By following the tips above, you can boost sales on Amazon and increase your revenue. This includes leveraging Amazon Ads, optimizing product pages with Amazon Brand Registry and Amazon Backend Keywords, adding high-quality product images, and getting the Buy Box. You can maximize your visibility, build trust with customers, and increase your sales with the right strategies. Good luck!

Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers to All Your Questions Regarding How to Boost Sales on Amazon

How Do I Increase Traffic to My Amazon Seller?

Increasing traffic to your Amazon seller page is key to achieving success on the platform. A few effective strategies for driving more visitors include:

How Can I Increase My Sales Quickly?

You can use the Fulfillment by Amazon (FBA) program to increase your sales quickly. This program helps you easily store and ship products for customers, allowing you to reach a larger pool of shoppers. You can also use Amazon Ads to reach even more potential customers.

Is It Hard to Get Sales on Amazon?

Getting sales on Amazon doesn’t have to be hard. By following the tips outlined above and optimizing your product pages, you can give yourself a better chance of success.

How Do I Increase My Views on Amazon?

There are several ways to increase your views on Amazon. One way is by using an Amazon PPC (pay-per-click) campaign. This allows you to advertise your products and get more visibility when potential customers search for keywords related to your product.

How Do I Get Organic Sales on Amazon?

Optimizing your product page for SEO is one effective way to get organic sales on Amazon. This means including keywords in the title, description, and images. You should also focus on customer reviews and ratings to build trust and increase visibility.

How Do I Increase My Amazon Ad Clicks?

To increase your Amazon ad clicks, you should optimize your campaign by targeting the right audience and using relevant keywords. You can also create eye-catching images and ad copy that will grab the attention of potential customers.

Are you a seller looking to make your mark on Amazon? Launching products on the world’s biggest eCommerce platform can be daunting and exciting. With over 2 million Amazon sellers in 2022, it is hard to stand out from the competition without a well-crafted launch strategy. But it is possible to generate successful product sales with the right effort and knowledge.

This guide will walk you through creating a winning Amazon new product launch strategy for 2023. You’ll learn how to select the ideal product, profitable research keywords, optimize your listing, create targeted Amazon PPC campaigns, and use the right tactics to drive sales velocity. With this step-by-step guide, you will have all the knowledge and tools needed to launch your product on Amazon and reach success in 2023. Let’s get started! 

Amazon New Product Launch 2023 - Step-by-Step Guide  

A successful Amazon product launch requires careful research, planning, and execution. Here is a step-by-step guide to help you make the most of your product launch:  

1. Choose Your Product 

Product selection is the most important step in your Amazon product launch strategy in 2023. You must examine various factors, such as the product’s cost, competition level, potential demand, and profitability. Researching relevant products using tools like Jungle Scout can help you find the ideal product for your launch.

2. Conduct Keyword Research 

The next step is conducting keyword research to understand what people are looking for related to your product. This is an important step because it helps you identify what keywords to target when optimizing your product listing. There are many tools available that can help you with your keyword research. One of the most popular ones is Helium, an all-in-one Amazon keyword research, product research, and optimization tool. 

3. Optimize Your Product Listing  

Now that you have identified the right keywords for your product, it is time to optimize your product listing. This involves crafting a compelling title and description, adding relevant images and videos, and pricing your product competitively. This will help your listing to appear higher in Amazon’s search rankings and increase your chances of attracting more customers

4. Creating A Marketing Plan for Your Product 

Before launching a product on Amazon, you must check your competitors and create a marketing plan based on their performance. To do this, take the top competitors for your niche and check their Best Seller Ranking (BSR). By observing the BSR, you can estimate the expected sales volume and identify what marketing tactics you need to deploy to beat the competition. This includes setting up campaigns, nurturing customer relationships through email marketing, and leveraging social media platforms to spread awareness of your product. 

5. Set Up Initial PPC Campaigns 

After setting up a marketing plan, the next step for launching a product on Amazon is to set up initial PPC campaigns. This will help you get an organic ranking on the platform and drive more traffic to your product listing. It is important to choose the right keywords, as they will determine how successful your campaigns are.

You can start a manual campaign targeting one primary keyword per campaign. If the main keyword is too expensive, you can target 3 to 4 long-tail keywords. You can also target the top 20 ASINs related to your niche for manual exact ASIN targeting. Along with that, ensure that your ad copy is relevant to your target audience, as this will help you get a good click-through rate. 

