In Amazon Seller Central, sellers can create single-use promo codes. These codes can only be used once, which helps stop abuse and keeps the number of orders in check.
Highlights
- Access your seller account and go to the promotions section.
- Initiate a promotion and define the discount details.
- Set conditions, including quantity requirements and eligible products.
- Plan the promotion schedule for effective marketing.
- Choose single-use codes and manage them for tracking purposes.
Why We Wrote This?
We wrote this guide to help Amazon sellers easily set up single-use codes to boost promotions and attract more customers. This will help sellers increase sales while keeping control of their promotions, driving business growth.
So, in this guide, we will learn how to create single use promo codes in Amazon Seller Central.
6 Steps to Create Single Use Codes In Amazon Seller Central
1. Log in to Seller Central
Log into your Amazon Seller Central account and go to the Advertising section located in the main menu. From there, click on Promotions to access the promotions dashboard.
2. Create a Promotion
On the promotions dashboard, find and click the Create a Promotion tab. Select Percentage Off to create a discount promotion. Then, click Create to start creating your promotion details.
3. Set Your Conditions
- Quantity Requirement: Keep the setting for At least this quantity of items to 1. This ensures customers only need one item to use the promo code.
- Select Product: Choose the specific product you want to promote from your inventory. Make sure it’s a product you can afford to discount.
- Set Discount Rate: Decide on your discount rate. Be cautious that discounts of 50% or more cannot receive verified purchase reviews, impacting your product’s credibility.
- Applies To: Make sure that Applies to is set to Purchased Items to clarify that the discount applies only to items customers buy with the code.
4. Decide on Scheduling
- Start Date: Select a starting date for the promotion at least four days in advance. This allows you time to promote the offer to your customers.
- End Date: Select an end date based on how long you want the promotion to run. This could be a few days to a week, depending on your strategy.
- Campaign Name: Name your campaign, including the discount percentage for easy reference. This helps you keep track of multiple promotions.
- Tracking ID: Leave the Tracking ID unless you have a specific tracking method you wish to implement.
5. Select Additional Options
- Claim Code Type: Under Claim Code, select Single-use to ensure a customer can only redeem each code once.
- Redemption Limit: Tick the box for One redemption per customer. This prevents any single customer from abusing the offer by using multiple codes.
- Claim Code Combinability: Set your preference for how claim codes can be combined with other promotions or discounts.
- Review: After setting everything up, click Review. Check all the details carefully to make sure everything is correct. Once verified, click Submit. You will receive a confirmation message, “Your promotion has been created,” indicating that your promo code is live.
6. Manage Claim Codes
- Access Claim Codes: Click the Manage Claim Codes tab to oversee your promo codes. This is where you can create and track the codes associated with your promotion.
- Group Name: Enter a Group Name that matches your name for the Internal Description. This will help you easily identify the group later.
- Quantity of Codes: Specify how many single-use codes you want to create. Consider your expected traffic and the promotion's appeal when deciding on this number.
- Create Codes: Click Create, and the claim code group will start processing.
- Download Codes: Wait until the status changes from In Progress to Ready. Once it’s ready, click Download to get your codes in a CSV file format.
Summary
Knowing how to create single use codes in Amazon Seller Central can significantly boost your promotional strategies. By carefully setting up your promotions, defining discount details, and managing the conditions and scheduling, you can effectively engage customers while securing your offers.
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