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Are you ready to maximize your Amazon presence? In today's competitive e-commerce landscape, navigating the labyrinth of regulations, logistics, and marketing that goes into establishing a successful business on Amazon can be daunting. To help you get started, we've compiled a detailed guide to amazon retail readiness below.

From optimizing your product pages to scaling your keywords, follow this guide to ensure your brand is ready to take on the Amazon marketplace and capture more customers. With the right strategies in place, you'll be able to drive more traffic to your products and have the edge over the competition.

In this guide, we'll cover the following:

What Does it Mean By Amazon Retail Ready?

First, let's explore Amazon retail ready meaning. Essentially, you have taken the necessary steps to ensure your product listings are optimized for search engine visibility and customer engagement. This includes optimizing product descriptions, adding unique images and videos, and leveraging keywords and search engine optimization (SEO) tactics.

Moreover, being retail-ready also requires a focus on customer service and fulfillment to ensure customers have a positive experience with your brand. You need to offer competitive pricing, speedy delivery, and effective customer service support.

Why Does Your Business Need to Be Retail Ready?

If you want your Amazon business to be successful, you must make your business retail ready. Being retail ready is the key to unlocking more customers and increasing sales on the platform. By optimizing your product pages, engaging customers with content and promotions, and responding quickly to customer inquiries, you can make sure that your brand stands out in the Amazon marketplace.

Not only that but being retail ready also helps to establish trust with customers and build a positive brand reputation. Moreover, Amazon's algorithms favor retail-ready brands, which can result in higher product placement in search results, increased visibility, and ultimately more sales. Failing to meet Amazon's retail readiness standards can result in lower product visibility, decreased sales, and potential suspension of your account.

In summary, being Amazon retail ready is crucial for maximizing your presence on the platform and achieving long-term success as an Amazon seller.

How to Optimize Your Amazon Product Pages for Retail Readiness?

Now that we understand the importance of being Amazon retail ready let's dive into how to optimize your product pages for success. Here is an Amazon retail readiness checklist to help you get started:

Eye-Catching Product Title

The first thing customers see when browsing products on Amazon is the title. To grab their attention, you need an eye-catching and engaging product title that accurately describes your product and stands out from the rest.

Here are some tips for writing an eye-catching product title:

Keep it short and sweet: Aim for a title that is no longer than 80 characters and conveys what your product is and what sets it apart.

Highlight unique features: Use the title to highlight your product's unique or standout features, such as "Ultra-Bright LED Flashlight" or "Waterproof Phone Case".

Use keywords: Include relevant keywords in your title to improve visibility and searchability, but don't overdo it and stuff your title with too many keywords.

Make it attention-grabbing: Use action words, puns, or creative phrasing to make your title more memorable and engaging, such as "Shine Bright with Our Ultra-Bright LED Flashlight" or "Protect Your Phone from Anything with Our Waterproof Case".

Use numbers: Titles that include numbers tend to perform well, such as "10-Pack of Durable Reusable Face Masks" or "5-in-1 Multi-Tool for Camping".

By following these tips, you can create a product title that is both attention-catching and informative, helping you to stand out from the competition and increase conversions.

Improve Your Product Descriptions

An optimized product description is an important part of retail readiness on Amazon. Your description should be clear, concise, and engaging, giving customers all the information, they need to make a purchase. Additionally, your description should be optimized for search engines so potential customers can easily find your product.

Here are some tips for writing an engaging and optimized product description:

Start with a brief introduction: Begin your product description by introducing the product and what it does. This should be a brief and concise summary of the product's key features.

Focus on the benefits: Highlight the product's benefits, not just its features. What problem does it solve for the customer? What value does it bring?

Use keywords: Include relevant keywords throughout the description, but don't overuse them. Aim for natural language that sounds good to a reader.

Include images and videos: Use images and videos to demonstrate the product and its features. This helps customers better understand what they're purchasing.

Provide details: Be sure to include all relevant details, such as size, weight, and material, so that customers know exactly what they're buying.

End with a call to action: Encourage customers to purchase by including a clear call to action at the end of the description.

Write in a conversational tone: Write in a conversational tone that is easy to read. Avoid using technical language, and make sure the description is accessible to everyone.

By following these tips, you can create an engaging and optimized product description that will help increase your visibility on Amazon and drive sales.

Add High-Quality Product Images and Videos

Do you want to make a great first impression on potential customers? Then you need to add high-quality images and videos to your product pages. Here's why:

So, make sure to add clear, well-lit images and videos and showcase your product in the best possible light. Avoid using stock images and comply with Amazon's image requirements.

Pay Attention to Customer Reviews and Ratings

Customer reviews and ratings play a crucial role in your product's success on Amazon. They help potential customers make informed purchasing decisions and can directly impact your product's visibility in search results. Here are a few things to keep in mind:

Encourage customers to leave reviews but don't force them. Positive reviews can significantly boost your product's visibility and credibility in the eyes of potential buyers. However, it's important to note that incentivizing or artificially boosting reviews is against Amazon's policies and can result in penalties or suspension of your account.

Make sure to respond to both positive and negative reviews professionally. Acknowledge customers' feedback and show that you value their opinion. This can help improve customer satisfaction and build trust in your brand.

Keep an eye on your product's overall rating and average star rating. Low ratings can be a red flag for potential buyers and impact your sales. If you receive negative reviews, address the issue and work to improve the product or the customer experience.
Remember, reviews and ratings can significantly impact your product's visibility and sales, so paying attention to them and taking appropriate action to improve your product's reputation on Amazon is important.

Enough Product Inventory Level

Maintaining product stock availability is crucial for amazon retail readiness. When customers add products to their cart, they expect the items to be in stock and ready to ship. If a product is out of stock, it can lead to lost sales, frustrated customers, and negative reviews.

To avoid these issues, it is important to monitor your product inventory and restock items as needed regularly. Additionally, consider using Amazon's Inventory Management system to automate this process and ensure your products are always in stock. This system can help you keep track of inventory levels, set restock alerts, and even automatically reorder products when they run low.

Having enough product stock not only ensures customer satisfaction but also helps with sales and product ranking on the platform. If you consistently have low or no product stock, Amazon may also reduce your product's visibility and ranking, making it more difficult for customers to find.

Win the Buy Box

To be amazon retail-ready, winning the Buy Box is important. The Buy Box is the white box on the right side of a product detail page that shows the offer to add the item to your cart. To win the Buy Box, you must have a competitive price, fast shipping, and positive customer feedback.

You should also keep track of your performance metrics, such as order defect rate, late shipment rate, and customer complaints, to maintain good standing with Amazon and stay eligible for the Buy Box. By winning the Buy Box, you'll have more visibility and access to a larger audience of potential customers, which will drive more sales and help establish your brand as a top seller on Amazon.


To be successful on Amazon, it's important to be amazon retail ready. This will not only help you increase sales and boost product visibility, but it will also help build customer trust in your brand. At SwiftStart, a full-service amazon growth agency we have the expertise and resources to help you get retail-ready. Our team of experts can guide you on optimizing your product listing, managing your inventory levels, and winning the Buy Box. Plus, with our 1-on-1 free Amazon account audit, you can get an in-depth analysis of your account performance. Also, don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips. Contact us today to learn more about how we can help you succeed on Amazon.

Most Asked Questions Regarding Amazon Retail Readiness

What minimum star rating should a product have to be considered retail ready?

The minimum star rating required for a product to be considered retail ready will depend on the category and competition, but the higher, the better. It's best to have at least 15 reviews with an average of 4 or 5 stars.

