SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay!

The change in how people buy things means that fulfillment costs should be now considered as one of the most important factors. This is where you need skilled employees who can work quickly with high volumes of orders coming through on a daily basis; if not handled correctly can lead to customer dissatisfaction. 

Post-COVID retail looks a lot different than it did before the pandemic. A core shift in consumer behavior has caused many people to prefer eCommerce over traditional shopping. This has led brands to feel the true costs of fulfillment that hit their finances hardest. 

With these changes coming into play globally across all industries I'm sure we'll be seeing more alterations within your organization's business model so make sure you stay up on trends!

Shipping Costs in eCommerce 

Shipping has always been a significant cost for businesses, but with the advancement in e-commerce it's becoming more of serious concern. Today most customers want their product as soon as possible, they're not going to wait around! Previously, products could be loaded onto pallets for shipment and sent to stores. But now they first need to undergo some processing as all items require to go through an interaction called "fulfillment". It’s a process where teams of employees process orders, pack them and then ship them directly to the customer’s location. 

Brands that choose to fulfill their orders through DTC will have a more costly option. With DTC, brands must ship hundreds of products separately instead of sending them all in one bulk shipment which can lead to higher shipping costs. 

Apart from shipping costs, sellers have to face other costs as well. For instance, Amazon's strict guidelines associated with receiving inventory can be problematic if a seller chooses to go for FBA. There are various other costs linked to FBA, such as prep fees, returns, repackaging, and more. With a surge in sales and higher revenues, sellers have to face higher shipping costs as well which was comparatively less in conventional brick-and-mortar selling. 

Packaging Costs in eCommerce 

The first difference between e-commerce and brick & mortar retail is the need for more durable packaging. Products also have to be individually wrapped or packed into boxes so that they can ship them out. It means there's an additional cost of materials plus labor involved in packing up these orders. 

Brick and mortar stores have a standard process that involves the product going from the manufacturer, through the packing line then being shipped out to a store where customers can come and buy individual units. There can be up to five touchpoints in this chain for some products but most products only require four or fewer steps before they're reached to customers!

The complexity of e-commerce packaging needs to be considered when designing a product for the web. This is because on average 25 different people will touch your package during its journey from manufacture through fulfillment. So it has multiple chances of being damaged along this process. Therefore, to make the packaging more durable and safe, eCommerce sellers have to face extra costs which is not a problem in a typical brick-and-mortar store.

Brand Protection

The lack of regulations for online sellers means that they can break any rule without fear. Brands have very little chance at protecting their products if the seller has no intention of following guidelines or policies established by parent companies, which is a common practice in today's marketplace. That is one of the reasons why people only trust marketplaces like Amazon, eBay, etc. because they have strict policies when it comes to selling products.

MAP compliance issues used to only affect brands through the erosion of brick-and-mortar relationships, but now it's an even bigger problem for them. Retailers might get undercut by online sellers who buy at lower prices and sell even more cheaply. As a result, customers will never go back again which is why retailers want this law changed! Therefore, the brand's protection is imperative to ensure that a company does not shrink its gross margin until some sort of strategy has been put in place.

Additional Expenses Associated With eCommerce Selling

With the growth of e-commerce, many brands have turned to marketplaces like Amazon. The benefits are great — access millions and you can cut out costly brick-and-mortar expenses! But there's always a cost involved when doing business on these sites. It includes fees for services such as storage or commission rates; it all adds up quickly in terms of increased costs. Also, there are costs associated with logistics providers who handle everything from shipping products straightaway into consumers’ hands.

The cost of storage can end up being one of the most costly expenses for brands. Amazon charges according to size, so larger products have higher rates than smaller ones do.  So it means, large items like furniture will be more expensive than small ones. And same goes for fragile goods like wine bottles - which are usually stored in temperature-controlled environments at around 55 degrees Fahrenheit (13 Celsius).

The more inventory a brand sends to Amazon, the greater chance they have of running into problems with tracking and resolving discrepancies; all of which lead to additional costs.

Advertising Costs 

As the cost of advertising continues to rise, it's more important than ever for brands and their agencies to not only have experience with digital media but also know how best to utilize these platforms. From Google Ads to Amazon Advertising and social media sponsor posts - each has its own set of advantages depending upon what target audience one desires. There is no single solution that will work across all markets!

