How To Optimize Amazon Product Detail Page (Benefits & Rules)

How To Optimize Amazon Product Detail Page (Benefits & Rules)

insights |  | 9 min read

A well-organized Amazon Product Detail Page (PDP) gives shoppers the best and most important details about a product, no matter how many sellers sell it or where they buy it from.

Key Highlights

  1. Learn what an Amazon product detail page is and how it differs from other online store pages.
  2. Learn the process of creating an Amazon Product Page in 5 Steps.
  3. Understand the components of an Amazon product page to ensure you make the product page correctly.
  4. Follow product page rules and guidelines to increase your sales and conversions.
  5. Optimize your Amazon product detail page to attract more visitors and increase organic rankings.
  6. According to a survey, 77% of sellers scoring over 80 in listing quality saw a 92% increase in sales.

Why We Wrote This?

We write this content so that Amazon sellers know the details of an Amazon product page and optimize their Amazon listings for visibility. This guide will help them create a well-crafted product detail page that can significantly impact conversion rates. Also, understanding the various components of an Amazon product page allows sellers to market their products strategically.

Therefore, below, we’ve discussed what an Amazon product detail page is, how to make it, its benefits, its key components, its standard rules, how to optimize it, and what advantages optimization brings.

What's An Amazon Product Detail Page?

amazon pdp

An Amazon Product Detail Page is a special webpage for a specific product on the Amazon app or website. Its main job is to give customers all the details about a product, build trust with lots of information, show the current price, and give options for customers to buy.

Here's how Amazon PDPs are different from regular online store pages:

  • Choices, Choices: Customers can pick from different sellers and vendors, each offering the same item at different prices or with varying shipping methods.
  • Helpful Info: Amazon gives customers more things to consider than other online stores. This can include what other customers bought with the item, deals on related products, and more.

Amazon's search system looks at many things, like how well the product info matches the search, if the item is available, and its price. Other factors, like customer reviews, images, and Amazon advertising strategy, also play a big role in where a product appears in search results.

How to Make an Amazon Product Page? 5 Easy Steps

If you want to make a product detail page on Amazon quickly, just follow these easy steps:

  1. Log In: Start by signing in to your Amazon Seller Central Account.
  1. Go to Inventory: Go to the Inventory tab and click "Add a Product" from the drop-down menu.
  1. Find or Add: Use the "Find Your Product" search if your item is already on Amazon. If it's a new item, click "I'm adding a product not sold on Amazon."
  1. Choose a Category: Pick the right category for your product, like Appliances or Baby Products. This choice affects the info fields you'll fill in later.
  1. Add Details: Now, add all the important info about your product. This includes a description, key features, and product images. Easy as that!

Why a Good Amazon Product Page Matters?

Having a top-notch product detail page Amazon isn't just about selling stuff - it's about making the customer's buying journey awesome. Here's why it's so important:

  1. More Eyes on Your Product

A well-crafted page can get your product in front of more people. When your page follows the best practices, it's likely to rank higher in Amazon search, bringing more potential customers your way.

  1. Higher Chances of Selling

A detailed page highlighting your product's features and clearing up any shopper doubts (like shipping and returns) can boost your chances of making a sale. When customers hit that Buy Now button feeling confident, your conversion rates shoot up.

  1. Happy Shoppers

Shopping should be a breeze and fun. When you optimize your Amazon Product Detail Page, customers get not only all the info they need but also more likely to enjoy the whole shopping process. Win-win!

What are Amazon Product Page Components?

amazon product page
  1. Title

Look at the title on your Amazon product page – it carries both your brand and product name. Remember that only the first 70 characters are visible to mobile users.

  1. Image

The product image gives customers a visual of what they'll get. These are snapshots taken from different angles, helping customers understand its size. Therefore, it’s essential to hire a professional for Amazon product photography.

