Highlights
- You have to be enrolled in the Amazon brand registry to be eligible to create an Amazon Shopfront for your brand.
- You can use Amazon-sponsored ads to direct traffic toward your storefront.
- The brand logo size should be 400x400.
- Amazon offers templates like “Product Grid” or “Product Highlight” for visually appealing product displays.
- Amazon takes up to 24 hours to approve and publish the storefront.
An Amazon storefront is a way for brands to enhance their visibility and sales by exposing themselves to the world’s largest audience. It’s a virtual storefront for the brand, an opportunity to showcase its products in its style.
This blog will show how to create an Amazon storefront, as well as its requirements and benefits. So, without any further ado, let’s get into it.
What is an Amazon Storefront?
Amazon Storefront is a brand-centric page to showcase products from the sellers’ perspective. It’s a creative way to tell the brand story in a visually engaging way. However, this feature is only available to sellers of the Amazon brand registry. This ensures that they have a registered trademark and exclusive rights to their brand.
Anyways, an Amazon storefront is the face of the brand. Oftentimes, repetitive customers directly search for your Amazon shopfront, so you can assess its importance. Though there are a few requirements you need to follow, creating an Amazon storefront would be the wisest decision to enhance your brand visibility.
Amazon Storefront Requirements
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Amazon Brand Registry Enrollment
You have to be enrolled in the Amazon brand registry to be eligible for this program. It offers trademark protection on Amazon and helps enhance your brand’s presence on the platform.
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Registered Trademark
You need to have a valid and government-registered trademark. It has to be displayed on your products or packaging. The trademark should include text, images, letters, or numbers.
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Trademark Verification
Amazon will need proof that you are either the rights owner or have authorization to act on behalf of the trademark owner.
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Professional Seller Account
A Professional Selling Plan on Amazon is required. This subscription provides access to advanced selling tools to help manage and grow your business.
Benefits of an Amazon Storefront
An Amazon Storefront offers brands a customized space to showcase products and connect with customers. Here are the main benefits:
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A Curated Brand Destination
Your storefront acts as a dedicated space where customers can explore your brand, learn its story, and see all products in one place. A custom URL (e.g., https://www.amazon.com/stores/YourBrandName/) makes it easy for customers to find and remember your Store.
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Ad-Free Environment
Competitor ads won’t appear on your storefront, providing a distraction-free shopping experience focused entirely on your products.
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Creative Brand Expression
With options to add high-quality images, videos, and custom graphics, you can create a visually engaging experience that reflects your brand's unique identity.
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Enhanced Traffic Control
Using Amazon’s Sponsored Brands or Sponsored Display Ads, you can direct traffic to your storefront. Moreover, social media platforms and email marketing campaigns can drive external traffic to your Amazon Store.
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Multiple Pages and Categories
You can organize products into different categories and subcategories, making it easier for customers to navigate and explore your range. This is especially useful for brands with diverse product offerings.
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Store Insights Dashboard
Amazon provides data on traffic sources, sales metrics, and page views, allowing you to track performance and make data-driven decisions for your marketing efforts.
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Mobile Optimization
Let’s say you have an Amazon Influencer Storefront, it would be better if its design is mobile-friendly. It will make your storefront accessible to the millions of Amazon mobile app users, ensuring a seamless shopping experience across devices.
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Improved Conversion Rates
By creating a branded space that immerses customers in your story and products, you increase the likelihood of converting visitors into buyers.
Steps to Build Your Amazon Storefront
Follow these steps to set up a Storefront on Amazon:
Step 1: Enroll in the Amazon Brand Registry
First, ensure your brand is enrolled in the Brand Registry. During the application, you’ll need details like your trademark registration number and images showing the trademark on your product or packaging.
Step 2: Access Seller Central
Log in to your Seller Central account and navigate to the “Stores” tab. Select your brand from the list and choose “Create a Store.”
Step 3: Start Building Your Store
Enter your brand display name and upload a logo. Be sure to follow Amazon’s guidelines, such as using a logo size of 400x400 pixels.
Step 4: Design Your Homepage
Your homepage should introduce customers to your brand. Choose a template, add a compelling meta description with relevant keywords, and organize your content to ensure the best first impression.
Step 5: Add Categories and Products
Organize your products into categories or subcategories, creating separate pages for each. Amazon offers templates like “Product Grid” or “Product Highlight” for visually appealing product displays.
Step 6: Customize the Header
Upload a high-quality header image that reflects your brand’s style and ensures it meets Amazon’s size requirements.
Step 7: Personalize Your Store Sections
Amazon allows for significant customization within each section, offering tiles for images, text, videos, and product displays. Use this space to showcase your top products, best-sellers, or seasonal items.
Step 8: Review and Preview
Double-check for any errors, alignment issues, or branding inconsistencies. Preview the storefront in both desktop and mobile formats to ensure a seamless customer experience.
Step 9: Submit for Publishing
Once you’re satisfied with the storefront, submit it for review. Amazon typically takes up to 24 hours to approve and publish the storefront.
Conclusion
We hope you got your answer on how to create an Amazon storefront. With Amazon storefront, you offer a tailored and branded shopping experience to your customers. It enhances customer engagement but also drives traffic and boosts conversions.
By setting up and maintaining a storefront, your brand can enjoy increased visibility, enhanced customer loyalty, and data-driven insights to fuel ongoing growth. If you are still not sure how and where to start, you can try our swift free to unlock the hidden potential of your brand.
FAQs
How to create an Amazon storefront?
You will use Amazon store builder after registering with the Amazon brand registry to create an Amazon storefront.
How to create an Amazon storefront as an influencer?
You need to join the Amazon Influencer Program, and then customize your storefront to showcase recommended products.
How to create an Amazon storefront as an affiliate?
You have to join the Amazon Associates Program, and then use Amazon's Storefront feature to design and customize your page to promote affiliate products.
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