The steep learning curve for in-house advertising can be difficult, especially if teams are trying to learn on the go. It takes time and money just getting familiar with new platforms so that your ads perform well which otherwise could lose customers fast!

Final Thoughts: The Ultimate Solution To Rising Costs 

Take the example of the banana. This small fruit grows only in certain climates, but can be found at almost every grocery store across America for low prices. Ever wondered why? It’s because of economies of scale! One region specializes in growing them while another produces something else; it's all about balancing what to produce so that you always have enough of everything to sell. 

In some cases, brands aren't best-suited to take on the cost of online business. Instead, these costs can be more efficiently outsourced by partnering with a retail partner that solely focuses on eCommerce and fulfillment services. 


As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.  

The best way I've found how scale-up processes within any company was by looking at what worked well with the initial launch but also keeping track of any problems along this journey so we could avoid them in the next round. 

The secret to success with amazon retail is in synchronizing your entire business. From fulfillment centers, advertising campaigns and even customer service representatives must all work together seamlessly for you to see results on the sales floor or online shopping experience! 


When it comes to Amazon's retail strategy, the more products you sell on their site and through third-party sellers the better. That's why each part of your company needs to work together as one unit for efficiency in managing hundreds or thousands upon millions worth of inventory without losing sight that customers still deserve great customer service too! 

People love Amazon because of the convenience it offers. Quick two-day shipping and easy returns, and so on! FBA is a great option for those who want their products sold on Amazon. The system allows inventory to be injected into the fulfillment centers. Then they handle all of its processing from there, but it isn’t free - storage fees apply per item stored which can add up fast if you have many different items in stock! 

The most effective way to get the most out of Amazon FBA is by only storing inventory enough to fill up demand. By using a forecasting tool that lets you know exactly how much inventory is needed to keep up with demand, you can rest easy knowing that you're utilizing your FBA account effectively and getting the best results possible without wasting money on unnecessary fees. 

It is important for businesses to determine whether or not their supply chain will be suitable for the daily operations required by the business. More specifically, you have to determine if your supply chain can handle any special requests from clients such as requiring food-grade packaging or cold storage facilities. Your business needs do not always equally align with the local suppliers' offering. Businesses should also consider other factors such as tariffs imposed on certain goods and products/services provided by local suppliers in order to ensure that they offer a stable, reliable, and consistent service no matter how much potential growth there may be in the future. 

Lastly, brands need to have a supply chain team in place that can dedicate an appropriate amount of focus towards Amazon-focused fulfillment. This becomes especially important as sales volume increases. If logistics aren’t worked out ahead of time, it will be very difficult to keep up with any sort of growth.   

To summarize, if you want your brand to have a fighting chance at success on Amazon then it’s time for the logistics department. Having an expert team dedicated just towards fulfilling orders through this marketplace will help vendors cut down their waiting periods. Also, it will allow them to scale up much faster that they won’t be able without such expertise in place from day one! 


The Amazon supply chain has been proven to be more intricate than a brick and mortar store, which means that the packaged products experience greater wear on their boxes. In order for these items not only look good but also last longer before they need replacing or fixing in some way. There are many touchpoints along this process where things can go wrong depending upon how much you use them! 

In a brick-and-mortar supply chain, packaged products experience less wear thanon Amazon because of the lack of touchpoints. 

In an age where people are becoming increasingly environmentally conscious, it is important that we reduce our footprint as much possible. Packaging plays a big role in this process and one way to do so would be by making sure they're not too large or heavy for shipping purposes - which can cause problems when returns happen more often than expected!  

With up to 25 touchpoints in the Amazon supply chain, there's more than just efficiency at play. The increased complexity leads not only Big Technology but also other companies like IKEA who are looking for ways they can cut down on packaging waste. All while still providing customers with high quality products that meet their needs well and shipped quickly too! 

Whether you're just starting out or are looking to expand your business, thoughtful e-commerce packaging will help get the job done. From durability and efficiency considerations that go into every detail of a product's box design - including branded boxes for marketing purposes — these elements should not be overlooked when developing an online presence! 


The Amazon brand protection plan will be a long-term strategy that needs to take into account your distribution channels. Not much is going to change overnight, but if you have an understanding of these and how they can benefit from growth then it'll make for great progress later on! 