  1. A+ Content

Amazon A+ Content is a free service for sellers and vendors. It enhances conversion rates by offering emotional and detailed content. This includes non-indexed images and text, which Google indexes instead.

  1. Inventory

The inventory indicates the number of items available. It's crucial information on the product page, showing customers how many items are left.

  1. Bullet Points & Description

This section describes your product and its features. Customers read bullet points and descriptions to learn more about color options and dimensions, helping them decide if the product matches their preferences.

  1. Product Name

The product name guides customers to the Amazon detail page.

  1. Price

Your product's price is displayed here, impacting customers looking for value for money. Explore top Amazon price trackers to set competitive prices.

  1. Buy Box

If you secure the Amazon buy box, it appears on the right side of the page as an "Add to Cart" option, visible along with the advertisement.

  1. Customer Questions & Answers

Frequently asked questions and answers provide detailed information about the product, offering clarity to customers.

  1. Variations

Add variations to your Amazon product detail page, allowing customers to explore similar products or find a better option that suits their preferences.

Amazon Product Detail Page Rules and Guidelines

For sellers on Amazon, adherence to a comprehensive set of rules and guidelines is crucial to ensure compliance with platform policies. Let's explore the key criteria that Amazon sellers must follow:

General Rules

  1. Comply with relevant style guides; avoid HTML, JavaScript, or coding languages, except for creating line breaks in descriptions.
  2. Prohibit inappropriate content, offensive material, links, spoilers, reviews, or ads.
  3. Accurately describe and categorize products to set clear expectations.
  4. Avoid duplicating existing product pages; create new pages only for new products or versions.
  5. Ensure variations align with the primary product, not creating separate entities.

Rules When Creating Listings

  1. Adhere to specific product style guides; consult Amazon's Quick Start Style Guide and Templates for Specific Categories.
  2. Avoid prohibited content like offensive text, spoilers, or advertising.
  3. Capitalize only the first letter in titles; limit title length to 200 characters, noting mobile-friendly displays.
  4. Categorize products accurately using Amazon's tools: Product Classifier, Browse Tree Guide, and ASIN Creation Policy.
  5. Employ clear and descriptive language in titles, descriptions, and bullet points.
  6. Adhere to image standards and category-specific guidelines for product images.
  7. Include necessary additional items and information for proper product functioning.

Rules When Creating Product Detail Pages

  1. Avoid information violating others' intellectual property rights.
  2. Utilize Amazon's listing tools only for product listing purposes.
  3. Use verified product identification information on detail pages.
  4. Avoid duplicating detail pages for existing products.
  5. Refrain from cross-promoting or cross-merchandising on detail pages.
  6. For BMVD products, use a unique identifier for bundles differing from individual items.

Rules for Editing Product Detail Pages

  1. Updates should enhance or clarify product information, following Amazon policies.
  2. The Newer Version widget is recommended for version updates; create new pages for significant changes.
  3. Rebranded products should receive a new ASIN, even if unchanged, to maintain clarity and consistency.
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Best Practices for Optimizing Your Amazon Product Detail Page

According to a report, 77% of sellers scoring over 80 in listing quality saw a 92% increase in sales. Imagine that! Therefore, creating an Amazon product detail page is just the beginning; the real game-changer is optimizing it to drive consumer decisions and enhance your bottom line.

Here are key Amazon product detail page best practices to master:

1. Write Quality Titles

Craft compelling and well-optimized product titles within the 200-character limit. Avoid overcrowding the title with keywords; focus on 3-4 Amazon platinum keywords relevant to your product.

Maintain a balance by using only high-relevance keywords throughout your Amazon detail page content. This ensures your page is optimized for search engines while providing valuable information to buyers.

2. Incorporate High-Quality Images and Videos

amazon product detail page rules

Invest in professional images showcasing various product features and angles. Optimize Amazon product images by adding visual aids like product diagrams and infographics. Also, add videos to provide a lifelike product experience, illustrating functionality and design beyond static images.

