What is Social Media Marketing?
Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age. This form of marketing can be done cheaply and easily with little time investment required from you as the company owner or manager! As so many people use these platforms and rely on their feeds for information updates, you can't afford to ignore them!
Social media marketing can be combined with other forms of advertising in order to produce extraordinary results. It is important for online as well as brick and mortar businesses.
One great example of a successful social media marketing campaign is Häagen-Dazs that was able to quickly gain momentum for their ice cream in Great Britain with the help of social media channels. The strategy was to partner with influencers on TikTok videos about secret sofas – which were promoted during episodes from “The Secret Sofa.” And with this campaign, Häagen-Dazs almost doubled the total number of sales on Amazon during the COVID-19 pandemic.
Two Main Types of Social Media Marketing
Organic and paid social media marketing are the two main types of social media marketing. Let's dig deeper into both types.
Organic Social Media Marketing
Social media marketing can be a challenge but it doesn’t have to break the bank. That’s why content should be created organically, not bought or paid for with an ad budget!
Organic social networking is all about building connections and engaging with your audience. This includes posting, commenting or replying to messages to interact with your followers.
Brand awareness will grow organically over time in response to engagement so investing now into relationships might pay off later in the future for gaining customer trust.
Paid Social Media Marketing
Paid social media marketing is an effective way to reach your consumer through paid efforts on the internet. These can include influencers, advertisements and sponsorships with brands or other organizations that have expertise in a specific field.
It includes creating content specifically targeted towards the target audience’s interests and putting paid ads on them so they will be seen when viewers scroll through their feeds. The major purpose of paid advertising is to drive traffic and hence generate more sales.
How Social Media Marketing Helps Driving Traffic to Amazon
With the rise in popularity of social media, marketers have been looking for new ways to reach their customers. Social Media Marketing can seem like a daunting task but there are some simple tips that will help you get started!
The first and the most practical tip is to hire an agency that is experienced in social media marketing especially to drive amazon sales.
When it comes to branding, the more you engage with your audience, the more you stand out from other brands. And for that, use social platforms such as Instagram or Facebook for content creation that shows what makes your brand unique from competitors. The tone of your posts should reflect information about your brand that can engage potential buyers. Make sure there's an engaging message behind every post.
If your goal is to sell products or services online then it would be best for you to create enticing content that includes a call to action. It must be done to call out specific features and how-to information to attract more traffic via social media platforms such as Facebook or Instagram!
Not every post should have CTAs because this risks making users feel overwhelmed which can result in losing them if they aren't interested anymore. However, by balancing organic engagement with these strategically placed CTAs, companies can achieve their goals while maintaining relationships deep enough so customers don't forget about what made them come back in the first place.
Social media marketing can help brands grow their Amazon sales by reaching shoppers off of the site and directing them back to purchase. Plus, if someone has interacted with your brand on social media before, they are more likely to not just buy from you but also share products for others who may want it as well.
Thanks to the Amazon Attribution Program, you can even attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through your social media, and you’ve placed a trackable link created via the Amazon Attribution Program, you’ll gain insights such as clicks, Amazon listing views, and purchases. Amazon attribution is a necessary tool to the effectiveness of your social media efforts.
With the Amazon Attribution Program, you can attribute on-Amazon sales to off-Amazon promotions. If a consumer finds your products through their social media and clicks into one of those links created by Amazon Attribution Program then you'll get insights such as how many times that specific post was viewed or clicked upon. This is an essential tool when it comes to measuring how well the strategy worked because not only does this give information about buyer traffic but also tracks which ones resonated most positively among customers.
A perfect example of ‘How Social Media Marketing Helps Driving Traffic to Amazon’ is by offering product giveaways. You can offer giveaways to your followers manually through different social media channels.
Our partners have promoted their Amazon listings with the help of product giveaways using their social media channels and are amazed by the excellent results they have received from the campaign.