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The amazon world is full of competition, and if you want to stand out, you need to be creative and go beyond what everybody else is doing. One way to do that is by driving external traffic to your Amazon store. Creating quality content, promoting it on social media and other channels, and advertising off-Amazon will help you get more views and sales. In this article, we'll show you the steps to drive external traffic to Amazon for increased sales. From researching your niche to setting up ads and tracking them, these ten simple steps will guide you in the right direction to drive traffic to your amazon store.

In this article guide, we will discuss the following 10 steps:

  1. Understand the Benefits of Driving External Traffic to Amazon
  2. Research Your Niche and Leverage the Right Platforms
  3. Utilize social media to Reach Your Target Audience
  4. Identify Connections with Other Influencers
  5. Analyze Your Competitors and Adopt Their Strategies
  6. Include Keywords to Improve Visibility
  7. Create Valuable Content Regularly
  8. Focus on Mobile-friendly Experiences for Higher Conversion Rates
  9. Experiment with Ads and Promotions
  10. Monitor Results and Track Progress

Ready to get started? Let's dive in!

Drive External Traffic To Amazon and Boost Your Sales Today! 

1. Understand the Benefits of Driving External Traffic to Amazon

Before you start driving external traffic, it's important to understand how it will benefit your Amazon business. It can help increase visibility, build trust and relationships with customers, and create a more targeted approach to reaching out to potential buyers. With external traffic, you don't have to rely solely on Amazon shoppers and can reach a wider audience. Additionally, it helps build loyalty among customers by providing them with helpful content and valuable offers.

According to a survey by Statista, 66% of customers’ product research begins directly on Amazon. That leaves a 34% window to tap into an untapped potential that can be reached through external traffic.

2. Research Your Niche and Leverage the Right Platforms

Take some time to research your niche by looking at what other Amazon sellers are doing and where their customers are coming from. What platforms do your competitors use to reach potential buyers? Focusing on the media where your target audience is most active can be helpful.

For example, if you’re selling beauty products, you may want to focus your efforts on Instagram, Pinterest, and YouTube. These platforms have high engagement rates amongst beauty product shoppers, and you can use them to create content and run ads that will help you drive external traffic to Amazon.

3. Utilize Social Media to Reach Your Target Audience

Social media is one of the most effective ways to drive external traffic to amazon. It’s an ideal platform for engaging with your target audience and establishing connections. You can create content such as videos, infographics, and images that will help you raise awareness about your product and brand. Additionally, you can also use social media to share promotions and discounts.

When it comes to targeting your audience, tools such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads can be helpful. They offer features such as ad targeting, retargeting, and analytics that will help you laser-focus your ads and make sure they reach the right people.

4. Identify Connections with Other Influencers

Collaborating with influencers within your niche can be an effective way to drive external traffic to your Amazon listing. Find influencers who have a large following, are relevant to your Amazon brand, and can promote your products effectively. Reach out to them and find out if they’re interested in working with you.

You can offer influencers various forms of compensation, such as free products, money, or discounts. For example, you can create an affiliate program and give them a percentage of each sale they help you generate. This way, they’ll have the incentive to promote your products and can help you reach a larger audience.

5. Analyze Your Competitors and Adopt Their Strategies

Take time to research your competitors and see what strategies they’re using to drive external traffic. What platforms are they using? How often do they post content? Which type of content works for them?

This will help you identify the areas where you can improve and adopt strategies that will work for your business. It can also give you ideas on how to differentiate yourself from your competitors. For example, you can offer better customer service, provide more detailed content, or reach out to a different target audience.

6. Include Keywords to Improve Visibility

Make your amazon SEO game strong by including relevant keywords in your product titles and descriptions. Research popular keywords related to your niche and include them in your listings' titles, descriptions, and tags. Aim for 2–3 keywords per listing to optimize your content for search.

Using keywords in your content can help improve visibility and drive organic traffic to your listings. Make sure to use the full keyword phrases in your titles, descriptions, and tags. Additionally, use variations of these phrases to capture potential customers who are looking for specific products. Also, use keywords that are specific to your product and niche. Avoid keyword stuffing or generic terms that can be used across multiple categories. This will help you stand out from your competitors and help customers find the right product for their needs.