When it comes to combating the sale of fake products, there are a few different things that you can do. One option is leveraging Brand Registry (learn more about how our team helps) and identifying rule-breaking sellers within your distribution channel. This will help ensure those who break policies don't get away with selling counterfeit goods as well!  

But ultimately what'll make sure sustainable progress for brands like yours? Mapping out all their relevant channels so they know which ones offer legitmately sources. Then refining listings by strategically favouring certain types or groups. 


Marketplace health is a broad term that refers to all of the nuances involved in maintaining an Amazon catalog, from setting up product listings and keeping them updated with timely information about new releases or sales. 

You've already done most of the work in preparation for listing your products on Amazon! Now it's time to make sure they are seen. During Retail Readiness phase, you set up high-quality photos with thorough product descriptions and inserted features that will help sell them easily - maybe even adding video or A+ content if desired. 

When a listing is set up properly, it should stay that way. But the reality of online selling isn't quite so simple. There are many ways for things to go wrong with your store and sales page. 

Problems in your Amazon business can be a big headache. If listings get suspended or the wrong content gets posted, it could stop sales and make customers angry with you. It could happen specially if they were looking for something specific and they didn’t get exactly what they wanted. You can expect to have issues with duplicate listings, off-brand images and incorrect content as your Amazon business grows. These problems are only going to increase when expanding on this platform so be prepared by making sure you educate yourself with the Amazon policies and avoid them happening as much as you can. 

Having the right team in place is crucial for scalable marketplace issues. Brands that do sizable business on Amazon need a dedicated purpose, and it comes down to having their staff identify any problems as they pop up. And so these issues can be remedied immediately without hampering customer service or sales performance! 


To ensure sustainable growth on Amazon, you need scalable strategies and processes. If everything works together in a way that can be efficient as your sales volume increases then it's possible for an e-commerce business owner to have more success. And as a result their marketing campaigns will be successful in attracting new shoppers who want what they offer!  

There are several ways to engage these potential customers by making sure every listing stands out; focusing content improvement allows brands create lasting impressions which translate into increased revenue opportunities. To learn more about that, keep following our blog. 

Gone are the days when customers were instantly impressed by the outlook of products and impulsively decide to buy products without having to investigate thoroughly about their features and benefits. Instead, they go through several online platforms to confirm if they can really get from the products what they are looking for. And thus, their buying behavior has led marketers, especially who are selling on Amazon, to curate the marketing strategies that can help them build brand awareness through Amazon advertising.

Now advertising on Amazon is not just restricted to achieving direct response goals. Rather, it requires to be focusing on the brand-building potential that can eventually lead to having increased sales.

But how can you increase brand awareness to be successful on Amazon? In this blog post, you will look at some extremely effective ways that can help you increase brand awareness through Amazon advertising.

Amazon DSP Advertisers - A key To Increase Awareness and Consideration Using Amazon Advertising

If you want to reach more people who visit Amazon, then using their own proprietary DSP is an excellent way for your marketing campaign. The platform offers detailed segmentation and targeting options so that marketers can target customers based on what they've purchased before. And it’s done all while delivering high-quality advertising at relevant moments throughout each user session!

The way to be successful in marketing is by utilizing the power of a DSP. The Amazon Demand-Side Platform allows you not only to target display inventory both on and off Amazon but also provides tools that can help with campaign optimization so your campaigns will have better chances at being profitable!

We studied some Amazon DSP advertisers and the results showed that they increased their expenditure on campaigns from 26% to 6% in a year. And these campaigns were mainly targeting building awareness and consideration.

When you invest in a brand awareness campaign, not only do people know about your company but they also start to see the value and reliability that comes with investing their money into something worthwhile. Thus, investing in a well-executed brand awareness campaign can have the effect of driving more customers to purchase your product or service.

Similarly, there’s also a significant increase in the total DSP purchases which are associated with brand advertising that undertakes new-to-brand metrics. Moreover, these metrics help identify customers that have not purchased in the last twelve months from a brand on Amazon.

Investing in Amazon advertising

It's no secret that investing in campaigns to build brand awareness can lead to more sales. This is because people are purchasing from brands they know, rather than picking one out at random and having never heard of them before!