How to get your amazon product pages retail ready?

Getting your product pages retail ready requires a few key steps. First, make sure you have comprehensive and detailed descriptions of your products. Good-quality images and videos can also help to attract customers. Additionally, it is important to have a competitive price, fast shipping times, and positive customer reviews. You should also monitor your performance metrics, such as order defect rate and customer complaints, to stay eligible for the Buy Box.

What are retail ready ASINs?

Retail ready ASINs are products that have met Amazon’s standards for being approved as retail-ready products. They must meet the requirements listed on the Amazon retail ready Checklist to be approved.

What is the meaning of being retail ready on amazon?

Being retail ready on Amazon means having your product listings optimized to improve search engine visibility and customer engagement. Being retail ready also helps build trust with customers, establish a positive brand reputation, and result in higher product placement in search results and increased sales on Amazon.

Are you planning to remove inventory from Amazon? If so, you must familiarize yourself with all the processes and requirements. Amazon FBA (Fulfillment by Amazon) is a great way to scale your business, but it also comes with certain costs, such as monthly fees and long-term storage fees. To save on these costs, you may need to remove inventory from Amazon's fulfillment centers if it has been sitting there for more than a year. This guide will discuss why removal is beneficial and how to accomplish a successful removal. So, read on if you want to find out more about how to remove inventory from Amazon in 2023.

In this guide, we will discuss:

Why Might You Need to Remove Inventory from Amazon?

If you have decided to remove inventory from Amazon, chances are you already understand why this is important. But for those who are still unsure, let us explain why removing inventory from Amazon might be a good idea.

The main reason you should consider removing inventory from Amazon is to save money. As mentioned earlier, Amazon FBA comes with costs, such as monthly fees and long-term storage fees. These costs can add up quickly and could be avoided if you remove inventory from its fulfillment centers. By doing so, you can save on these costs and invest that money in other areas of your business.

 Another reason might be if you have stock that has been sitting in the FBA center for more than a year. An inventory sitting for longer than 12 months can lead to Amazon charging long-term storage fees, and you may want to avoid these costs. Additionally, removing the inventory would be wise if you are no longer selling a particular product or it is being discontinued.

Next, maybe you need to estimate the condition of the inventory. If you receive high returns or customer complaints, removing the inventory and inspecting it yourself might be a good idea. This will help you determine what the problem is and take steps to correct it.

Finally, you may want to remove inventory from Amazon to better manage your inventory. By pulling back stock that is not selling, you can reinvest the money into more profitable products and help increase your bottom line.

How to Remove Inventory from Amazon FBA

Now that we have discussed why you may need to remove inventory from Amazon let’s talk about how to go about doing it step by step.

Create an Inventory Removal Order

The first step is to create an inventory removal order. This can be done by navigating to your "Manage Inventory" page and selecting the relevant items. Then choose the "Create Removal Order" option from the Action drop-down list.

How to Remove Inventory from Amazon FBA?

Choose Disposal or Return Options

The next step is to choose what you want to do with the inventory. Options include disposing of it, in which case you will be charged a small fee per item, or returning it to an address of your choice. If you choose the return option, you will need to enter a custom or random order ID and add the address to which it should be returned.

Set SKU/Unit Quantities 

When you have chosen the return or disposal option, you will need to specify the SKUs and units that should be removed. You can search for items by title, ASIN, FNSKU, or MSKU and add them to the list. You must also enter the quantity of fulfillable and unfulfillable items to be removed.

remove inventory from amazon fba

Review Your Removal Order 

Once you have added all the items to be removed, you need to review your order. Check the contact details, return address, and estimated fees associated with the order. You can also change the details if necessary.

confirm your inventory removal

Confirm Your Removal Order 

Finally, click on the “Confirm” button. A notification tab will appear to confirm the removal order has been successfully created. Amazon takes approximately 1-3 months to process your request; however, it is important to be patient and not rush the process. Taking the time to properly remove your inventory can help you achieve long-term success with your business.

Once the inventory has been removed, you can invest the money saved into other business areas, such as marketing or product development. You can also use the removed inventory to inspect and analyze its condition, enabling you to improve and enhance your product offerings.

Note: Before you start the process of removing your inventory from Amazon, it is important to ensure that you are prepared. Make sure you know why you are removing the inventory, its condition, and what you plan to do with it once it has been removed.

Check our guide to launching new products on Amazon for more information. This guide covers the entire process, from researching the competition to optimizing your product listing.

Potential Problems When Removing Inventory from Amazon FBA

Despite being a fairly straightforward process, removing inventory from an Amazon FBA center can come with a few problems. Here are some of the potential issues that you might experience:

To avoid these problems, it is important to plan ahead and ensure you have the right resources in place to manage the inventory removal process. Taking steps like double-checking your order before it is confirmed, communicating with Amazon about any issues, and tracking your order can help you avoid potential problems.

 At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to optimize your business.

How to Prepare for a Successful Removal

In order to ensure that you have a successful removal, it is important to prepare beforehand. Here are some tips on how to prepare for an effective inventory removal process:

By taking the time to prepare for the removal process, you can ensure that your inventory is removed efficiently and effectively. This will save you time and money in the long run, enabling you to focus on other business areas.


Removing your inventory from Amazon FBA is time-consuming, but it can be made simpler and easier with the right preparation. By following the steps mentioned above, you can ensure that your removal process is successful and that your inventory is removed without any issues.

With a little effort and some careful planning, removing your inventory from Amazon FBA can be a stress-free and rewarding experience. Good luck! And don't forget to track your order once it's been processed. It will help you stay on top of any potential problems and make sure your inventory is returned to you in the condition you expect.

At SwiftStart, we can help you manage your Amazon FBA inventory and maximize the efficiency of your removal process. Our team of experts is here to provide tips and advice on how to succeed on Amazon. Contact us today to learn more about how we can help your business.

We look forward to hearing from you! Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers to All your Questions Regarding Removal of Inventory from Amazon FBA

How Much Does It Cost to Remove Inventory from Amazon?

The removal cost of inventory from Amazon depends on the number of products you remove and their size. Generally, it will cost $0.50 per item for standard-size items and $0.60 for oversize items. Disposal of the inventory will cost an additional fee of $0.15 per item for standard-size items and $0.30 for oversized items.

How to Remove Inventory from Amazon FBA?

The process of removing inventory from Amazon FBA is relatively straightforward. You will need to submit a removal order through Amazon seller central, which can be found on the "Manage Inventory" tab. You will need to specify the inventory quantity, SKU, and destination address for its removal. If you are disposing of the inventory, you must specify this in your order. Once the order is confirmed, Amazon will begin processing it.

Do you have an Amazon Seller Central account that's been suspended? Are you unsure of what to do next? A seller’s biggest fear is when his Amazon Seller Central account is deactivated or suspended and when this happens, there's a lot of confusion and unanswered questions. This is because Amazon's policies and protocols are designed to protect both sellers and buyers. That said, how do you go about reinstating your account? This guide will answer all your questions related to Amazon account reinstatement, including what can cause an account deactivation or suspension, how you can reinstate an amazon seller account, and how to prevent future suspensions. Keep reading to learn more about the Amazon seller account suspension reinstatement process and what you can do to restore your account.

In this guide, you'll learn.

Take a deep breath and keep reading to learn more about the reinstatement process. We are sure you'll find the information you need to get the amazon seller account reinstated.

What is Amazon Seller Central Account Suspension Reinstatement? 

