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Are you ready to maximize your Amazon presence? In today's competitive e-commerce landscape, navigating the labyrinth of regulations, logistics, and marketing that goes into establishing a successful business on Amazon can be daunting. To help you get started, we've compiled a detailed guide to amazon retail readiness below.

From optimizing your product pages to scaling your keywords, follow this guide to ensure your brand is ready to take on the Amazon marketplace and capture more customers. With the right strategies in place, you'll be able to drive more traffic to your products and have the edge over the competition.

In this guide, we'll cover the following:

What Does it Mean By Amazon Retail Ready?

First, let's explore Amazon retail ready meaning. Essentially, you have taken the necessary steps to ensure your product listings are optimized for search engine visibility and customer engagement. This includes optimizing product descriptions, adding unique images and videos, and leveraging keywords and search engine optimization (SEO) tactics.

Moreover, being retail-ready also requires a focus on customer service and fulfillment to ensure customers have a positive experience with your brand. You need to offer competitive pricing, speedy delivery, and effective customer service support.

Why Does Your Business Need to Be Retail Ready?

If you want your Amazon business to be successful, you must make your business retail ready. Being retail ready is the key to unlocking more customers and increasing sales on the platform. By optimizing your product pages, engaging customers with content and promotions, and responding quickly to customer inquiries, you can make sure that your brand stands out in the Amazon marketplace.

Not only that but being retail ready also helps to establish trust with customers and build a positive brand reputation. Moreover, Amazon's algorithms favor retail-ready brands, which can result in higher product placement in search results, increased visibility, and ultimately more sales. Failing to meet Amazon's retail readiness standards can result in lower product visibility, decreased sales, and potential suspension of your account.

In summary, being Amazon retail ready is crucial for maximizing your presence on the platform and achieving long-term success as an Amazon seller.

How to Optimize Your Amazon Product Pages for Retail Readiness?

Now that we understand the importance of being Amazon retail ready let's dive into how to optimize your product pages for success. Here is an Amazon retail readiness checklist to help you get started:

Eye-Catching Product Title

The first thing customers see when browsing products on Amazon is the title. To grab their attention, you need an eye-catching and engaging product title that accurately describes your product and stands out from the rest.

Here are some tips for writing an eye-catching product title:

Keep it short and sweet: Aim for a title that is no longer than 80 characters and conveys what your product is and what sets it apart.

Highlight unique features: Use the title to highlight your product's unique or standout features, such as "Ultra-Bright LED Flashlight" or "Waterproof Phone Case".

Use keywords: Include relevant keywords in your title to improve visibility and searchability, but don't overdo it and stuff your title with too many keywords.

Make it attention-grabbing: Use action words, puns, or creative phrasing to make your title more memorable and engaging, such as "Shine Bright with Our Ultra-Bright LED Flashlight" or "Protect Your Phone from Anything with Our Waterproof Case".

Use numbers: Titles that include numbers tend to perform well, such as "10-Pack of Durable Reusable Face Masks" or "5-in-1 Multi-Tool for Camping".

By following these tips, you can create a product title that is both attention-catching and informative, helping you to stand out from the competition and increase conversions.

Improve Your Product Descriptions

An optimized product description is an important part of retail readiness on Amazon. Your description should be clear, concise, and engaging, giving customers all the information, they need to make a purchase. Additionally, your description should be optimized for search engines so potential customers can easily find your product.

Here are some tips for writing an engaging and optimized product description:

Start with a brief introduction: Begin your product description by introducing the product and what it does. This should be a brief and concise summary of the product's key features.

Focus on the benefits: Highlight the product's benefits, not just its features. What problem does it solve for the customer? What value does it bring?

Use keywords: Include relevant keywords throughout the description, but don't overuse them. Aim for natural language that sounds good to a reader.

Include images and videos: Use images and videos to demonstrate the product and its features. This helps customers better understand what they're purchasing.