Finally, try to focus on long-tail keywords as they are more targeted and relevant to your audience. They also tend to have lower competition, making them easier to rank in search results. This will make your products more visible and help you capture customers looking for specific items. Overall, using keywords strategically can help improve your Amazon SEO game and put you in a better position to drive external traffic to amazon listing.

7. Create Valuable Content Regularly

Driving traffic to your amazon is not a one-time effort. You need to create content regularly and keep your audience engaged. Try to post twice a week and focus on delivering valuable and relevant content to your customers.

You can create content in the form of blog posts, videos, podcasts, or even webinars. Share strategies and tips related to your products, discuss the latest trends in your industry, or offer advice on how to use certain items. This will help drive traffic to your listings and establish yourself as a leader in the industry. Use social media platforms such as Facebook, Twitter, and Instagram to promote your content and drive external traffic to your amazon products and listings.

8. Focus on Mobile-Friendly Experiences for Higher Conversion Rates

Most shoppers nowadays prefer to shop on their mobile devices, so optimizing your product listings for mobile is essential. Make sure that your product images are clear and optimized for mobile devices, as well as product descriptions. Additionally, ensure your website has a responsive design and provides a seamless user experience. This will help you rank higher in search results and improve your conversion rates.

Furthermore, consider using voice search to reach potential customers. Voice search is increasingly becoming popular, and optimizing your listings for voice search can help you capture more opportunities and increase sales.

9. Experiment with Ads and Promotions

One of the best ways to drive organic traffic to your amazon is through paid ads and promotions. Since Amazon SEO involves a lot of competition, you need to stand out from your competitors. Utilizing paid promotions can help you get noticed by potential customers and drive more traffic to your listings.

There are several ways to promote your products, such as sponsored ads on Amazon or Google. You can also use social media platforms to run promotions and drive more traffic to your product listings. Additionally, consider partnering with influencers and running giveaways or sweepstakes to reach a larger audience.

10. Monitor Results and Track Progress

Finally, the key to success in any Amazon SEO game is constantly tracking and monitoring your progress. Use analytical tools like Google Analytics and Amazon Advertising reports tracking your progress. This will help you understand the effectiveness of your SEO efforts and allow you to make data-driven decisions. Overall, the Amazon SEO game requires careful planning, strategizing, and optimizing your product listings to ensure that you rank higher in search results and drive more traffic.

At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to increase your sales. Get started today and see the results for yourself.

Conclusion

Overall, Amazon SEO is a long-term process that requires constant effort and dedication. However, with the right strategies in place, you can maximize your visibility and drive more organic traffic to your listings. Follow the tips outlined above to improve your Amazon SEO, drive external traffic to amazon, and increase sales. Good luck!

At SwiftStart, we understand the importance of SEO and are committed to helping businesses achieve their goals. Contact us to learn more about our Amazon optimization services. We look forward to helping you reach your goals. Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answering All Your Questions Regarding How to Drive External Traffic to Amazon


What is external traffic on Amazon?

External traffic on Amazon is any traffic that comes from sources outside of Amazon. This could include users who find your product page via Google, social media, or other search engines, users who visit your website and then click a link to your Amazon product listing, or users who are directed to your product page through sponsored ads.

How do I get external traffic to my Amazon listing?

There are several ways to get external traffic to your Amazon listing, some of which include: investing in SEO, running ads and promotions, optimizing your product listings, utilizing voice search, and creating content. It is important to focus on all of these strategies to drive the most traffic and increase your sales. Additionally, it is important to monitor and track your progress to understand your SEO effort's effectiveness.

How to increase page views on Amazon?

Increasing page views on Amazon is critical to increasing sales and driving success for your business. To increase page views, you should focus on the same strategies listed above, such as SEO, running ads and promotions, optimizing your product listings, utilizing voice search, and creating content. Additionally, you should consider partnering with influencers and running giveaways or sweepstakes to reach a larger audience.

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