In June alone 3.25 billion visitors (Semrush, 2024) visited Amazon for their various purchases. With this vast audience, more and more new sellers want to join the platform. However, only 10 percent of these sellers got their breakthrough at the platform and among them, only 1% achieved $1 million in sales.
Amazon is a highly competitive marketplace. To be on a competitive edge, sellers need to take every step with great caution. Fortunately, there are plenty of ways to enhance the visibility of your products and drive traffic to your business.
However, these ways are not as easy as you might think. Brands face many challenges while navigating through the complexities of Amazon’s algorithms. This is where Amazon management agency comes into the picture.
Amazon management agencies will help in ranking your products, managing your inventory, launching successful campaigns, and everything in between. So, if you want to have the assurance of success, a full-service Amazon agency is your answer.
What Does Amazon Agency Offer?
Experience, time, and correct strategies are the holy trifecta of success on Amazon. Many sellers fail to achieve their dreams because they lack in these areas. The common misconception is the selling strategies are the same on Amazon as on other e-commerce platforms.
If you think you have achieved top sales on different platforms, you will get the same here then you are highly mistaken. Amazon has its own policies that can get your account suspended or successful depending on the strategies you implement.
A full-service agency offers Amazon seller account management, keeping all the ongoing and outdated trends in consideration, and can strategize your operation accordingly.
Reasons to Work With a Full-Service Amazon Agency?
We are not saying that you can’t manage your business on your own. However, when it reaches a certain level, you need assistance. It’s important to treat your Amazon business like any other business to aim for growth. An Amazon agency will take care of all the tasks to boost your streamline your business growth.
If you do all such tasks on your own, you will get overwhelmed in no time. Moreover, you don’t find time to invest in your business's qualitative growth. Thus, it’s better to let a professional agency handle your business growth.
Now, you may wonder how they will help you grow your business. Well, they offer a variety of services some of these are:
SEO and Listing Optimization
Promoting the ranking and maximizing your sales should be your goal, but the real goal is the image of your business. While SwiftStart will work on boosting the optimization of your business and increasing your business ranking through strategic SEO strategies, you can work on areas that demand your attention.
From writing and auditing product descriptions and optimizing titles to increasing relevancy and conversion rates, an Amazon management agency makes sure that your listings are retail-ready.
Keyword Research
A full-service agency is hyper-focused on the relevant keywords. They identify and hunt all the keywords that are necessary for your product listing to improve ranking. Moreover, they will focus on the keywords that are needed to outperform the competitors.
Paid Ad Campaigns
PPC is a major ad strategy that most of the time business owners take to enhance the visibility of their listing. However, if not done properly it can do more harm than good. With Amazon agency’s professional take on the PPC, you can expect to have your desired results. Also, the work on the organic positioning of your listing will be there too, so you can have an all-rounder growth approach for your business growth.
Creative
Other than making strategies for your product exposure, they employ various competitive strategies like enticing product photography, hook-worthy content, designing storefronts, and A+ content.
Ultimately, regardless of the profitability of your business on other platforms, Amazon agency has the staff, services, and experience to gear your business into the growth journey.
How Much Does Amazon Agency Cost?
After getting the idea of their services, now the question is how much they cost. Well, that depends on various factors. The services you are getting from the agency determine the cost greatly. To have the detailed pricing of various services you can discuss the matter in detail with an agency official. However, mind that, the more services you use the more it would cost.
Selecting the Right Agency
When there are many agencies available, how to choose the best one among them? Well, we will show you:
Experience
A good Amazon management agency will always have great experience in the field. They would have learned their fair share of hard lessons and have a clear understanding of what will work best and what won’t.
So, in other words, you will benefit from their mistakes and employ the success-guarantee strategies as per your products. Another thing is, they would be well aware of the strategies respective to your niche. For instance, if your product is a food processor, the agency must have work experience in the kitchen category.
Transparency
Transparency is the key to having a long-term relationship. The same is the case for the agency you will work with. A good agency will never set unrealistic expectations like 200% growth in the next 2 months. No agency can’t do that. So, a good agency will be open and honest about the cost and expected results from the get-go.
Communication
If you work with multiple professionals on a one-on-one basis, it will be difficult to navigate the results. With a full-service agency, you will deal with only one person in case of any query or discussion. The rest of your work will be handled on the agency’s end. Moreover, you will have continuous updates in the form of monthly and quarterly reports. It will help you make data-driven decisions for your business growth.
Flexibility
Last but not least, a good full-service agency will adapt itself continuously with the ever-changing environment of Amazon. Amazon guidelines update constantly, so this degree of flexibility will allow you to be stress-free with the advertising strategies of your business.
The Bottom Line
Amazon management agency is the key to your Amazon store success. It’s a bold statement but it's true. Instead of tiring yourself in the maze of Amazon principles and guidelines, it’s better to let the professionals handle the complexities of your business growth. It will allow you to focus on tasks that the agency can’t do for you.
Become A Part of The SwiftStart Community
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
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FAQs
What does an Amazon agency do?
Working with an Amazon agency provides your business with a clear growth path. They help you in all diverse areas of Amazon. From product listing optimization, and PPC, to demand forecasting, they will cover all areas to help your business stand out in Amazon’s cut-throat market.