Amazon is like a war zone where you have to stay vigilant and continuously adapt yourself to get a competitive edge. Whether you are a new seller or an established brand, you need to navigate the complexities of Amazon’s algorithm to increase Amazon sales, and that my friends is HARD!
So, what should we do? Well, the answer is, A full-service Amazon agency.
An Amazon agency is equipped to help brands in achieving their desired goals. They provide services like product listing optimization, keyword research, PPC management and so much more. A full-service Amazon agency like SwiftStart has the experience and tools needed to boost visibility and drive ultimate sales growth.
In this article, we will see how a full-service Amazon agency can help you with your enhance your product sales. At the same time, you will learn about 2 real-life success stories from SwiftStart.
The Power of an Amazon Agency
Product Listing Optimization
It is one of the core services you can get from an Amazon agency to experience Amazon sales growth. It involves fine-tuning the product titles, product features, and descriptions. It ensures they are search-friendly and aligned with customer expectations.
An optimized listing can help improve your product visibility in Amazon search results. It enhances the ROI factor by providing potential customers with all the information they need to make a purchase decision.
Effective Amazon Advertising Management
Amazon PPC is the crux of increasing the visibility of your products, especially if you are operating in high-competition niches. Amazon agency can manage the PPC campaigns effectively by providing you with the following:
- Creation and optimization of ad copy
- Selection of the right keywords
- Continuous monitoring and bid adjustment
They ensure that you get a healthy return on your ad spend (ROAS).
Brand Strategy and Management
A strong brand strategy is essential to maintain a sturdy presence in Amazon’s unique ecosystem. This includes building and maintaining the brand presence through A+ content and storefronts. This helps the brand’s story and value proposition more effectively to potential customers.
Amazon Sales Success Stories: Boosting Product Sales with SwiftStart
Navy Hair Care: From Niche Brand to Market Leader
Navy Hair Care is a brand that focuses on creating salon-grade hair products. Despite their premium products, New Hair faced challenges in maintaining its strong presence on Amazon. The brand struggled with low visibility and poor sales performance. Their product description wasn’t strong enough to get visibility. Moreover, they had ineffective advertising strategies that were keeping them from growing.
Some of the challenges they faced were:
- Ineffective PPC campaigns with low returns and high costs
- Low product visibility in search results
- Product listings were unoptimized and failed to convert visitors into buyers
Solution
Navy Hair partnered with SwiftStart due to its data-driven approach and expertise in the beauty and personal care category. SwiftStart by beginning the audit of the brand’s Amazon presence. They conducted thorough competitor research to analyze the problematic areas and found the key areas of improvement.
The 3-step strategy they followed was:
Listing Optimization
The first step SwiftStart took was to change the product listings. Their expert copywriters created the art of words for titles, bullet points, and product descriptions. They focused on incorporating high-ranking keywords to create a persuasive copy that highlights the product’s selling points. They highlighted the noteworthy features of the products to convince visitors that these products are worth their investment.
Enhanced Brand Content
To further enhance the trust of Navy Hair as a brand in their consumer base, SwiftStart developed A+ content for each product. This included detailed comparisons, usage guides, and compelling visuals. They showcased the benefits and ingredients of each product. We built a customized Amazon storefront to provide a coherent and cohesive brand experience that boosts cross-selling opportunities.
PPC Campaigns
SwiftStart restructures Navy Hair Care’s advertising campaigns through extensive keyword research. We implemented a mix-and-match approach of automatic and manual campaigns. Our experts optimized bids on performance and continuously refined targeting to keep the most profitable search items in focus.
ResultsAfter all these efforts Navy Hair Care experienced a significant shift in their brand presence. SwiftStart not only helped increase Amazon sales but also helped in their overall brand presence on the web. Our interactive and innovative approach to gaining traction provides great results. Which are:
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Increase in Sales
Within three months, Navy Hair Care saw considerable Amazon sales growth. The brand’s flagship products ranked in the first 10 categories of high-volume search terms.
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Improved ROAS
Advertising cost was significantly decreased due to the revamped PPC strategy. This increased the ROAS to an average of 4:1.
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Enhanced Brand Presence
Brand recognition was boosted to a great extent due to their A+ content and dedicated storefront. This brand recognition enhanced customer engagement which increased repetitive purchases by up to 30%.
From a brand struggling to show its true potential to blooming in glory, Navy Hair Care thrived by collaborating with SwiftStart. They are just one of the many examples of our dedication to our clients.
Fomin: Scaling a Startup to Amazon Success
As a newbie in Amazon, Fomin faces typical challenges that startups face in leaving their mark on the platform. Specializing in eco-friendly personal care and hygiene products, it was struggling to show off its products in the competitive marketplace.
Despite a strong brand ethos and innovative products, Fomin was facing difficulty in gaining traction. Their strategies weren’t enough to show the purpose and vision of their products. Some of the challenges they faced were:
- Brand awareness issues
- Lack of customer trust as a new seller
- The organic ranking was little to none against critical keywords
- Sales performance was inconsistent
- Low ROAS due to poor ad spend efficiency.
Solution
Fomin engaged with SwiftStart to develop a comprehensive Amazon strategy to build its brand as a strong eco-friendly products seller.
Keyword Strategy and Listing Optimization
First and foremost, SwiftStart conducted exhaustive keyword research to identify high-opportunity search terms. Using these terms, they restructured the product listings to emphasize the brand’s unique value propositions.
Brand Building with Enhanced Content
To communicate Fomin’s brand story, SwiftStart developed A+ content in line with the company’s mission and the environmental benefits of the products. Moreover, they also designed a visually appealing Amazon Storefront that provided a centralized location for customers.
Strategic Advertising Campaigns
With targeted PPC campaigns, sponsored products, and sponsored brand ads, they capture high-intent customers. With regular monitoring and adjustments, they ensured optimal ad spend efficiency.
Results
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Rapid Sales Growth
Fomin’s sales increased considerably within the first four months of partnering with SwiftStart. The brand quickly gained traction with several products reaching the top 20 in their respective categories.
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Cost-Effective Advertising
With effective advertising and PPC strategies, Fomin grew to a great extent and achieved a considerable return on advertising strategies.
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Increased Customer Loyalty
Cohesive storefront design and enhanced brand content contributed a lot to repetitive customers. This solidifies Fomin’s reputation as a trusted brand on Amazon.
Fomin’s journey with SwiftStart is the embodiment of how strategic planning can take the brand to new heights.
Conclusion
The success stories of Navy Hair and Fomin show how a brand can grow by working with an experienced Amazon agency. Their strategies help increase Amazon sales while solidifying the brand’s presence in the competitive marketing world.
So, whether you are a new seller or an experienced one, full-service Amazon agencies like SwiftStart can offer you a competitive edge on the Amazon marketplace.
Become A Part of The SwiftStart Community
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon Listing audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
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