In the Amazon Marketplace, an Amazon Seller Central account suspension occurs when Amazon finds that a seller has violated one or more of their policies and procedures. Amazon may immediately suspend the account to protect buyers from possible fraudulent activities when this happens. Amazon notifies the seller of the suspension via email and suspends all selling privileges until they have conducted an investigation and reinstated the account. There are different types of suspensions:

 1. Account Suspended

If Amazon has suspended your account, you can no longer sell on the platform. Your selling privileges have been revoked, and you will need to contact Amazon to find out how to get your account reinstated.

2. Account Deactivated 

This occurs when Amazon finds that you have violated one or more of its policies and procedures. Your account has been deactivated, and you will need to contact Amazon within 90 days to find out how to reinstate your account.

3. Account Permanently Suspended

If your Amazon Seller Central account has been permanently suspended, you will never be allowed to sell on Amazon again.

Depending on the type of amazon account suspension, different procedures need to be followed to get the amazon account reinstated.

What Can Cause an Amazon Seller Account to Be Suspended or Deactivated? 

There are many reasons why an amazon seller’s account could be suspended or deactivated. Some of the most common reasons are:

1. Infringements and Policy Violations 

Selling counterfeit items or infringing on intellectual property rights are not allowed on Amazon. If you are found to be engaging in these activities, your account may be suspended or deactivated. To reinstate your account, you need proof that your listing or selling items are genuine or have the proper licensing.

2. Poor Performance 

If Amazon finds that you have a history of poor performance, your account may be suspended or deactivated. Poor performance can include late shipments, poor customer service, or low seller ratings.

3. Suspicious Activities 

If Amazon suspects any fraudulent activity on your account, they may suspend or deactivate your account. This could include activities such as fake reviews, fraudulent orders, or false advertising.

4. Low-Quality Items 

Amazon will suspend or deactivate accounts that are selling items of low quality. It includes items that don’t meet Amazon’s marketplace standards or are counterfeit.

Remember! Customer satisfaction is the key to success on Amazon. Try to stay on top of your performance and maintain a high standard for all the products that you sell.

Check what mistakes you should avoid on Amazon to make sure your brand success.

How to Reinstate Amazon Seller Account? - Create a Plan of Action (POA)

Amazon reinstatement is the process of getting your account reinstated after it has been suspended or deactivated. The first step in this process is identifying the reason for the suspension or deactivation. Once you have identified the issue, you can begin to take steps to rectify it and get your account reinstated.

The reinstatement process can involve submitting evidence to Amazon customer service, such as proof of authenticity or quality for the items you are selling or providing other evidence to show that you have taken measures to address the issues that caused your account to be suspended or deactivated. You need to ensure that your evidence is comprehensive and addresses all points raised by Amazon, as this will increase the chance of reinstating your account.

Once you have gathered the required evidence and crafted a Plan of Action, you need to submit it to Amazon customer service. Go to Seller Central and click on ‘Performance notifications’ from the ‘Performance’ dropdown menu. Open the suspension notice Amazon sent you and click "Appeal." You will then see some options for appeal decisions. Choose the desired one, and you will be prompted to type out your Plan of Action. This should include written explanations for each issue and the evidence needed to prove that the problem has been addressed.

In some cases, you may be asked to submit additional documents or answer questions about your business and practices. You will also need to provide your contact information so that Amazon can reach out to you during the review process. Make sure that all the information you provide is accurate and up to date, as Amazon may use it to verify your identity and the legitimacy of your business. Once you have provided all the required information, click on Submit. Your appeal will then be sent for review to Amazon Seller Performance

Reinstating your Amazon seller account can be a long and complicated process. Depending on your case, the review may take a few weeks or up to a couple of months. If you submitted all the required evidence and followed the correct procedures, you should be able to get your account reinstated. During this process, it’s important to be patient and cooperative. Keep in mind that Amazon takes the integrity of its marketplace very seriously and reserves the right to suspend or deactivate accounts that violate its policies.

How to Prevent Amazon Account Suspensions

The best way to avoid Amazon account suspensions is to prevent them in the first place. Here are some tips on how you can do this:  

1. Understand and Comply with Amazon’s Seller Policies - Make sure that you are familiar with Amazon’s seller policies and comply with them at all times. 

2. Provide Quality Items - Make sure that the items you are selling on Amazon meet the standards of quality that Amazon’s marketplace demands.

3. Actively Monitor Your Account - Regularly check your account for any issues or red flags that could lead to a suspension.

4. Respond Promptly to Customer Complaints - Address customer complaints quickly and handle them professionally.

5. Maintain Professionalism - Be polite, professional, and courteous when dealing with Amazon customer service.

By following the above steps, you can help keep your Amazon seller account in good standing and avoid suspensions. For more information, read our guide on all you need to know before selling on Amazon.

How Can SwiftStart Help You Reinstate Amazon Seller Account?

At SwiftStart, we offer amazon account reactivation services to help you reinstate your amazon seller account quickly and easily. Our experienced Amazon experts will review your case and provide you with a detailed action plan. We will also guide the evidence and documents you need to submit and offer a free 1-1 Amazon account audit to identify the issues that need to be addressed. Contact us today to find out more!


It’s important to remember that Amazon takes the integrity of its marketplace seriously and reserves the right to suspend or deactivate accounts that violate its policies. If your Amazon seller account is suspended, you need to act quickly and submit the required evidence and Plan of Action to Amazon as soon as possible. By understanding Amazon’s seller policies, providing quality items, actively monitoring your account, and responding promptly to customer complaints, you can help to keep your Amazon seller account in good standing and avoid any suspensions.

We hope this article has provided you with the information you need to successfully reinstate your Amazon seller account. Good luck!

Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers To All Your Questions Related to Reinstating Amazon Seller Account

What happens if an Amazon seller account is deactivated?

If your Amazon seller account gets deactivated, all your listings are removed from the Amazon marketplace. Your access to Seller Central will also be revoked, which means you won’t be able to make any changes or manage your account until the issue is resolved.

How long does Amazon seller suspension last?

The length of a suspension depends on the severity of the violation. In some cases, suspensions may last just a few days or weeks, while in other cases, suspensions could last several months or even longer.

Can I open another Amazon seller account after suspension?

No, If you attempt to open a new account after being suspended, it will be detected, and the new account will be closed immediately.

Why would Amazon suspend a seller account? 

Amazon may suspend a seller account for violations such as selling counterfeit or prohibited items, providing incorrect information on the account profile, failing to respond to customer complaints, or engaging in fraudulent activities. 

Does Amazon allow 2 seller accounts?

Amazon does not allow sellers to have more than one seller account unless they have a legitimate business need. Examples of legitimate business needs include different product lines or geographic locations. Amazon requires sellers to provide details when requesting additional accounts and reserves the right to deny any requests that do not meet their criteria.

If you're launching a product on Amazon, there's one thing that should be on top of your priority list: Amazon listing optimization. After all, it's the first thing potential customers will see, and how well you optimize your listing can make or break a sale. But with Amazon constantly changing its algorithm, it can take a lot of work to keep up. That's why we've put together this comprehensive guide on how to optimize your Amazon listings for more sales.

Here you'll find everything you need to ensure you're making the most of your listing, from doing keyword research and writing a persuasive product description to optimizing your pricing and dealing with customer reviews. So, if you're ready to make sure your product listing is working as hard as it can for you, read on!

We’ll be covering the following topics:

What is Amazon Listing Optimization? 