6. A/B Testing 

The sixth and most important step for launching a product on Amazon is A/B testing. This involves trying out different variations of your ads to determine which works best. Variables such as pricing, main image, and comparison charts can be changed to see how they affect the click-through rate (CTR) and conversion rate.

By finding the combination that gives you the best CTR and conversion rates, you can improve your Amazon ranking and increase your product sales. It is important to note that A/B testing should be done constantly, as the most effective combination of elements may change over time. 

By following these steps, you can launch a successful product on Amazon and maximize your sales and profits. Just remember that launching a new product on Amazon is a long-term process and requires a lot of patience and effort. With the right strategy, you can make your product stand out from the competition and reap the rewards. You can also check our blog for tips on increasing your product's Average Selling Price (ASP) on Amazon. Increasing your ASP can help you increase profits from the same amount of sales.

Mistakes To Avoid at Your Amazon New Product Launch 

Now that you understand the process of launching a product on Amazon, it is important to be aware of some common mistakes to avoid. Let's take a look at some of them:  

1. Not Optimizing Your Product Listing: Optimizing your product listing is essential for success on Amazon. This includes creating an eye-catching main image, writing an accurate product description, and utilizing customer reviews and ratings. 

2. Not Testing Your Ads: A/B testing is an essential part of launching a product on Amazon. Without testing your ads, you won’t be able to identify the most effective combination of elements and optimize your product listing for success. 

3. Ignoring Your Competitors: Keeping a close eye on your competitors and their performance is important. Observing their strategies, such as pricing, promotions, and ad copy will help you stay ahead of the competition. 

4. Not engaging with Customers: Engaging with customers is essential to build trust and gaining valuable feedback. If a customer has a question, answer it promptly and always thank them for their feedback.

5. Not Having a Proper Marketing Plan: With millions of other sellers and products on Amazon, it is important to have a proper marketing plan to stand out from the competition. By creating a comprehensive marketing plan, you can ensure that your product launch is successful.

6. Not Removing Unsellable Inventory: Amazon IPI (Inventory Performance Index) monitors the performance of your inventory. It will affect your product ranking on Amazon if it detects any unsellable inventory. Therefore, removing unsellable inventory from your product listing is important. 

By avoiding these common mistakes, you can ensure that your product launch on Amazon is successful and you get the most out of your efforts. At SwiftStart, we offer a free 1-1 Amazon account audit and amazon product launch services to help you save time and money. 


Launching a new product on Amazon is no easy feat and requires careful planning and a lot of effort. Following best practices and avoiding common mistakes are also essential for success. With the right strategy and a bit of patience, you can make your product stand out from the competition and generate more sales.

We hope this article has helped you understand how to launch a product on Amazon and set your business up for success. If you have any questions or need help getting started, contact one of our Amazon experts and let us guide you on your journey. Also, don't forget to check out our Amazon podcast for exclusive insights and tips on selling on Amazon. Good luck! Happy Selling! 

Answers To Your Most Asked Questions Related to Amazon's New Product Launch 

How much does it cost to launch a product on Amazon? 

The cost of launching a product on Amazon depends on several factors, such as the type of product you are selling, the size of your inventory, and the marketing efforts you put in place. Some of the costs you may incur when launching a product on Amazon include the following:  

1. Product Costs: This includes the cost of manufacturing or sourcing your product, as well as the cost of packaging and shipping.  

2. Advertising Costs: Amazon provides a range of advertising options, such as sponsored and product display ads, to help you reach potential customers. You will need to invest in these to increase your product's visibility and sales. 

3. Fulfillment Costs: If you are using the Amazon FBA product launch program, you will need to pay storage and pick & pack fees. 

4. Professional Services: Depending on the complexity of your product launch, you may need to use professional amazon product launch services such as Amazon listing optimization and advertising services to maximize your success. 

Ultimately, the cost to launch a product on Amazon will depend on your specific requirements and goals. By planning your product launch and determining how much you can afford to invest, you will be able to create a comprehensive budget for your product launch. 

What was the most searched product on Amazon in 2022? 

There is no definitive answer to this question, as the most searched product on Amazon can change from year to year. However, some of the most popular and best-selling products on Amazon in 2022 include:

These are just some of the most searched products on Amazon in 2022. As new trends emerge, these items may change in popularity over the course of 2023. For the most up-to-date information on the trending products on Amazon, be sure to check out Amazon’s best-seller list.

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