The Importance of Amazon Brand Registry, Its Role, And How To Use It

Brands are facing a number of issues when selling on Amazon, including and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems - Amazon Brand Registry.

What is Amazon Brand Registry?

The Amazon Brand Registry allows you to register your brand on the website with a few simple steps. Once registered, it will help protect both intellectual property and product content from being used without permission by other sellers on Amazon.

Brand Registry is the go-to place for all things related to your brand. Whether you need help reporting an intellectual property infringement, have a policy violation, or a listing issue that needs addressing - Brand Registry has got your back!

Brand Registry offers a variety of services to help make brands successful, including additional marketing programs such as A+ Content, and Amazon Storefronts.

What are Amazon Brand Registry Roles?

If you want to maintain the trust of your customers, it's important that they know who is behind their product. With a lack of control over listings without being part of the Amazon Brand Registry; unauthorized sellers can come into unregistered brand pages and change content with little accountability or consequences for doing so!

To change a listing on Amazon, you need to have an authorized account. This can include your employees or other users with the appropriate permissions to operate the account and make required changes.

Following are the three types of Amazon Brand Registry roles, which are classified for their different level of permissions. 

• Administrator: An authority that can assign roles to other user accounts.   
• Rights Owner: A person with the rights owner who can report violations.
• Registered Agent: 3rd party authorized by the rights owner with the authority to report violations.  

How to Assign Brand Registry Roles

Here are the steps you need to follow to assign roles for Amazon Brand Registry:
Step 1: Go to the Amazon Brand Registry platform where you will find four buttons at the top. Click on most right button “Support”.

Step 2: Then in a dropdown menu, click on “Update your brand profile” and choose the option “Update role or add a new user to account”.

Step 3: Finally, fill in the on-screen form and enter the seller’s email in order to assign them the role you want.