It is no secret that in this era, people are likely to be more skeptical of new businesses they come across online. One way around having an uphill battle trying to get people interested is through investing time into building your brand awareness. And it must be done before even launching any campaigns aimed at attracting customers and standing out amongst your competitors!

With Dynamic Ecommerce Ads, advertisers can create purchase-focused campaigns that focus on building the brand. However, it can be effectively done with static banners and lifestyle images for a more immersive experience. That is extremely important for marketers who want their messages heard loud and clear about what they deliver to the customers.

If we look beyond Amazon DSP, Amazon's Sponsored Brands program is also very successful and therefore advertisers are finding innovative ways to reach their audiences through this new platform.

Amazon Sponsored Brands Program

With the new metrics, you can now track your campaign's success by looking at different KPIs. The Amazon Sponsored Brand ad format will give advertisers a better understanding of how they are doing in terms of impressions and clicks on their product pages - as well as other placements.

According to a study, advertisers' share grew from 58% to 60% in the last quarter. This is an encouraging sign for new brands looking into Sponsored Brand advertising.

The information uncovered in this study gives insight into how new-to-brand share moved during the core weeks of the winter holiday shopping season. It seems that consumers were more likely to buy from a company they had never heard of before or seen commercials for. It means there's a potential worth exploring these avenues further with your marketing strategy!

This is why it seems that buyers are more willing to purchase products from brands they haven’t bought anything recently or in at least a year during the holidays.

The holiday shopping season is one of the most important times for retailers, and it's crucial that they know how much profit to generate during a season. 

The days when people would simply wander into your store and buy something are long gone! You need a proper plan if you want any chance at success, so be sure to think about what products or services will sell best. And design an advertising campaign based on your goals.

Brands looking to reach new customers should pay extra close attention and adjust bids to make sure that ads are reaching the competitive top-of-page placements.

Wrapping Up: 

The last few years have seen a major evolution in the way advertising is being used on Amazon. Those that are able to take advantage of the brand-building potentials offered by both Amazon search and display formats will be able to maximize their output from advertising on this platform. Marketers who don't do so have a harder time competing moving forward, as those with more budget or skilled teams should already know about these benefits!

Influencer marketing is a new and popular way for companies to market their products. The use of this kind of marketing has grown in recent years, with both brick-and-mortar brands as well as eCommerce stores.

Influencer marketing has gained so much popularity as it’s an engaging way for companies to reach their target audiences. This type of marketing utilizes the relationships that influencers have built up through social media channels such as Instagram or Twitter, in order to advertise products without paying any ad dollars!

Influencers are everywhere! From beauty tutorials to food posts, there's an influencer for everything. However, you may be surprised by the types of content they promote - even things like fashion or sports have their own specific categories

You can come across many influencers within this vast world of social media where people get inspiration from one another through these channels. It goes without saying that every product category has some relevant personalities who can help drive sales if advertised correctly. 

So it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.


At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

Baby Category Influencer Marketing Strategy

The best baby influencers are mommy bloggers who have good personalities and can talk about what it's really like to be a parent. For dads, certain products will work better than others depending on the product you're looking for - but both genders should generally stick with blogs that cover topics related to their area of expertise: childcare!

But we recommend going with someone that has an audience of moms specifically since they will have a better understanding of what other mothers are looking for.

To make sure their posts stand out in the feeds, companies need to ask these influencers for content with high-quality engagement levels. This is an indication that these types of content will be engaging for followers and help increase reach as well!

Toys & Games Category Influencer Marketing Strategy

As we already discussed not all social media influencers will work for every product. Influencer demographics vary depending on the buyer persona, so it's important to research which type of influencer would be most appropriate before hiring them as an advertisement conduit!

The Toys & Games category has some specific guidelines when searching out potential influencers. Think about who might buy your particular toy or game (is this something intended more towards children/toddlers?) And then consider whether they’d make sense promoting products within said categories given their age groupings: millennials vs moms.

Influencer Marketing Strategy for Grocery Category

When you are looking for food influencers, it's important to consider those capable of curating quality content within this product category. Also, look for what type of groceries or foods they specialize in and check if it aligns with what your company is marketing. 