Provide details: Be sure to include all relevant details, such as size, weight, and material, so that customers know exactly what they're buying.

End with a call to action: Encourage customers to purchase by including a clear call to action at the end of the description.

Write in a conversational tone: Write in a conversational tone that is easy to read. Avoid using technical language, and make sure the description is accessible to everyone.

By following these tips, you can create an engaging and optimized product description that will help increase your visibility on Amazon and drive sales.

Add High-Quality Product Images and Videos

Do you want to make a great first impression on potential customers? Then you need to add high-quality images and videos to your product pages. Here's why:

So, make sure to add clear, well-lit images and videos and showcase your product in the best possible light. Avoid using stock images and comply with Amazon's image requirements.

Pay Attention to Customer Reviews and Ratings

Customer reviews and ratings play a crucial role in your product's success on Amazon. They help potential customers make informed purchasing decisions and can directly impact your product's visibility in search results. Here are a few things to keep in mind:

Encourage customers to leave reviews but don't force them. Positive reviews can significantly boost your product's visibility and credibility in the eyes of potential buyers. However, it's important to note that incentivizing or artificially boosting reviews is against Amazon's policies and can result in penalties or suspension of your account.

Make sure to respond to both positive and negative reviews professionally. Acknowledge customers' feedback and show that you value their opinion. This can help improve customer satisfaction and build trust in your brand.

Keep an eye on your product's overall rating and average star rating. Low ratings can be a red flag for potential buyers and impact your sales. If you receive negative reviews, address the issue and work to improve the product or the customer experience.
Remember, reviews and ratings can significantly impact your product's visibility and sales, so paying attention to them and taking appropriate action to improve your product's reputation on Amazon is important.

Enough Product Inventory Level

Maintaining product stock availability is crucial for amazon retail readiness. When customers add products to their cart, they expect the items to be in stock and ready to ship. If a product is out of stock, it can lead to lost sales, frustrated customers, and negative reviews.

To avoid these issues, it is important to monitor your product inventory and restock items as needed regularly. Additionally, consider using Amazon's Inventory Management system to automate this process and ensure your products are always in stock. This system can help you keep track of inventory levels, set restock alerts, and even automatically reorder products when they run low.

Having enough product stock not only ensures customer satisfaction but also helps with sales and product ranking on the platform. If you consistently have low or no product stock, Amazon may also reduce your product's visibility and ranking, making it more difficult for customers to find.

Win the Buy Box

To be amazon retail-ready, winning the Buy Box is important. The Buy Box is the white box on the right side of a product detail page that shows the offer to add the item to your cart. To win the Buy Box, you must have a competitive price, fast shipping, and positive customer feedback.

You should also keep track of your performance metrics, such as order defect rate, late shipment rate, and customer complaints, to maintain good standing with Amazon and stay eligible for the Buy Box. By winning the Buy Box, you'll have more visibility and access to a larger audience of potential customers, which will drive more sales and help establish your brand as a top seller on Amazon.


To be successful on Amazon, it's important to be amazon retail ready. This will not only help you increase sales and boost product visibility, but it will also help build customer trust in your brand. At SwiftStart, a full-service amazon growth agency we have the expertise and resources to help you get retail-ready. Our team of experts can guide you on optimizing your product listing, managing your inventory levels, and winning the Buy Box. Plus, with our 1-on-1 free Amazon account audit, you can get an in-depth analysis of your account performance. Also, don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips. Contact us today to learn more about how we can help you succeed on Amazon.

Most Asked Questions Regarding Amazon Retail Readiness

What minimum star rating should a product have to be considered retail ready?

The minimum star rating required for a product to be considered retail ready will depend on the category and competition, but the higher, the better. It's best to have at least 15 reviews with an average of 4 or 5 stars.

How to get your amazon product pages retail ready?