Amazon listing optimization is the process of creating an Amazon product page that maximizes visibility, clicks, and sales. This is done by optimizing the page’s content and design to get a high ranking on Amazon's search engine. Optimized listings are also more likely to appear in Amazon’s “also bought” section, increasing the chances of customers purchasing multiple products.

How Amazon’s Algorithm Affects Your Listing 

Amazon’s algorithm considers factors such as product reviews, relevance to search terms, click-through rate, and pricing. To maximize visibility and sales, you need to ensure that your product page is optimized for all of these factors. This means doing keyword research and ensuring that your product’s title, description, and features are optimized for the right search terms. Also, make sure your product page is well-designed, with clear and enticing photos, an easy-to-read description, helpful customer reviews, and a competitive pricing strategy.

10 Ways to Optimize Your Amazon Listings for More Sales

1. Do Keyword Research

Before you even start creating your Amazon listing, you need to do some keyword research. This will allow you to identify which terms are most likely to be used when customers search for your product—knowing what keywords to target will help you create an optimized listing for visibility and sales.

Mainly there are three types of keyword research:

2. Craft an Eye-Catching Title 

Your title is the first thing people will see when they search for your product, so it needs to be eye-catching and optimized for search. Make sure you include the main keyword of your product, as well as secondary keywords, if possible. Keep it concise – it should be no more than 200 characters. It should also include the following;

3. Write a Persuasive Product Description 

Your product description is an important part of optimizing your listing. Use this space to give customers the information they need to make an informed purchase decision. Ensure that you include primary and secondary keywords and product information such as dimensions, materials, and certifications.

4. Highlight Your Product’s Features 

Your product’s features are the different aspects of it that will help customers decide whether or not to buy it. Make sure you highlight all the important features of your product and include keywords in each one where possible.

Consider the following points when writing your product features:

Check our detailed guide on how to create an inclusive shopping experience on Amazon that will help you boost product sales.

5. Add High-Quality Images 

Using high-quality, professional photos is one of the most important aspects of optimizing your Amazon listing. Customers want to see what your product looks like, so make sure you use clear, high-resolution images. Additionally, using lifestyle shots can help customers envision themselves using the product and therefore entice them to make a purchase.

6. Use Customer Reviews 

Customer reviews are essential for optimizing your Amazon listing as they help to build trust and add credibility to your product. Encourage customers to leave reviews and make sure that you respond to all reviews, both positive and negative. If a customer has left a negative review, respond with a solution, or offer to make it right.

7. Have a Competitive Pricing Strategy 

Pricing your product correctly is essential to optimizing your Amazon listing. Make sure you are aware of the prices of comparable products on the platform and adjust yours accordingly. Lower prices may attract more customers, but ensure you are still making a profit. You can also offer promotional discounts as a way to entice customers and stand out from the competition.

8. Audit Product Listings

To ensure that your listing is optimized, it’s important to audit all aspects of it regularly. Check that all images, descriptions, and features are up-to-date and that any discounts or promotions you have offered are still running. Moreover, ensure that the SEO keywords you are using are still relevant and that your listing complies with Amazon’s guidelines. You can use different amazon listing optimisation tools to help you with this.

9. Promote Your Listing 

Make sure you promote your Amazon listing wherever possible, both online and offline. Consider using social media platforms to reach a wider audience, as well as other tactics such as influencer marketing or email campaigns. You can also use Amazon’s advertising services to promote your listing and get it more visibility.

10. Monitor Analytics 

Once you have optimized your Amazon listing, monitoring its performance is important. Use analytics tools such as traffic and conversion data to understand how customers engage with your listing and identify areas that might need improvement. Additionally, monitor the performance of any promotions or discounts you offer to ensure they deliver the desired results.

Check out our list of the top four mistakes you should avoid to maximize your success on Amazon.

Additional Tips on Amazon Listing Optimization 

The above-mentioned ways will help you optimize your Amazon listing; however, there are still a few other things that can be done to ensure that your product gets the most visibility possible on the platform.

• Use A+ Content to Showcase Your Products

If you are a vendor on Amazon, you have the option to use A+ Content to showcase your products. This content allows you to provide more information about your product through enhanced images, videos, and detailed descriptions. Not only does this give customers more insight into your product, but it also helps to improve visibility and purchase intent.

• Reprice Your Products

Repricing your products regularly is another great way to ensure you get the most visibility on Amazon. You can use repricing tools to automatically adjust your prices according to market conditions and competitor pricing, ensuring that you are always offering the best deal possible. This can help to attract more customers and increase sales.

• Utilize Amazon Ads

Finally, using Amazon’s Ads can be a great way to drive more traffic and visibility to your listings. These ads appear at the top of search results and can help to increase visibility and purchase intent. They are also relatively easy to set up, providing an easy way to optimize your Amazon listing.

At SwiftStart, we offer a free 1-1 Amazon account audit, so you can get an in-depth look at your current listing and find out what needs to be done to optimize it. Contact us today to book your free audit.


Amazon world is a competitive marketplace, and optimizing your listing is essential to ensure it stands out from the competition. To do this effectively, you must ensure that all aspects of your listing are up-to-date and compliant with Amazon’s guidelines, take advantage of promotional discounts, and leverage advertising services. We hope that this guide has given you some insight into how to optimize your Amazon listing. If you are looking for an amazon listing optimization agency, look no further, SwiftStart solutions offer amazon product listing optimization services that can help you reach your goals. Get in touch with one of the Amazon listing optimization agencies to learn more. Plus, don't forget to check out our popular Amazon podcast for more helpful tips and advice. Good luck!

Answers to All your Questions Regarding Amazon Listing Optimization

How do I improve my listing on Amazon?

All you need is to follow this guide, and you will be well on your way to optimizing your Amazon listing. We have covered all the basics, such as creating an accurate and complete product listing, offering promotional discounts, and more.

How do I get more listing views?

Optimizing your Amazon listing is one of the best ways to get more listing views. This involves using keywords and A+ content to help increase visibility, as well as regular monitoring and updating pricing information. Additionally, consider using Amazon’s advertising services to further increase visibility.

What are the mistakes you should avoid in listing optimization?

When optimizing your Amazon listing, a few common mistakes should be avoided. These include not using enough keywords; not including high-quality images; not using A+ content; using incorrect or outdated pricing information; and not regularly auditing your listings for accuracy.

Why are my listings not getting views?

Well, there are various reasons your listings may not get views. It could be that you have not optimized your listing properly, perhaps by not including enough keywords or using outdated information. Additionally, it could be that your product is not visible due to price discrepancies with competitors or that your listing is difficult to find due to lack of visibility.

Are you looking to maximize your eCommerce sales on Amazon? With high competition, it is essential to have a comprehensive and effective Amazon sales strategy to stand out. From creating an alluring product listing to understanding the importance of inventory management, this guide will provide you with ten proven tips to boost your sales on Amazon. Whether you are a first-time seller or a seasoned veteran, this guide will give you the information and resources needed to create a successful Amazon sales strategy. Take advantage of these tips to ensure your products are at the top of customers’ search results. Get started today and boost sales on Amazon!

1. Prioritize Amazon and Unlock its Potential

No business should underestimate the importance of Amazon. It’s not just a platform to sell your products; it’s an opportunity to grow your online presence and increase your customer base. For starters, make sure you understand the Amazon Marketplace Hierarchy. This consists of four levels: Seller, Vendor, Distributor, and Manufacturer. Each level offers unique benefits to your business — from increasing reach to optimizing product listings. For example, if you’re a Vendor, Amazon may provide additional promotional and advertising opportunities to help boost sales on amazon.