It will help ensure that they cover only one area in which they are interested and can offer more insight into local cuisine than just generic statements about food and grocery items.

Grocery items can vary greatly by a culture so make sure to find someone who understands your specific needs before hiring them!

For example, if your product caters more to the western diet then search out western influencers who will be able to convince people with western eating preferences so they are more prone to buy what they promote!

Influencer Marketing Strategy for Pet Supplies Category 

To make sure your pet content is getting seen by as many people as possible, we recommend hiring social media influencers with accounts designed specifically for pets. More importantly, look for influencers having profiles with engaging content that reflect if the content is curated and posted by pets themselves.

Also, if you’re interested to market the products for a particular pet, let’s say dogs; find the influencer experienced in creating content for dogs. The more relevant you are, the more likely you are to have an effective strategy.

Influencer Marketing Strategy for Sporting Goods Category 

Hiring an influencer for the sporting goods category is not an easy task. It’s because fitness is a comprehensive field and it’s probably not the same across the board. Different people have different views when it comes to fitness. 

Look for the type of athletic content they have on their profile and check if it matches your products. Most of the time, influencers deal in particular sports and products and so their followers also fall in the same category. Hiring such an influencer will not be helpful to market your products.

If your sporting goods are about weightlifters, you must find influencers that are personal trainers and experts in muscle building.

Influencer Marketing Strategy for Home & Kitchen Category

When hiring influencers to promote your product, we recommend targeting those who focus on home aesthetics and/or talk about how you can make their houses look better. It’s important that when hiring an influencer for the home category you select one with experience in aesthetics-related content because this type of post resonates better on social media platforms.

The key thing here is that not only do they have a large number of followers but also these followers trust their judgment. And for that, they are willing to share sensitive information regarding their personal projects.

Another tip is to look for those influencers who already share content related to the products you are trying to market. This will not seem fake or grasping because it’s in line with what they do on social media channels like Instagram and Facebook. Also, they publish posts about their daily lives and love to share products that are relevant to their followers.
The benefits here include increased brand awareness due to spreading word-of-mouth advertising through genuine channels; engaging demographics so fans feel connected and assume that advertisement isn’t just for strangers but rather for family members & friends!

Influencer Marketing Strategy for Health & Personal Care Category 

To find the right influencers for your product, you first need to determine what type of position they will be in regards to. There is a lot that can go into positioning and marketing strategies such as targeting certain demographics or regions which may have different needs than other areas do. So this should always be taken into consideration when choosing who we wish to promote our goods/services!

If you're marketing a product that's more health-oriented, it makes sense to target people who publish content about their health on a regular basis and encourage a healthy lifestyle through their content.

This is an important point to consider when marketing your product. The followers of a particular influencer on social media platforms like Instagram, Twitter, etc. may be more interested in what you're selling than those who follow another personality specialized in another niche.

Wrapping Up: Crafting An Influencer Marketing Strategy by Product Category 

Influencer marketing is a fantastic way to connect with audiences on an authentic level. When you find the right influencers, they can help your product stand out and be successful in its niche market because of its followers' demographics! 

When finding a new influencer, it’s not just experience that matters most - there's also creativity, something only an individual can provide with their content! 

This blog post has helped you learn why you need to find a different influencer for a particular product category. Moreover, you have come to know what things need to consider while you look for an influencer to market your product. This way, you will be able to craft an influencer marketing strategy that drives results.

Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line. 

But what does Inclusive Shopping Experience mean, exactly? And more importantly, how can you go about implementing it on your own Amazon store? 

In this blog post, we'll share some useful tips on how you can get started. Keep reading to learn more! But let’s begin with why there’s a need at first place to create an inclusive shopping experience on Amazon.

Why Create An Inclusive Shopping Experience

As an online retailer, Amazon is a prime destination for shoppers looking for a wide selection of products at great prices. However, as any Amazon shopper knows, the experience can be a little overwhelming, especially if you're looking for something specific or need help finding the right product.

That's why it's important to create an inclusive shopping experience on Amazon that makes it easy for your customers to find what they're looking for and makes them feel confident in their purchase decision. 

How to Create an Inclusive Shopping Experience

Here are some tips that can help you create an inclusive shopping experience on Amazon that are sure to provide lucrative outcomes for your business.

