Everyone loves rewards, whether it's fitness from working out, a paycheck from work, or prizes at Chuck E. Cheese. Amazon Moments takes advantage of this universal desire, making it a valuable tool for your brand.
Highlights
- Amazon Moments allows marketers to boost engagement by offering a variety of rewards.
- Moments supports reward distribution in over 100 countries, making it suitable for international brands.
- Operates on a cost-per-action (CPA) basis, where businesses pay each time a user completes the desired action.
- Rewards are paid out regardless of whether they are redeemed, with campaign budgets capped at $5000 per campaign and $15000 per account monthly.
Why We Wrote This?
We write this to tell readers that Amazon Moments can significantly boost your business’s engagement strategies. Knowing how to use this tool boosts user engagement and drives desired actions on their websites or apps. For businesses looking to improve customer shopping experience, this content will help them maximize their Amazon PPC campaigns.
Therefore, in this guide, we’ll discuss what Amazon Moments is, how it works, how to use it, and how to get the most out of it.
What is Amazon Moments?
Amazon Moments is a self-service platform that helps marketers boost customer engagement by offering digital and physical rewards for specific actions on websites or apps.
Examples
- A fitness app used Amazon Moments to reward users who completed a 30-day workout challenge with a $10 Amazon gift card.
- An online learning platform offered a $20 Amazon credit to users who finished all the modules in a course.
- A travel app rewarded users who booked a trip with a $50 Amazon voucher.
How Does Amazon Moment Work?
Amazon Moments supports reward distribution in over 100 countries, making it ideal for international brands and small businesses. However, it’s unsuitable for retailers or D2C brands competing with Amazon. Additionally, businesses must join with an Amazon Moment login to use Amazon Moments. Also, if you reside in North America, you can use NA Amazon moment.
How to Use Amazon Moments?
- Select the 'Moment': Choose the action you want your audience to complete to earn a reward, such as watching a video or signing up for a subscription. Focus on key milestones relevant to your goals.
- Pick the Rewards: Choose from digital rewards like product discounts, Amazon credits, or physical items available through Amazon’s fulfillment service. Consider what will appeal most to your audience for better ROI.
- Set Your Budget: Amazon Moments operates on a cost-per-action (CPA) model, paying each time a customer completes the desired action, regardless of reward redemption. Your CPA equals the cost of the reward, with digital rewards usually simpler to price. Monthly campaign limits are $5000 per campaign and $15000 across the account, with flexibility upon request.
- Personalize Your Campaign: Customize your messaging with branded copy and media. Use social media, app notifications, and email marketing to promote your campaign. Rewards are delivered digitally through Amazon or physically via Amazon Global’s network.
How to Get the Most from Amazon Precious Moments?
Amazon Moments is a great way to show your customers you care and boost sales. Here are five tips to help you get the best results:
Choose Free Products Instead of Discounts
Physical rewards usually work better than discounts or credits. They stand out more and can be picked to fit your customer’s interests. Electronics and toys are popular choices.
Factor in Tax and Shipping Costs
You pay every time a customer completes an action, even if they don’t redeem their reward. To make sure you get value, aim for each reward to be redeemed. When setting your cost per action (CPA), include taxes and shipping. For example, if your reward is $30 in jewelry, set your CPA at $32 to cover taxes. Remember, Amazon Prime members get free shipping, but other Amazon community might need their cart to reach a certain amount.
Test Different Rewards
Start with various incentives to see which ones work best. Setting up multiple actions or triggers helps you find what drives the best results.
Pick Triggers That Make Money
Choose actions that will help your brand earn money. Use Amazon Moments to attract paying customers, promote new products, or win back old ones. You might offer a $6 reward to new customers and a $50 reward to those who upgrade.
Set a Deadline for Offers
"While supplies last" deals can motivate customers to act quickly. Amazon Moments campaigns last 30 days by default, but you can add end dates or supply limits in your terms and conditions. Highlight these details in your promotions to drive action.
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Summary
Amazon Moments is a valuable tool for boosting user engagement with tailored rewards. Its flexible options, global reach, and cost-effective CPA model make it an effective choice for driving user actions. By applying the tips for reward selection, cost management, and campaign personalization, businesses can optimize their marketing strategies and achieve better results.