2. Create an Alluring Product Listing

When potential buyers visit an Amazon product page, there are usually only a few seconds to grab their attention. This is why you need to make sure your product listing stands out. Take the time to craft an eye-catching title and a detailed description that accurately depicts your product. Feature key product benefits and highlight any unique features. Additionally, include high-quality images and optimize your listing for SEO by adding relevant keywords throughout the description. This way, your product is more likely to appear in search results, and buyers can easily find it.

3. Take Advantage of Amazon Prime Opportunities

More than half of shoppers on Amazon are Amazon Prime members. Therefore, taking advantage of any Prime-specific features that can help you increase your sales is important. For example, you can offer free shipping and faster delivery times through Prime’s Fulfillment by Amazon (FBA) program. This allows you to have your products stored in Amazon’s warehouses and shipped out quickly when ordered. Plus, Prime-eligible products are more likely to appear in search results since they are prioritized. This gives you an edge over the competition and helps boost sales on amazon.

4. Optimize Your Inventory Management

It’s crucial to keep your Amazon inventory in check. You want to make sure you have enough stock so that customers can find your products but also not too much stock to prevent overstocking. You can use Amazon’s Inventory Management System (IMS) to monitor and optimize your inventory levels. This system will help you keep track of sales, stock availability, and order fulfillment. Additionally, it allows you to take advantage of Amazon’s forecasting and analytics, giving you better insight into managing your inventory and increasing sales.

5. Engage in Amazon Advertising

Amazon Ads can be a great way to increase your sales. There are several types of ads you can take advantage of, including sponsored products, sponsored brands, and display ads. Each ad type has its own benefits — for example, sponsored product ads allow you to target customers who are already searching for a product like yours. Additionally, Amazon’s advertising platform is very user-friendly, so you can easily create ads and track their performance. Test out different ad types and adjust your campaigns accordingly to get the best results possible.

 Inbound marketing is a great way to drive traffic to your product pages. You can use content such as blog posts, videos, or infographics to draw potential customers to your listings. Additionally, you can leverage Amazon’s influencer program and partner with high-profile influencers on social media to increase brand visibility and reach more shoppers. This way, you can engage with customers and increase your sales. Don’t forget to link back to your product pages to help drive traffic and boost sales on amazon.

6. Adopt Inbound Marketing Strategies 

You can also check our complete guide to crafting an effective Influencer marketing strategy by product category. We explain the entire process step-by-step with examples and tips.

7. Secure Your Brand with Amazon Brand Registry

Amazon Brand Registry is the first line of defense against counterfeit products, unauthorized sellers, and inaccurate product information. Registering your brand with Amazon and securing it from any potential risks is important. This way, you can protect your intellectual property and build trust with your customers. Additionally, Amazon Brand Registry offers a variety of tools to help you monitor and identify any potential infringements on your brand. This includes searching with images, keywords, and ASINs. By enrolling in the Amazon Brand Registry, you can ensure your products remain secure, and customers only buy from authorized sellers.

8. Maximize Your Product Visibility with Amazon Backend Keywords

Amazon Backend Keywords, also known as Search Terms, are words and phrases that customers use to find a product. By optimizing your backend search terms, you can make sure your products are listed on relevant search results and help increase visibility. Additionally, your keyword list should include all the key features of your product, and you can also include words that describe how customers use the product. Use Amazon’s keyword standards when selecting your keywords, and use the right number of words. This way, you can maximize your product visibility and increase sales.

9. Add High-quality Product Images

Along with optimizing your backend keywords, you also need to make sure your product images are up-to-date and high-quality. Customers won’t purchase a product if the images don’t look good, so make sure to include multiple pictures that showcase the product from different angles. Additionally, consider adding lifestyle photos to show how customers can use the product. This way, you can help shoppers visualize your product and increase your chances of making a sale.

10. Get the Amazon Buy Box 

To increase your Amazon sales, it’s important to get the Buy Box. This is the box on the right-hand side of a product page where customers can add items to their cart. To get the Buy Box, you must perform best practices such as offering competitive prices, keeping your products in stock, and optimizing your fulfillment processes. Additionally, you need to ensure you’re offering a good customer service experience, such as quickly responding to customer questions and keeping your order defect rates low. By following these steps, you can give yourself a better chance of winning the Buy Box and increasing your sales.

Want to Boost Sales on Amazon? SwiftStart Can Help

Selling on Amazon is a great way to reach more customers and increase your sales. With SwiftStart, you can take advantage of our expertise and get customized solutions to help optimize your product listings. SwiftStart offers comprehensive solutions such as keyword optimization, content creation, backend optimization, and brand protection. Additionally, we provide data insights to help you see the performance of your products in real time. This way, you can maximize your sales and ensure you remain competitive. At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to increase your sales. Get started today and see the results for yourself.

Boost Sales on Amazon - The Verdict

By following the tips above, you can boost sales on Amazon and increase your revenue. This includes leveraging Amazon Ads, optimizing product pages with Amazon Brand Registry and Amazon Backend Keywords, adding high-quality product images, and getting the Buy Box. You can maximize your visibility, build trust with customers, and increase your sales with the right strategies. Good luck!

Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.

Answers to All Your Questions Regarding How to Boost Sales on Amazon

How Do I Increase Traffic to My Amazon Seller?

Increasing traffic to your Amazon seller page is key to achieving success on the platform. A few effective strategies for driving more visitors include:

How Can I Increase My Sales Quickly?

You can use the Fulfillment by Amazon (FBA) program to increase your sales quickly. This program helps you easily store and ship products for customers, allowing you to reach a larger pool of shoppers. You can also use Amazon Ads to reach even more potential customers.

Is It Hard to Get Sales on Amazon?

Getting sales on Amazon doesn’t have to be hard. By following the tips outlined above and optimizing your product pages, you can give yourself a better chance of success.

How Do I Increase My Views on Amazon?

There are several ways to increase your views on Amazon. One way is by using an Amazon PPC (pay-per-click) campaign. This allows you to advertise your products and get more visibility when potential customers search for keywords related to your product.

How Do I Get Organic Sales on Amazon?

Optimizing your product page for SEO is one effective way to get organic sales on Amazon. This means including keywords in the title, description, and images. You should also focus on customer reviews and ratings to build trust and increase visibility.

How Do I Increase My Amazon Ad Clicks?

To increase your Amazon ad clicks, you should optimize your campaign by targeting the right audience and using relevant keywords. You can also create eye-catching images and ad copy that will grab the attention of potential customers.

Are you a seller looking to make your mark on Amazon? Launching products on the world’s biggest eCommerce platform can be daunting and exciting. With over 2 million Amazon sellers in 2022, it is hard to stand out from the competition without a well-crafted launch strategy. But it is possible to generate successful product sales with the right effort and knowledge.

This guide will walk you through creating a winning Amazon new product launch strategy for 2023. You’ll learn how to select the ideal product, profitable research keywords, optimize your listing, create targeted Amazon PPC campaigns, and use the right tactics to drive sales velocity. With this step-by-step guide, you will have all the knowledge and tools needed to launch your product on Amazon and reach success in 2023. Let’s get started! 

Amazon New Product Launch 2023 - Step-by-Step Guide  

A successful Amazon product launch requires careful research, planning, and execution. Here is a step-by-step guide to help you make the most of your product launch:  

1. Choose Your Product 

Product selection is the most important step in your Amazon product launch strategy in 2023. You must examine various factors, such as the product’s cost, competition level, potential demand, and profitability. Researching relevant products using tools like Jungle Scout can help you find the ideal product for your launch.