To boost your Amazon advertisement ranking, include at least 6 high-definition images. Ensure your brand logo is 600 x 180 pixels with a dot density of 72 dpi to achieve an Amazon listing optimization quality score of 80 or more.

Pay attention to the dimensions of your pictures – maintain 1000 pixels on the longest side and 500 pixels on the shortest side without exceeding 10000 pixels on the longest side.

3. Detailed Bullet Points in Product Descriptions

In this section, highlight the standout features of your Amazon listing using concise bullet points. Ensure a total of 5 points for a detailed yet easily digestible overview. Incorporate high-ranking and relevant Amazon negative keywords for optimal search engine optimization.

Remember the 2000-character limit for each bullet point to maintain clarity and prevent reader fatigue. Additionally, format the bullet points for mobile viewing, enabling smartphone customers to navigate the Amazon detail page effortlessly.

4. Learn from Consumer Reviews

Ensuring top-notch product quality is key to collecting positive reviews from your customers. Amazon automatically asks for feedback from customers post-purchase. In cases where there's no initial response, utilize the "Request a Review" option found on the Amazon order page or Amazon Vine program. Once reviews start rolling in, remember to respond promptly and accurately.

5. Price Products Strategically

Conduct market research to set competitive and realistic prices, considering your costs and competitors' pricing.

Read our guide on how to increase your average selling price on Amazon to scale up your profits.

6. Optimize for the Amazon Buy Box

Winning the Buy Box requires meeting eligibility standards. Establish reliability by offering fast shipping, competitive pricing, ample stock, and maintaining a high feedback score.

7. Respond to Customer Questions Promptly

Engage with customers by replying to their queries quickly and thoroughly. This not only aids in customer satisfaction but also positively influences seller feedback.

8. Leverage Amazon A+ Content

Make the most of Amazon A+ content to provide in-depth information about your product features. Customize with specialized themes and photos to highlight your brand and product.

9. Gain Search Traction with Keywords

Use Amazon Seller Central's Brand Analytics tab to identify effective search terms. Naturally, incorporate these keywords throughout your Product Detail Page (PDP) without overusing them.

10. Monitor and Replenish Stock

Maintain high inventory levels to enhance consumer experience and elevate your chances of winning the Buy Box. Regularly monitor and replenish stock to stay competitive.

11. Frequently Bought Together Option

Explore the "Frequently Bought Together" section on your Amazon product detail page to discover two additional products commonly purchased alongside yours. According to a survey, over 35% of all sales originate from this suggested item area. Try to maximize your product listings appearing in this section, capitalizing on the opportunity to boost sales through strategic product recommendations.

What are the Advantages of Amazon Product Detail Page Optimization?

Optimizing your Amazon product detail page yields numerous advantages. By detailing all your product's functions and features, you attract more visitors to your page. A well-optimized Amazon product detail page translates to improved organic rankings.

Moreover, partnering with a full-service Amazon agency and websites like SwiftStart saves crucial time and facilitates informed decision-making. We are a leading Amazon SEO agency and employ various tools to optimize your product listing. Our SEO experts identify the organic search rank of keywords linked to your page, enhancing your SEO strength.


Amazon product detail page explains your brand’s story. Crafting content, images, videos, and other elements with this narrative in mind is crucial. Meeting Amazon's high design standards and guidelines will significantly enhance your conversion rate and sales. Moreover, teaming up with an industry leader like Swift can increase your chances of gaining better customer visibility and increased revenue. Sellers, why wait? It's time to join us and foster innovation!

Become A Part of The SwiftStart Community

SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.

free amazon listing audit

Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.

Join our social footprint for more Amazon insights and growth hacks. Become a part of our Facebook Amz Mastermind community and subscribe to our popular Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.


Where Is The Product Detail Page On Amazon?

To view the product details page on Amazon, you need to enter the product name in the search bar and select your desired item from the search results.

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