Highlights
- Amazon Renewed offers refurbished and pre-owned products at discounted prices.
- Renewed products are refurbished items that may have been previously used.
- Sellers need $50,000 in refurbished product invoices and a low ODR to join.
- Amazon provides a 90-day guarantee for renewed products.
- Selling on Amazon Renewed can improve sales but may affect brand image, especially for luxury items.
Have you ever found the term renewed while searching for products on Amazon? If so, you may wonder “What does renewed mean on Amazon?” It’s an Amazon program where clients can easily find refurbished and pre-owned items from top brands at amazing prices.
In this article, we will discuss Amazon Renewed, how it works, and how you can start selling with it in detail.
What Does Renewed Mean on Amazon?
Though refurbished and renewed are quite similar, they are not the same. their difference lies in their usage. For renewed products, the products could be restored that may have been used before. While refurbished products are the ones that haven’t been used at all. But for Amazon renewed means refurbished, so you’ll get the refurbished products in the context of renewed ones.
Now, the question is what are these products?
Well, by definition, refurbished products are the ones that had some of their components replaced or repaired. They are in pretty new condition, unlike recycled products. Maintaining its strong repute, Amazon renewed products are certified assuring that customers won’t have to compromise over quality.
Thus, if you are planning to be a seller in this category, then you need to make sure the quality is top-notch. Whether you repair the product you are planning to sell yourself, hire someone to do it for you, or partner with a manufacturer that offers repair service.
Procedure to Join Amazon Renewed Program
After learning “what does renewed mean on Amazon”, now the question is how can you start selling in this program. So, to help you get started there are certain steps you need to follow:
Register Yourself as an Amazon seller
First and foremost, you need to become a seller to be able to sell under this program. You have to register yourself as an Amazon seller. You can read our guide on Amazon selling to take a strong start.
You will need to have your business email, credit card, government ID, phone number, tax information, and a bank account to register your business on Amazon. Advice for new sellers: You can join the Amazon Brand registry to provide an excellent experience to your customers. You will get a variety of tools from the registry through which you can enhance the customer experience. This will help you build a strong reputation for your business.
Consider the criteria for Amazon Renewed
Amazon Renewed is not for every brand. You have to submit the supply invoices for a minimum of $50,000 worth of refurbished products purchased within 90 days before the application date. Also, you need to have an ODR of 0.8% or less. Aside from these requirements, you can find additional qualifications on Amazon’s website.
Application for Amazon Renewed
Once you have registered yourself and met all the criteria to be an Amazon seller under its Renewed Program, you can submit your application. You can do this through the program website or by emailing your application to renewed-application@amazon.com with the necessary documents.
Start Selling
Generally, your application is approved within 10 working days. Once your application is approved, Amazon will let you know. After approval, you can create new listings for your renewed products, or add to existing ones. With listing optimization, you can perform better and enhance sales.
Products You Can Sell Under Amazon Renewed Program
This program only sells items that can be refurbished. Due to this, this program only offers mechanical and electrical products. They mostly have their components repaired or swapped out.
Some products you can sell in this program are:
- Headphones
- Cameras
- Power Tools
- Kitchen Appliances
- Smartphones
- Personal computers
- Televisions
- Tablets
- Video game consoles
Due to the limitation of items you can sell on Amazon Renewed, you need to make sure you are comfortable joining this program.
Pros of Amazon Renewed
Amazon Renewed is an exclusive program with less competition at the moment. This means you have more opportunity to grow and move your returned products that are otherwise hard to move. The most prominent benefit is that you can reach a whole different demographic of consumers.
It gives you an edge to offer your products at discounted prices that lure customers who aren’t willing to buy your products at full price. This will earn you customers’ loyalty which will lead to repeat purchases from your brand.
Moreover, you can have Amazon back in the form of its 90-day guarantee. However, your product will be shown with a disclaimer from Amazon that would be something like this:
“This product has been professionally inspected and tested by suppliers approved by Amazon. It may show minor scratches or dents, and the battery will have at least 80% capacity. The packaging may be generic, and accessories might not be original, but they will be fully compatible and functional. You are eligible for a replacement or refund within 90 days of receipt if you are not satisfied with the product.”
Cons of Amazon Renewed
Amazon renewed may not be a good option for your brand, so you need to consider what are you selling through this program. For luxury items renewed products are not an option, as they can’t replace the new ones, and the premium customer experience with new products.
While Amazon Renewed has benefits for many brands, it may not be the right option for your brand. One thing you’ll want to consider is what selling through Amazon Renewed may do for your brand image. Brands may not want their customers to experience their products as "renewed." This may especially be the case with luxury items, which heavily rely on delivering a premium customer experience with new products that cannot be replicated with an open-box product.
A potential downside of Amazon Renewed is that refurbished products are listed alongside new ones in search results. This means you'll need to make sure customers can easily distinguish between renewed and brand-new items.
Moreover, featuring your brand on Amazon Renewed could expose it to more cases of retail arbitrage. Suppose the discount on your renewed products is too significant. In that case, arbitrage sellers may purchase them at a lower price and resell them at or near full retail value on platforms like eBay or Facebook Marketplace, turning a profit.
Conclusion
We hope your query about what renewed means on Amazon is resolved by now. Renewed and refurbished are synonymous on Amazon, and provide a unique selling perspective to Amazon sellers. However, due to the limitations of the products and other regulations set by Amazon, taking strategic measures to fully leverage the Amazon Renewed Program is important.
In case, you are not sure where to start feel free to reach SwiftStart – A full-service agency that will help you in the Amazon world at every step.
FAQs
What does renewed premium mean on Amazon?
Renewed premium products refer to the products that are shipped and sold by Amazon. These products work and look like new products. They come in Amazon-branded packaging with a year warranty.
What does a renewed iPhone mean on Amazon?
Renewed iPhone means a preowned, open-box iPhone. However, it would be shipped under Amazon packaging with a guarantee and at least 80% battery life.
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