2. Conduct Keyword Research 

The next step is conducting keyword research to understand what people are looking for related to your product. This is an important step because it helps you identify what keywords to target when optimizing your product listing. There are many tools available that can help you with your keyword research. One of the most popular ones is Helium, an all-in-one Amazon keyword research, product research, and optimization tool. 

3. Optimize Your Product Listing  

Now that you have identified the right keywords for your product, it is time to optimize your product listing. This involves crafting a compelling title and description, adding relevant images and videos, and pricing your product competitively. This will help your listing to appear higher in Amazon’s search rankings and increase your chances of attracting more customers

4. Creating A Marketing Plan for Your Product 

Before launching a product on Amazon, you must check your competitors and create a marketing plan based on their performance. To do this, take the top competitors for your niche and check their Best Seller Ranking (BSR). By observing the BSR, you can estimate the expected sales volume and identify what marketing tactics you need to deploy to beat the competition. This includes setting up campaigns, nurturing customer relationships through email marketing, and leveraging social media platforms to spread awareness of your product. 

5. Set Up Initial PPC Campaigns 

After setting up a marketing plan, the next step for launching a product on Amazon is to set up initial PPC campaigns. This will help you get an organic ranking on the platform and drive more traffic to your product listing. It is important to choose the right keywords, as they will determine how successful your campaigns are.

You can start a manual campaign targeting one primary keyword per campaign. If the main keyword is too expensive, you can target 3 to 4 long-tail keywords. You can also target the top 20 ASINs related to your niche for manual exact ASIN targeting. Along with that, ensure that your ad copy is relevant to your target audience, as this will help you get a good click-through rate. 

6. A/B Testing 

The sixth and most important step for launching a product on Amazon is A/B testing. This involves trying out different variations of your ads to determine which works best. Variables such as pricing, main image, and comparison charts can be changed to see how they affect the click-through rate (CTR) and conversion rate.

By finding the combination that gives you the best CTR and conversion rates, you can improve your Amazon ranking and increase your product sales. It is important to note that A/B testing should be done constantly, as the most effective combination of elements may change over time. 

By following these steps, you can launch a successful product on Amazon and maximize your sales and profits. Just remember that launching a new product on Amazon is a long-term process and requires a lot of patience and effort. With the right strategy, you can make your product stand out from the competition and reap the rewards. You can also check our blog for tips on increasing your product's Average Selling Price (ASP) on Amazon. Increasing your ASP can help you increase profits from the same amount of sales.

Mistakes To Avoid at Your Amazon New Product Launch 

Now that you understand the process of launching a product on Amazon, it is important to be aware of some common mistakes to avoid. Let's take a look at some of them:  

1. Not Optimizing Your Product Listing: Optimizing your product listing is essential for success on Amazon. This includes creating an eye-catching main image, writing an accurate product description, and utilizing customer reviews and ratings. 

2. Not Testing Your Ads: A/B testing is an essential part of launching a product on Amazon. Without testing your ads, you won’t be able to identify the most effective combination of elements and optimize your product listing for success. 

3. Ignoring Your Competitors: Keeping a close eye on your competitors and their performance is important. Observing their strategies, such as pricing, promotions, and ad copy will help you stay ahead of the competition. 

4. Not engaging with Customers: Engaging with customers is essential to build trust and gaining valuable feedback. If a customer has a question, answer it promptly and always thank them for their feedback.

5. Not Having a Proper Marketing Plan: With millions of other sellers and products on Amazon, it is important to have a proper marketing plan to stand out from the competition. By creating a comprehensive marketing plan, you can ensure that your product launch is successful.

6. Not Removing Unsellable Inventory: Amazon IPI (Inventory Performance Index) monitors the performance of your inventory. It will affect your product ranking on Amazon if it detects any unsellable inventory. Therefore, removing unsellable inventory from your product listing is important. 

By avoiding these common mistakes, you can ensure that your product launch on Amazon is successful and you get the most out of your efforts. At SwiftStart, we offer a free 1-1 Amazon account audit and amazon product launch services to help you save time and money. 


Launching a new product on Amazon is no easy feat and requires careful planning and a lot of effort. Following best practices and avoiding common mistakes are also essential for success. With the right strategy and a bit of patience, you can make your product stand out from the competition and generate more sales.

We hope this article has helped you understand how to launch a product on Amazon and set your business up for success. If you have any questions or need help getting started, contact one of our Amazon experts and let us guide you on your journey. Also, don't forget to check out our Amazon podcast for exclusive insights and tips on selling on Amazon. Good luck! Happy Selling! 

Answers To Your Most Asked Questions Related to Amazon's New Product Launch 

How much does it cost to launch a product on Amazon? 

The cost of launching a product on Amazon depends on several factors, such as the type of product you are selling, the size of your inventory, and the marketing efforts you put in place. Some of the costs you may incur when launching a product on Amazon include the following:  

1. Product Costs: This includes the cost of manufacturing or sourcing your product, as well as the cost of packaging and shipping.  

2. Advertising Costs: Amazon provides a range of advertising options, such as sponsored and product display ads, to help you reach potential customers. You will need to invest in these to increase your product's visibility and sales. 

3. Fulfillment Costs: If you are using the Amazon FBA product launch program, you will need to pay storage and pick & pack fees. 

4. Professional Services: Depending on the complexity of your product launch, you may need to use professional amazon product launch services such as Amazon listing optimization and advertising services to maximize your success. 

Ultimately, the cost to launch a product on Amazon will depend on your specific requirements and goals. By planning your product launch and determining how much you can afford to invest, you will be able to create a comprehensive budget for your product launch. 

What was the most searched product on Amazon in 2022? 

There is no definitive answer to this question, as the most searched product on Amazon can change from year to year. However, some of the most popular and best-selling products on Amazon in 2022 include:

These are just some of the most searched products on Amazon in 2022. As new trends emerge, these items may change in popularity over the course of 2023. For the most up-to-date information on the trending products on Amazon, be sure to check out Amazon’s best-seller list.

Are you looking for ways to make extra income and achieve financial stability without existing capital? Setting up an Amazon business can be a great way to do this. Although it initially seems intimidating, especially for beginners, Amazon has made it possible to become a seller without investing too much money. In this comprehensive guide, we’ll show you how to sell on Amazon without inventory so that you can start your own profitable business without risking your own capital. Learn the different business models available and discover how to get started today!

In this comprehensive guide, we will discuss the following:

The Different Business Models Available to Sell on Amazon Without Inventory

  1. Fulfillment by Amazon (FBA)
  2. Dropshipping
  3. Private Label

How to Sell on Amazon Without Inventory

  1. Choose Your Niche
  2. Find a Supplier
  3. Set up Your Amazon Account
  4. Optimize Your Listings

Tips for Succeeding as an Amazon Seller Without Inventory

  1. Invest in Advertising
  2. Build Relationships with Customers
  3. Monitor Your Performance


So, keep reading to find out how to set up and run a successful business on Amazon without inventory. Ready to get started? Let’s dive in!

The Different Business Models Available to Sell on Amazon Without Inventory

When you enter the world of online selling, one of the key decisions that have to be made is how to manage your inventory. For those who want to take the hassle out of storage and shipping, there are three main options:

1) Amazon FBA Without Inventory

FBA is the preferred shipping option for many third-party Amazon sellers because it eliminates the need for packaging, storing, and shipping products individually. Once a seller has their stock ready to go, all they have to do is ship it to the closest fulfillment center. Amazon then takes over picking, packaging, storing the goods in their warehouses and delivering them to customers’ addresses.