Understand Your Target Audience: 

The more we know about our audience, the better equipped we become to create content that speaks directly with them. The Swiftstart team works closely with brands and monitors trends to get an accurate idea of what people are looking for.

It’s important to look deeper into what interests your shoppers. The more nuanced and granular in focus is what helps us reach out to audience members on their level!

Embrace Diversity:

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We know that the people who shop don’t all look alike. That's why we represent a variety of body types, ages, and genders in our advertising campaigns so everyone can see themselves reflected on these pages or screens!

In order to do this well though, there are some considerations one must make before shooting photos: 

Does everything match up nicely? 

Are any items shown bulging while others appear flat against their subject? Do they both happen at once? 

How many outfits should be included per image?

Is it easier if you try different locations?

We love the idea of showing images on our site that represent people from all over. This ensures content is culturally diverse and relevant for different audiences, which in turn will make them more interested when shopping with you!

Be Careful About the Choice of Words:

We were disappointed to see that one of our customers was offended by a listing. We wanted you to know how seriously we always take customer feedback. So as soon after reading their review about this incident with the language being inappropriate for women-specific products, the copywriting team took action and fixed it up promptly. They made sure they fixed it before any other consumers got wind or even read through what had been changed!

We've learned from experience not only does every word count when writing posts online but also makes sure each sentence conveys exactly where information comes into play: whether there are headers tags <h1>, italics.

Share Your Brand Story:

The voices of Color should be celebrated in the stories we tell about our society. This includes Black, Indigenous, and people from all other marginalized communities who have made such an impact on this world. They deserve to be known and the business can benefit from telling their story in more than just text.

Listing images with logos or A+ content about the business's founding could influence consumers to buy what you're selling!

The LGBTQIA community is also essential for shaping culture as it evolves, so give them honor with their own story prop or image at least once per listing post if not more. These individuals are often left out when many brands only feature white people engaging audiences.

Work With Team Members from Different Backgrounds:

I'm fortunate to work with a team of creatives from many backgrounds who bring their unique perspectives and experiences every day. This variety not only helps us stay on top in terms to avoid insensitive missteps but more importantly allows for new insights into how we can be inclusive towards others within our industry or community as well!

Be Authentic:

The key to creating inclusive content isn’t a checklist or formula, but rather comes from the heart. It begins with honesty and integrity in everything we do as brands - which includes our words too!

Inclusive brands are the difference between a good company and a great one. They create content that reflects their values, practices what they preach - creating inclusive environments for all people no matter how old or young you may be!

Build a Community for Your Customers:

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The research shows that people are more likely to buy from brands they know and trust, but if you want customers' honest feedback then it's best not just go with any random person on the street. 

In fact, according to 45% of shoppers, they will prefer to read reviews before making their purchase decision because there is so much information available online about products nowadays!

Shoppers are researching products before they buy. With 82% of consumers researching products online, this means that you have the perfect opportunity to educate them and move them along their journey with a community designed for this very purpose!

One way that Amazon builds its customer community is by proactively asking recent customers to rate and review their experience.

Think of New Ways to Evolve

Amazon has always been at the forefront of innovation and they continue to show this through their dedication in trying out new things like product reordering or returning damaged goods. You can't expect your competitors who are more traditional retailers with rigid processes that lack creativity will match what you're doing if it's different so keep innovating!

Amazon continues to succeed because it's willing to see what works and how consumers react. They're not just trying one thing at once; they explore new ways of doing business while still keeping their focus on customer service excellence.

Being the leading organization, Amazon is always looking for new ways to keep the audience engaged. Centralizing where customers track their orders or manage returns goes a long way to helping Amazon become the company that’s constantly thinking up new ways for users of its services.

Whether it's through Prime membership and access to TV shows or movie screenings, Amazon is constantly looking for ways that will keep the customers engaged with them.

A big part of being successful in any industry is consistency, you need to be committed to what you’re doing and seek new ways to evolve.

Wrapping Up: Creating an Inclusive Shopping Experience

The best shopping experience is where brands can create an inclusive, welcoming environment for their customers. We’ve laid out the groundwork today on how to do just that in order to make your brand feel more like home and less like a stranger. 