Getting your product pages retail ready requires a few key steps. First, make sure you have comprehensive and detailed descriptions of your products. Good-quality images and videos can also help to attract customers. Additionally, it is important to have a competitive price, fast shipping times, and positive customer reviews. You should also monitor your performance metrics, such as order defect rate and customer complaints, to stay eligible for the Buy Box.

What are retail ready ASINs?

Retail ready ASINs are products that have met Amazon’s standards for being approved as retail-ready products. They must meet the requirements listed on the Amazon retail ready Checklist to be approved.

What is the meaning of being retail ready on amazon?

Being retail ready on Amazon means having your product listings optimized to improve search engine visibility and customer engagement. Being retail ready also helps build trust with customers, establish a positive brand reputation, and result in higher product placement in search results and increased sales on Amazon.

Are you a seller looking to make your mark on Amazon? Launching products on the world’s biggest eCommerce platform can be daunting and exciting. With over 2 million Amazon sellers in 2022, it is hard to stand out from the competition without a well-crafted launch strategy. But it is possible to generate successful product sales with the right effort and knowledge.

This guide will walk you through creating a winning Amazon new product launch strategy for 2023. You’ll learn how to select the ideal product, profitable research keywords, optimize your listing, create targeted Amazon PPC campaigns, and use the right tactics to drive sales velocity. With this step-by-step guide, you will have all the knowledge and tools needed to launch your product on Amazon and reach success in 2023. Let’s get started! 

Amazon New Product Launch 2023 - Step-by-Step Guide  

A successful Amazon product launch requires careful research, planning, and execution. Here is a step-by-step guide to help you make the most of your product launch:  

1. Choose Your Product 

Product selection is the most important step in your Amazon product launch strategy in 2023. You must examine various factors, such as the product’s cost, competition level, potential demand, and profitability. Researching relevant products using tools like Jungle Scout can help you find the ideal product for your launch.

2. Conduct Keyword Research 

The next step is conducting keyword research to understand what people are looking for related to your product. This is an important step because it helps you identify what keywords to target when optimizing your product listing. There are many tools available that can help you with your keyword research. One of the most popular ones is Helium, an all-in-one Amazon keyword research, product research, and optimization tool. 

3. Optimize Your Product Listing  

Now that you have identified the right keywords for your product, it is time to optimize your product listing. This involves crafting a compelling title and description, adding relevant images and videos, and pricing your product competitively. This will help your listing to appear higher in Amazon’s search rankings and increase your chances of attracting more customers

4. Creating A Marketing Plan for Your Product 

Before launching a product on Amazon, you must check your competitors and create a marketing plan based on their performance. To do this, take the top competitors for your niche and check their Best Seller Ranking (BSR). By observing the BSR, you can estimate the expected sales volume and identify what marketing tactics you need to deploy to beat the competition. This includes setting up campaigns, nurturing customer relationships through email marketing, and leveraging social media platforms to spread awareness of your product. 

5. Set Up Initial PPC Campaigns 

After setting up a marketing plan, the next step for launching a product on Amazon is to set up initial PPC campaigns. This will help you get an organic ranking on the platform and drive more traffic to your product listing. It is important to choose the right keywords, as they will determine how successful your campaigns are.

You can start a manual campaign targeting one primary keyword per campaign. If the main keyword is too expensive, you can target 3 to 4 long-tail keywords. You can also target the top 20 ASINs related to your niche for manual exact ASIN targeting. Along with that, ensure that your ad copy is relevant to your target audience, as this will help you get a good click-through rate. 

6. A/B Testing 

The sixth and most important step for launching a product on Amazon is A/B testing. This involves trying out different variations of your ads to determine which works best. Variables such as pricing, main image, and comparison charts can be changed to see how they affect the click-through rate (CTR) and conversion rate.

By finding the combination that gives you the best CTR and conversion rates, you can improve your Amazon ranking and increase your product sales. It is important to note that A/B testing should be done constantly, as the most effective combination of elements may change over time. 

