Amazon is a place for daring people who enjoy taking risks. Selling on Amazon is a game of wits. The rules are strict and success is more than just selling. It's like a chess game where you must move your pieces carefully, or else, BOOM! And you are defeated.
Highlights
- Amazon listing optimization refers to the ways through which Amazon ranks the products based on search queries.
- Amazon listing optimization services allow you to profit from other’s hard lessons.
- The A9 algorithm works to present the most relevant products against the customer’s query.
- Just like SEO, keywords play a critical role in Amazon optimization.
- Keyword stuffing in your product title is acceptable on Amazon
- Follow Amazon’s writing principles when writing product descriptions.
- Product bundling in the right way helps you earn Amazon’s trust.
- Price optimization helps products fall in organic searches.
Knowing how you can tick Amazon’s algorithm is the key. You have to master Amazon listing best practices to make sure that your listings are noticed.
We will see some Amazon listing optimization techniques that will help you evaluate your listings. They will also help you establish the best practices early to prevent doubling back in the future.
Purpose of This Blog
This blog will benefit new and experienced sellers alike by providing insight into Amazon listing optimization. It will highlight the significance of adopting different strategies and learning from your mistakes to get more sales. Moreover, you will learn how outsourcing the Amazon listing optimization to a professional will be more beneficial for your business.
What is Amazon Listing Optimization?
Similar to SEO, Amazon has its protocols to list the products in its search engine. Ensuring that these protocols rank your product in organic searches is Amazon listing optimization. Just like Google or any other search engine, Amazon has its algorithm that operates on user intent to present relatable products to query.
Amazon’s A9 Algorithm
Every search engine has an algorithm of some kind. Amazon’s algorithm is called the A9 algorithm majorly operates to present quality products against customer queries.
This algorithm is focused on the user’s intent. Let’s say a customer searches on Amazon with the query “kayak pet” The algorithm will present the kayaks with pet space, or accessories with which you can enjoy kayaking with your pet. So, you see, it distinguished the user intent from the given query and presented the results.
Now, this is how A9 operates. But what about its effect on listing optimization? Well, it determines items that are good matches to customer queries, scores them, and presents them as the most relevant results against the user’s query. It determines past search patterns and adapts to what’s important to customers.
Amazon Listing Optimization Service
Learning some basic Amazon A9 algorithm insights is not enough to master Amazon listing optimization. There are so many things that you need to learn but that too doesn’t guarantee you success. With that being said, what if we give you a way out where you can have successful Amazon listing optimization without any effort?
The answer is Amazon listing optimization service. Though you can optimize the product pages yourself, it comes with great risks. You will learn some painful lessons while learning, so play safe and reach SwiftStart for professional services.
These professionals have already learned all their hard lessons and a few tricks along their journey. So, get benefit from their expertise and take your listing above from your competitors. Believe us, you would do yourself a favor.
Amazon Keyword Research
Just like any other search engine the key to success is keyword research. You need to find the exact keywords that your potential customers use while searching for products. It calls for an Amazon keyword strategy that allows you to find all the keywords and related terms that describe your product.
The research process for these keywords is similar to other search engines. Common tools you can use are SEMrush and BuzzSumo. Moreover, you can do a competitor analysis and keep track of keywords they use in their titles and descriptions.
Another way to find relatable keywords is Amazon autocomplete. You type the major keyword in the search engine and see the suggestions that Amazon gives. It helps you find popular keywords.
Categories of Keywords
There are 2 primary categories of keywords on Amazon.
Primary Keywords: These are the words that are the most important and used in the product title, description, and features of the product.
Backend Keywords: These are the words that you can enter into the backend of Amazon. Customers can’t see them, but your products will still rank for them. You can enter up to 249 terabytes of backend keywords.
Amazon Writing Principle
Once you have done your keyword research, now is the time to use these keywords for optimizing Amazon product listings.
A good thing about Amazon product title, description, and feature writing is you don’t have to worry about keyword stuffing.
Product Title Optimization
For product titles, it is better to stuff as many keywords as possible to improve the visibility. Amazon allows up to 200 characters and sometimes more depending on the niche. The best strategy is to not go overboard and the title accommodates all necessary information and keywords without exceeding the length.
Product Features Optimization
To optimize the product features, you can consider the following points:
- Adopt a benefit-first approach while writing features
- Include the keyword in each feature
- Important features should be on the top
- Include everything that comes in a package
- Include warranties, product size, and dimensions
Product Description Optimization
Including keywords in the product description is a great way to improve your product visibility. A great way to ensure the uniqueness of your product description is competitor analysis based on reviews.
What you will do is skim through your competitor's reviews and learn about customers’ complaints. Try to address those complaints in your product description. Include how your product will fill the gap and it automatically provides you an upper hand over your competitors.
Ensuring optimized product descriptions doesn’t mean you need large text blocks. Keeping descriptions to the point while including all necessary keywords is the key. You can easily do it with the help of an AI summarizing tool that will condense the text significantly without compromising the meaning and key points in your product descriptions.
Thus, crux is addressing customer’s pain points, and adding semantic keywords in your product description to optimize it.
Product Bundling
You can experiment with product bundling in a way that you integrate your product with some relatable product. For instance, if you are selling tennis rackets, you can link them with tennis shoes. However, mind that, though bundling is a great practice for your product optimization, it is different than multipacks.
There are a few Amazon guidelines you need to mind about legit bundling:
- The primary item can’t be a video game, book, movie, or DVD.
- The bundle should be in one category.
- You can’t modify the bundle once created.
Careful Price Optimization
Lastly, price is a major factor you need to consider for product listing optimization. You need to figure out the market's competitive price. You can’t advertise your product for less than the MAP or can’t sell any below MRP. So, research is the key to choosing a good selling and listing price.
You can survey the top 10 competitors of your product and see their price range. It will give you an idea of the lowest price that could still give you a little profit. Also, you can set a goal for a price that will generate maximum revenue.
The Last Resort
Are you getting overwhelmed with all the information and steps you need to follow? If so, then SwiftStart is here to help. From SEO and listing optimization to brand protection and customer service, our experts are here to make you stand out from your competitors.
Anyways, after everything we will just say that learning is limitless. There is no way you can master the skill of product listing optimization just by reading. For your better understanding, we have added a video link, where Sumner Hobart explains the practical implementation of various strategies to optimize product listing.
Become A Part of The SwiftStart Community
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Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
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FAQs
What advanced techniques can you use for Amazon listing optimization?
To optimize your product listing, you can focus on:
- Keyword research
- A/B testing
- Enhanced brand content
- Customer reviews
- Listing audits
How does understanding the Amazon A9 algorithm improve listing performance?
- It helps you predict ranking factors.
- Help you identify opportunities for improvement.
- You can avoid penalties.
- Also, you can make data-driven decisions.
What are the key elements of a high-converting Amazon product listing?
Key elements of high-converting Amazon product listing are:
- A clear and compelling title
- High-quality images
- Strong bullet points
- A detailed and informative description
- Competitive Pricing
- Keyword optimization