Basically, creating an inclusive shopping experience is more than just having products for all different types of people. It’s about understanding your target audience, embracing diversity in the workplace, using words that are appropriate to customers, telling your brand story, building a community around it so customers feel like they belong there too.

If you want help with this or any other aspect of your marketing strategy, contact Swiftstart. Our team has experience working with companies across all industries that are committed to creating an inclusive shopping experience for everyone who walks through their doors. Let us know what we should cover next!

Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business. 

In this post, we'll outline the top four mistakes on Amazon to avoid for your brand success:

By avoiding these mistakes, you'll be able to maximize your brand's success on Amazon. Let's get started!

1. Focusing Less on Amazon

The number 47 has been cited in hundreds of articles across the internet to herald Amazon’s position as the most popular and a leader among e-commerce sites

This stat was most familiarized by masses who have seen it rise up over time, eventually taking majority share from competitors like Walmart and Target. Ignoring the Amazon marketplace welcomes risk and leads to losing a significant portion of your potential sales. 

The Amazon market is massive and it's getting bigger every day, with shoppers loving to shop on this website instead of any other one out there, even if you don't have an online presence! If customers love using Amazon, why would we want them going somewhere else?

Of course, Amazon is a massive part of the e-commerce industry. Retail has been changing because people love shopping on Amazon and if you’re an entrepreneur or brand then your customers are also avid shoppers there too

Ignoring one platform where they spend most of their time will make them go elsewhere. Recognizing the power of Amazon, brands should create a channel strategy that relies on this major player in e-commerce.

2. Not Choosing the Right Workforce

Handing off the care and maintenance of your brand to a single Amazon person won't work anymore. It's time for you to start thinking about how best to make use of their services or else risk being left behind in this ever-changing market!

The challenge of maintaining a successful business on Amazon is quite a challenge. There are so many aspects that require constant attention including customer service, catalog maintenance,  content creation for your product pages, or marketing campaigns focused around promoting it through social media outlets like Facebook ads! 

And not just that, each part of the entire supply chain requires expertise and perfection to achieve success on Amazon. Such goals can only be achieved with the right teams in place.

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In the age of e-commerce, Amazon has taken over as a major player in retail. With its ever-increasing focus on discovery and branding techniques for customers to be able to find what they need quickly, it’s now more important than ever for brands to keep up with the standards so their integrity isn't compromised.

Today, brands must be present on Amazon if they want to stay relevant and maintain brand integrity. After years of being considered just a "back burner" sales channel, Amazon is now one of the most popular websites. It's an essential tool for any business looking to reach its target market and stay up-to-date with trends in business!

3. Focusing on the Wrong Products

It's important for brands to focus on what products will work well in the marketplace. Not every product should be added, as there are strict policies about adding items that don't match up with these guidelines and goals set out by amazon themselves.

It is okay though to add anything else if you believe it'll sell - just make sure it's something that makes sense given all aspects including price point/quality points, etc.

Here are the key things you must look at before you decide to invest in a product to launch on Amazon.

4. Bidding on All the Keywords

Keyword advertising on Amazon is a balancing act that can be done in an infinite number of ways. It's easy to get caught up with the competitive mindset and bid on too many keywords, but this will only waste your time when there are better opportunities out there for you!

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What's worse than keywords that don't work? Keywords that are actually bad for your products. Sometimes, the keywords you think will be good may not end up being anything like what people are intending! It can take some trial and error before finding a keyword campaign strategy that works best with your business model. 

When it comes to SEO, sometimes the hardest part about your job isn't in figuring out what works but rather blocking out all of those things that don’t. A very common mistake you might commit is attracting good traffic on one keyword without removing any intentional visitors who are searching for something else altogether. 

Wrap Up: 4 Mistakes to Avoid on Amazon

To avoid these four mistakes, you as a brand need to gain a full understanding of your distribution network and take necessary steps in order to protect the integrity or reputation of your brand on Amazon. 

Even though you don’t wish to market your products on Amazon, someone else will do that. And that’s because there is a lot of room for another party to sell your products in this market. 

Undoubtedly, the third-party marketplace is a great way for brands to reach new customers and increase their visibility.

So in any case, these mistakes must be avoided. And if you’re looking for someone to help you out in developing a successful Amazon strategy for you, speak to one of our experts at Swiftstart.

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