By following these steps, you can launch a successful product on Amazon and maximize your sales and profits. Just remember that launching a new product on Amazon is a long-term process and requires a lot of patience and effort. With the right strategy, you can make your product stand out from the competition and reap the rewards. You can also check our blog for tips on increasing your product's Average Selling Price (ASP) on Amazon. Increasing your ASP can help you increase profits from the same amount of sales.

Mistakes To Avoid at Your Amazon New Product Launch 

Now that you understand the process of launching a product on Amazon, it is important to be aware of some common mistakes to avoid. Let's take a look at some of them:  

1. Not Optimizing Your Product Listing: Optimizing your product listing is essential for success on Amazon. This includes creating an eye-catching main image, writing an accurate product description, and utilizing customer reviews and ratings. 

2. Not Testing Your Ads: A/B testing is an essential part of launching a product on Amazon. Without testing your ads, you won’t be able to identify the most effective combination of elements and optimize your product listing for success. 

3. Ignoring Your Competitors: Keeping a close eye on your competitors and their performance is important. Observing their strategies, such as pricing, promotions, and ad copy will help you stay ahead of the competition. 

4. Not engaging with Customers: Engaging with customers is essential to build trust and gaining valuable feedback. If a customer has a question, answer it promptly and always thank them for their feedback.

5. Not Having a Proper Marketing Plan: With millions of other sellers and products on Amazon, it is important to have a proper marketing plan to stand out from the competition. By creating a comprehensive marketing plan, you can ensure that your product launch is successful.

6. Not Removing Unsellable Inventory: Amazon IPI (Inventory Performance Index) monitors the performance of your inventory. It will affect your product ranking on Amazon if it detects any unsellable inventory. Therefore, removing unsellable inventory from your product listing is important. 

By avoiding these common mistakes, you can ensure that your product launch on Amazon is successful and you get the most out of your efforts. At SwiftStart, we offer a free 1-1 Amazon account audit and amazon product launch services to help you save time and money. 


Launching a new product on Amazon is no easy feat and requires careful planning and a lot of effort. Following best practices and avoiding common mistakes are also essential for success. With the right strategy and a bit of patience, you can make your product stand out from the competition and generate more sales.

We hope this article has helped you understand how to launch a product on Amazon and set your business up for success. If you have any questions or need help getting started, contact one of our Amazon experts and let us guide you on your journey. Also, don't forget to check out our Amazon podcast for exclusive insights and tips on selling on Amazon. Good luck! Happy Selling! 

Answers To Your Most Asked Questions Related to Amazon's New Product Launch 

How much does it cost to launch a product on Amazon? 

The cost of launching a product on Amazon depends on several factors, such as the type of product you are selling, the size of your inventory, and the marketing efforts you put in place. Some of the costs you may incur when launching a product on Amazon include the following:  

1. Product Costs: This includes the cost of manufacturing or sourcing your product, as well as the cost of packaging and shipping.  

2. Advertising Costs: Amazon provides a range of advertising options, such as sponsored and product display ads, to help you reach potential customers. You will need to invest in these to increase your product's visibility and sales. 

3. Fulfillment Costs: If you are using the Amazon FBA product launch program, you will need to pay storage and pick & pack fees. 

4. Professional Services: Depending on the complexity of your product launch, you may need to use professional amazon product launch services such as Amazon listing optimization and advertising services to maximize your success. 

Ultimately, the cost to launch a product on Amazon will depend on your specific requirements and goals. By planning your product launch and determining how much you can afford to invest, you will be able to create a comprehensive budget for your product launch. 

What was the most searched product on Amazon in 2022? 

There is no definitive answer to this question, as the most searched product on Amazon can change from year to year. However, some of the most popular and best-selling products on Amazon in 2022 include:

These are just some of the most searched products on Amazon in 2022. As new trends emerge, these items may change in popularity over the course of 2023. For the most up-to-date information on the trending products on Amazon, be sure to check out Amazon’s best-seller list.

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