The main advantage of using FBA is the convenience and efficiency it offers. Amazon can provide faster delivery times than most sellers are able to on their own, resulting in higher customer satisfaction and more sales. FBA also provides access to Amazon Prime customers, who are more likely to buy from sellers who offer FBA. Finally, Amazon handles returns and customer service for FBA sellers, saving them time and money.

However, the convenience of outsourcing logistics to Amazon does come with an additional cost. FBA fees vary according to product weight and size, making heavier and bigger items more expensive to ship. Despite the extra fees, many Amazon store owners choose FBA because of its benefits.

2) DropShipping

DropShipping is another popular business model for selling on Amazon without inventory. This type of business involves an online store that purchases products directly from a wholesaler or manufacturer and ships them to the customer. All of this is done without having to store the products in a warehouse or ship the items yourself. This business model allows sellers to keep their costs low, as they don’t have to invest in storage or shipping.

However, dropshipping can be difficult to get right. You need to find a reliable supplier or manufacturer who can provide good quality products at a competitive price. You also need to find a supplier who can handle customer service and manage refunds or exchanges. If you’re not careful, you might end up with unhappy customers and negatively impact your business.

3) Private Labeling

Private labeling is another common business model for selling on Amazon without inventory. In this case, you purchase products from a supplier and then sell them under your own brand. This means that the product is being sold as if it were yours, although it is actually made by a third party. Private labeling allows you to differentiate your product from other sellers and create your own brand identity.

However, private labeling is not suitable for everyone. It requires a significant upfront investment as well as a long-term commitment, so it’s best suited for those who can commit to a high-volume approach and have the resources for it.

Looking for a free Amazon account audit? Let our Amazon gurus assist you in achieving your business goals.

How to Sell on Amazon Without Inventory

Now that you know the main business models for selling on Amazon without inventory, let’s dive into how you can get started. Here are the steps to follow:

1. Choose Your Niche

The first step is to pick a niche. You need to choose something that you’re knowledgeable about and has enough demand to make it worthwhile. Once you’ve chosen a niche, you can start researching products that fit into it.

2. Find a Supplier

Your next step is to find a supplier. You can search for suppliers on sites like Alibaba or contact manufacturers directly. Once you’ve found a supplier, check their reviews, and ask for samples of the products you’re interested in.

3. Set up Your Amazon Account

The next step is to set up your Amazon account and create a Seller Central page. This is where you will list your products and manage your orders. Make sure to read through the Terms of Service carefully, as this document outlines the rules you must follow to be successful on Amazon.

4. Optimize Your Listings

Once you’ve set up your account and listed your products, you need to optimize your listings. This includes creating high-quality product descriptions and images, as well as using keywords to help customers find your products. You should also research pricing to make sure you’re offering competitive prices.

At SwiftStart, we offer a free 1-1 Amazon account audit that will help you understand where you stand and what needs to be done to increase your sales.

Tips for Succeeding as an Amazon Seller Without Inventory

Now that you’ve set up your Amazon account and listed your products, it’s time to focus on growing your business. Here are some tips to help you succeed as an Amazon seller without inventory:

Invest in Advertising   

Advertising is one of the best ways to get your products seen by potential customers. Investing in paid ads on Amazon can help you reach a wider audience and drive more sales.

Build Relationships with Customers

Another key to success is building relationships with your customers. Make sure you’re responding to their questions and offering excellent customer service. This will help you build loyalty and encourage them to buy from you again in the future.

Monitor Your Performance

Finally, it’s important to monitor your performance. Check your metrics regularly and adjust your strategy based on the data you’re seeing. This will ensure that you’re always optimizing your listings and staying ahead of the competition.

Check out our article on the importance of brand awareness through Amazon advertising for more tips.


Selling on Amazon without inventory is a great way to start an eCommerce business. You can build a successful business and generate sales with the right strategies and techniques. Start by choosing your niche, finding a supplier, setting up your Amazon account, and optimizing your listings. Then use advertising, customer relationships, and analytics to grow your business. You can succeed as an Amazon seller without inventory with dedication and hard work.

Book your free Amazon consultation call right away!


We hope now you have a better idea of how to sell products on amazon without inventory. Get in touch with one of our Amazon experts If you have any questions or need help getting started. Check out our Amazon podcast to get exclusive insights and tips on selling on Amazon. Good luck!
Have you ever sold on Amazon without inventory? What strategies have worked best for you? Let us know in the comments! For more information, you can also check out our top-ranking article What You Need to Know Before Selling on Amazon. Thanks for reading!

Answers To All Your Questions Regarding How to Sell on Amazon Without Inventory

How can I make money on Amazon without having products?

There are several ways to make money on Amazon without having products. One of the most popular is by joining Amazon's associate program, which allows you to earn an affiliate commission whenever someone purchases from one of your links.

Can you sell on Amazon without having inventory?

Yes, there are a number of different ways to make money on Amazon without having products or inventory. Some common methods include joining the Amazon Associates program, using third-party fulfillment services such as FBA or Merch by Amazon, and participating in marketplaces like eBay or Etsy.

How do I find items to resell on Amazon?

You can use several different tools and techniques to find products to sell on Amazon. Some popular methods include using product research tools, performing keyword searches, using Pinterest, checking the Amazon best sellers page, and looking at other marketplaces like eBay or Etsy.

How much does it cost to become a reseller on Amazon?

The costs of becoming an Amazon reseller will depend on your plan. The Individual plan costs $0.99 for every item sold, while the Professional plan costs $39.99 per month regardless of how many products you sell. Both plans also charge a referral fee on each sale, which varies by product category.

Amazon partners with you no matter the way you choose to grow your brand on Amazon. There are various ways by which you can sell on this platform including Amazon 1P, 2P & 3P. In this blog we are discussing the two of them; Amazon 1p Vs 3p. 1P is handling everything on single and seamless transactions with Amazon.com and it does look tempting. But most sellers prefer delivering products directly to the customers with 3P sales. The 3P model lays the groundwork for diversifying into other marketplaces, offers greater freedom, and can be much more profitable.

When it comes to Amazon 1P vs 3P, deciding between one depends on the infrastructure you establish, processes regarding how involved you want to be, and how you set up your logistics.

What Is Amazon 1P?

Vendor Central or 1P is considered the fastest as well as the most convenient way to sell on different marketplaces like Amazon or Walmart. It is also the most traditional method.

In 1P instead of creating listings on Amazon, you sell your products directly to the company. Amazon itself negotiates a wholesale price for your products, picks them up, and lists them. The platform controls the listings, sets up the price accordingly, and makes decisions regarding whether or not to make another purchase or when.


1P marketplace offers many benefits for manufacturers:


What Is Amazon 3P?

Amazon 3P or Seller Central means selling directly to customers through the Amazon marketplace. It involves taking your products to Seller Central and listing them directly so that consumers can buy them. Using 3P, you can earn more but at the same time, you'll have to expand the infrastructure to handle logistics. Manufacturers today prefer to sell directly and 3P marketplaces are extremely vast.


3P sales offer more to manufacturers:


For 3P you need a more hands-on approach which is the reason most brands avoid direct sales. Some of the challenges that manufacturers face with the 3P marketplace model are:

Amazon 1P vs. 3P

Amazon 1P vs. 3P widely depends on your brand or organization and how much you want to be involved in the processes. 3P sellers have to handle things like direct marketing, logistics, and customer service. It needs greater business investment and things are also complex. However; in the long run, it can result in larger profits. Here’s all you need to know regarding Transitioning from 1P to 3P.

