Expanding your Shopify store to add Amazon as a sales channel Shopify is one of the smartest growth moves you can make in today’s competitive eCommerce landscape. With over 300 million active customer accounts, Amazon is a marketplace giant that offers massive exposure to potential buyers.
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However, making the leap isn’t just about listing your products on another platform; it’s about creating a streamlined, efficient system that supports multi-channel selling and maximizes your profitability.
In this Shopify Amazon integration guide, we’ll walk you through everything you need to know about connecting Shopify to Amazon, managing listings and inventory, and optimizing fulfillment options. Plus, we’ll explain why working with a full-service Amazon agency can accelerate your success and simplify the process from day one.
Why Add Amazon as a Sales Channel to Shopify?
If you're only selling on Shopify, you're missing a huge opportunity. Adding Amazon as a sales channel to Shopify provides:
- Increased visibility: Tap into Amazon’s massive customer base.
- Sales diversification: Avoid over-reliance on a single platform.
- Customer trust: Leverage Amazon’s reputation to boost buyer confidence.
- SEO and organic reach: Amazon listings often rank high on Google.
Amazon complements Shopify perfectly; Shopify is ideal for brand control and building long-term customer relationships, while Amazon is a powerhouse for scale and discovery.
Shopify Amazon Integration Guide: Step-by-Step
Adding Amazon as a sales channel to your Shopify store is easier than ever, thanks to improved integrations. Here's a step-by-step guide to get started:
Step 1: Set Up an Amazon Seller Central Account
Before connecting, you'll need a Professional Amazon Seller account. This is a requirement for integration, and it costs $39.99 per month. You’ll also need to ensure your products meet Amazon’s category, compliance, and listing guidelines.
Step 2: Add Amazon as a Sales Channel in Shopify
1) From your Shopify admin dashboard, go to Sales Channels.
2) Click “+” to add a new channel and choose Amazon by Codisto (or a preferred third-party app).
3) Follow the prompts to connect Shopify to Amazon using your Seller Central credentials.
This connection enables you to create and manage Amazon listings directly from Shopify.
Step 3: Map Products and Create Listings
Use your existing Shopify product data to create Amazon listings. Key fields like product titles, descriptions, and variants can be synced across platforms. You’ll also need to assign:
- Product identifiers (UPC, EAN, or GTIN)
- Category information
- Pricing and shipping settings
Proper product mapping is essential for multi-channel selling Shopify Amazon. Inconsistent data can lead to listing errors or account suspensions.
Step 4: Sync Inventory and Orders
Once connected, set your preferences for inventory synchronization. This allows you to manage Shopify and Amazon inventory from a single dashboard, reducing overselling risks.
Order syncing ensures Amazon orders appear in Shopify for streamlined processing, reporting, and analytics. You can even integrate tools to auto-adjust stock levels based on multi-channel activity.
Shopify Amazon Fulfillment Options
When it comes to fulfilling orders, sellers have two primary paths:
1. Fulfillment by Amazon (FBA)
Amazon handles storage, packing, and shipping plus customer service. If you’re using FBA, your listings qualify for Prime and benefit from Amazon’s logistical excellence. You can connect FBA to Shopify using third-party fulfillment integrations or native tools like Amazon MCF (Multi-Channel Fulfillment).
2. Fulfillment by Merchant (FBM)
You handle fulfillment yourself or via a 3PL. This gives you more control but less scale and visibility on Amazon. FBM is often preferred when branding is a priority or for unique, custom, or made-to-order products.
When evaluating Shopify Amazon fulfillment options, consider your margins, shipping capabilities, and customer expectations. Many sellers use a hybrid model, FBA for fast-moving SKUs and FBM for niche or bulk items.
Managing Shopify and Amazon Inventory
Inventory management is where many multi-channel sellers struggle. If your stock isn't updated in real-time across platforms, you risk overselling, stockouts, or canceled orders, all of which hurt your seller performance metrics.
Effective inventory strategies include:
- Centralized inventory tools: Use apps like Sellbrite, Linnworks, or Veeqo to sync stock across Shopify and Amazon.
- Buffer stock levels: Automatically reduce listed quantities to prevent overselling.
- Bundling and SKU mapping: Align variant listings across channels for unified control.
Good inventory hygiene improves fulfillment speed, customer satisfaction, and operational efficiency.
Benefits of Multi-Channel Selling: Shopify and Amazon
Multi-channel selling isn't just about more listings, it’s about smarter sales. Here’s what it unlocks:
- Higher revenue: More channels mean more sales opportunities.
- Diversified traffic: Not all customers shop the same way. Meet them where they are.
- Stronger brand presence: Increase visibility across the buyer journey.
- Better data insights: Track trends and performance across platforms.
The key is cohesion, ensuring that branding, pricing, fulfillment, and service quality stay consistent regardless of where customers shop.
How SwiftStart Can Help
Adding Amazon as a sales channel for your Shopify business is powerful, but it comes with challenges from compliance and listing creation to advertising and fulfillment strategy. That’s where a full-service Amazon agency like SwiftStart can make a huge difference.
Here’s what they bring to the table:
1. Strategic Guidance
Our experts will analyze your products, competitors, and goals to build a custom Amazon launch or expansion plan. They’ll advise on pricing, fulfillment, and ad strategy to accelerate ROI.
2. Seamless Integration
Technical setup can get complex, especially when syncing inventory, automating pricing, or managing international listings. Our brand managers ensure you connect the dots correctly the first time.
3. Listing Optimization
High-converting Amazon listings require keyword-rich titles, compelling images, and A+ content. We include copywriting, SEO, and graphic design to maximize visibility and conversion.
4. PPC Management
Amazon Ads are critical for discovery. We manage campaigns, reduce ACoS (advertising cost of sales), and improve ad spend efficiency.
5. Ongoing Support
Amazon is dynamic. Policy changes, algorithm updates, and new competitors emerge constantly. We monitor your account health, troubleshoot issues, and keep your listings compliant and competitive.
Start Smart, Scale Strategically
Adding Amazon as a sales channel to your Shopify store isn’t just about cross-posting products; it’s about building a multi-channel machine that works in harmony.
With the right setup, your business can enjoy:
- Increased revenue
- Operational efficiency
- Greater brand resilience
- Better customer reach
Whether you’re just starting or scaling an established eCommerce brand, connecting Shopify to Amazon opens up incredible growth potential. And with the support of a full-service Amazon agency, you can focus on your brand while experts handle the heavy lifting.
Start small, integrate wisely, and grow boldly. Multi-channel commerce is the future, and your next big opportunity is just a channel away.
Become A Part of The SwiftStart Community
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon Listing audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
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