  1. Freedom to Diversity

Amazon 3P means you control being delisted and pricing. It means you can sell on other marketplaces. Diversifying across different marketplaces offers greater business security because if you face any issue regarding a marketplace or your seller account, you can still be secure on other sales channels.

Contrary to that 1P sellers are bound to a single marketplace, because there is a risk that you might get delisted elsewhere if you're selling the same products for a lower price on Amazon.

  1. Time vs. Money

With the 3P marketplace model the time expenditure goes up per sale, but with that profit per sale also increases. On the other hand, 1P reduces your hassle but cuts into margins simultaneously. Even if you're selling via 3PL like Amazon FBA, you still need to invest resources into building your infrastructure to prepare and ready your package for FBA.

  1. Control Over Brand

Selling via 3P means you have to handle product presentations, listing updates, or other alterations which need you to keep everything up to date, invest in merchandising, and create listings.

Contrary to that, if you sell your products directly to Amazon, you can provide marketing material. product descriptions, etc., upfront. After that, your product is in Amazon's hands. However, Amazon still charges for merchandising and you'll have no control over listing updates, product presentations, etc., even with the changes in your product.


1P focuses on seamless transactions with Amazon and there isn't any hassle as you give up almost all control of your sales to the marketplace. The 3P model needs more work to set up. However, there's freedom for expansion and you keep control of the business. Take the time to weigh the pros and cons of each model and then decide which one suits you the best.

Check our comprehensive guide on how you can easily grow your brand on Amazon with the expertise of SwiftStart.

Both Amazon 3P and 1P marketplace models have their own benefits and drawbacks, making them great options to sell on Amazon. The trick here is to evaluate each method and determine which one fits your requirements the best. You can always benefit from the new Amazon customer engagement tool to send email campaigns, keep customers engaged with your store, offer discounts & coupons, and educate customers about your brand.

If you need any help regarding Amazon 1P vs 3P revenue or which is the best Amazon-selling model, you can consult SwiftStart. Contact us today and learn how our team provides Amazon expertise to optimize your Amazon brand presence.

Related Questions to Amazon 1P vs Amazon 3P

What Is Amazon 1p Vs 3p?

In a 1P relationship with Amazon, your brand acts as a wholesaler selling products directly to Amazon as a retailer. It is basically a "Brand-as-Supplier" relationship in which Amazon buys products from you, sells them, and owns all the communication with the consumers to complete the sale. 

Whereas in a 3P relationship with Amazon, your brand directly sells the products to the customers using the Amazon marketplace. You are responsible for everything including listing products, shipping to fulfilling orders to offer excellent customer service.

Can A Seller Use Both 1P and 3P Selling Models?

Yes! sellers have the option to sell some products on Amazon and some products to Amazon. Many sellers on Amazon prefer a hybrid approach, where they benefit from both 1P and 3P features. Products that don't perform well in a 1P setup can do better under 3P. It is also an excellent way to test new products.
If you’re in search of an Amazon success partner, you have come to the right place. SwiftStart (https://swiftstart.com/) offers a team of experts behind each of your products, maximizing your success. Get in touch for a free one-to-one consultation.

If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way.

The ASP is simply defined as "the total revenue divided by number sold." It can help improve overall profit margins and make sure that every sale brings in more money than before!

The balance between decreasing costs and increasing revenue can be tricky, but luckily there are ways for brands to make it work. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products.

Hard to believe? Let’s look at the 5 proven strategies below:

You can use these strategies to maximize your profit margins. Let's begin with the first one.

1. Launch Premium Versions

Launching a premium product is an excellent way for established brands to expand their customer base in the niche market and make more money. These high-end versions of top-selling items are typically sold at higher prices than regular ones.

It also complements your current inventory while also attracting new buyers who want something different from what you offer now.

A brand’s success is dependent upon having a strong value proposition that appeals so much to customers. And that’s the reason customers are ready to spend a lot more than what they would on other brands’ products.

Undoubtedly, when a company has an amazing value proposition, they are more likely to succeed in the long run. 

Toothbrush heads are an excellent example of a product with premium features. Some brands have found creative ways to charge more for their products, such as by creating different varieties of colors. They create value propositions by introducing toothbrushes that can be tailored towards buyers’ personal tastes.

2. Sell Larger Pack Sizes

If you're not ready for the Premium Route just yet, consider implementing larger pack sizes in your existing range.

Why stop your customers at a single box when you can have them in bulk? When selling consumer goods, it's all about packaging. Make sure your top-selling products get larger packs of inventory so that customers can buy in bulk and more units can be sold.

For example, if your top-selling product is a 200ml shampoo bottle, you could introduce a 400ml shampoo bottle or even a bigger quantity. 

Introducing larger pack sizes can help you make more money. The average price of your portfolio goes up while variable costs go down, thanks to economies of scale!

There's a reason why Amazon has such large pack sizes on their product catalog. It’s because people are shopping for everything!

3. Create Value Bundles

To increase your average selling price on Amazon, you can create value bundles. Your created bundle conflates two or more items that are sold at a discounted rate and otherwise sold separately at higher prices.

It will help customers purchase multiple products in one go instead of just buying each item individually which increases their total spending as well!

Value bundles are a great way to upsell new and existing customers on your site. You can sell complementary or refillable products to upsell new customers. With this strategy, you can provide more value in one purchase.

The business world is becoming more competitive day by day. As a result, brands need to differentiate themselves not only with what they produce but also how it's sold and where customers can find them easily.

This means using different strategies in order for businesses' offerings to stand out from those around them!

To be successful, premium bundles need a strong value proposition that customers will appreciate. They should anticipate what they're needed and serve them right away with no fuss.

4. Play With Your Portfolio Mix

There are several ways to increase your brand’s ASP on Amazon, and to your surprise it can be done without launching a new product, creating bundles, or offering larger pack sizes.  Luckily, you can increase your brand’s Amazon ASP by making some changes to your current portfolio mix.

It’s a simple process that begins by identifying products with above-average selling prices in the portfolio. Then, marketing and sales efforts will be focused on these high ticket items that can bring additional revenue for a company.

5. Remove Listings of Low ASP Items

Remove products from the Amazon marketplace. Yes! You’ve read correctly. Although this might seem like a loss at first glance, there are some seriously good benefits to removing your product. It is suitable in the situation if you have listings of low ASP items.

Amazon has become the everything shop, but you don’t have to take it literally because you never want to sell at a loss.

Amazon's flywheel concept is rooted in providing customers with a wide selection of products, which ultimately drives growth and reduces costs.

It’s always a worry when Amazon removes permanently unprofitable items from their portfolio. The company's systems will initially request funds to keep them active, but if these products continue losing money then they'll eventually get taken away and deleted forever!

So you should consider de-listing products under £10 if they don’t return you a healthy profit margin and aren't key to attracting new or existing customers.

If you don’t want to delete your listings, you can also include a bundle option for customers that would add value to their purchases.

Wrapping Up

The journey of growing your ASP can be difficult, but it gets easier with time. I hope the tips above have helped you find some good advice on how to get started!

The average selling price may be the easiest and most effective way for you to increase your margins on Amazon, but that's not all there is. There are many ways you can increase your profit margins which we will discuss in our upcoming blog posts.

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!

Shipping Costs in eCommerce 

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 

Packaging Costs in eCommerce 

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.

Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.

Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.

Advertising Costs 

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!

Final Thoughts: The Ultimate Solution To Rising Costs 

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 

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