Highlights
- 2.5 million third-party sellers are active on Amazon
- Amazon is an intensely competitive platform for making product listing visibility
- Optimizing listing so that the A9 algorithm shows it on the customer’s query is important
- FBA and FBM are quite challenging
- Negative reviews can dip the ranking and affect sales negatively
- Amazon agency has command of PPC, DSP, and other advertising strategies
Amazon, an e-commerce giant is a heaven of sellers. But that doesn’t mean it's easy to navigate across this heaven. FBA sellers have found themselves in various challenges and problems in the recent past. Still, Amazon provides a remarkable system for sellers to reach out to their customers efficiently.
That’s the main reason why 2.5 million third-party sellers are active on Amazon. However, the challenges such as Amazon listing issues and FBA management, etc., are real. The cut-throat market shows no mercy to anyone. That’s where the Amazon agencies come into the picture. They will offer the solutions that will help you in reaching your desired goals.
In this article, we will cover the 5 problems Amazon sellers face on Amazon and discuss how a reputable Amazon agency can help in solving them.
Intense Competition
With over 300 million buyers globally and 3.25 billion visitors, Amazon is a lucrative business platform for sellers. Millions of sellers join the platform every month, but only 1 % of them achieve million-dollar sales. Wondering why is that? The answer is simple. COMPETITION.
Amazon is a crowded place. Sellers have to compete vigorously for visibility. In such a scenario, standing out is tough, especially for new sellers. Mostly, these sellers have a limited budget to work with, which makes the situation more difficult.
You need the expertise that can provide you with risk-free results, so that’s where Amazon agency will play its part.
How an Amazon Agency Solves It:
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Competitor Analysis
These agencies compare your data with your competitors. They use advanced tools to analyze competitor pricing, keywords, and product listings. This gathers the data that you can use to create strategies that provide you with a competitive advantage.
Moreover, based on this data, you can devise your product listing with the right keywords infusion. It will help in the SEO ranking of your listing and boost the organic visibility of your products.
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Product Differentiation
Agencies have experts who will help sellers in crafting unique selling propositions for their products. This helps with branding and optimize product listings to enhance the visibility. This differentiation provides a great solution for Amazon listing issues that sellers face which mask their product’s presence.
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Advertising Campaigns
Amazon agencies have respective personnel to handle the marketing needs of your business. They employ strategies like Amazon PPC (Pay-Per-Click) and run other advertising campaigns to drive more traffic and visibility to the products.
It is particularly important because this advertising can influence negatively if not done right. So, trusting someone with vast experience can be the best decision you can make for your business.
Listing Optimization and Compliance
The A9 algorithm of Amazon presents the most relevant products against the customers’ queries. So, getting into this algorithm radar is the key to your success. Ensuring that your product listing shows when a customer searches for your niche products is important. However, like every other critical thing, it is hard.
This is where Amazon agency works its magic. They create and maintain the product listings that are optimized for the A9 algorithm. Another important thing is they ensure that these product listings adhere to all complex Amazon's strict compliance rules. Poorly optimized listings result in lower rankings and missed sales opportunities.
How an Amazon Agency Solves It:
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Keyword Optimization
Amazon agencies research keywords with high-converting rates. Then they optimize your product listings with such keywords making sure that they rank organically. This enhances the search engine visibility of your product listing.
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Enhance Brand Content
Aside from searching the high-converting keywords, the agency will design compelling A+ content to resolve Amazon listing issues. This content is termed as Enhanced brand content (EBC) and is created to improve the conversion rates. Unlike content writers, these agencies have specialized Amazon copywriters to write such content for your product listings. This content mostly contains a catchy title, features of your product, and a detailed description.
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Compliance Monitoring
Unlike other e-commerce sites, Amazon is not so simple. Amazon has its own detailed set of rules and guidelines that you must follow to place your listing. Sellers are mostly unaware of all such rules and their technicalities which cause the removal of their product listings.
To prevent such situations, Amazon agencies ensure that product listings meet all of Amazon’s policies. It reduces the risk of takedowns or suspensions.
Inventory Management and Logistics
One of the prominent Amazon seller challenges is inventory management. Ensuring that the right amount of inventory is available holds quite a significance. This is important because stockouts can negatively affect your ranking. While excess inventory can cost you hefty storage fees.
Moreover, navigating Amazon’s inventory management and fulfillment options like (FBA or FBM) can be a challenge.
How an Amazon Agency Solves It:
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Inventory Forecasting
Agencies' continuous analysis is used to forecast demand. It helps sellers maintain their stock level. It prevents overstocking or complete stockouts. They gather this data by carefully monitoring the sales in the last few months. After that, they predict the pattern and then decide the amount of inventory.
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FBA/FBM Management
There are a variety of ways that can be used by sellers to store, ship, and provide customer support. Amazon agency guides sellers on which route would work best for them. They help sellers decide on the right fulfillment method and help them optimize their inventory storage, order shipping, and overall customer service.
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Supply Chain Assistance
For a smooth supply chain, Amazon full-service agency coordinates with suppliers and third-party logistics providers. They deal with everyone in the chain on your behalf to ensure that your business operates like a well-oiled machine.
Negative Reviews and Reputation Management
Sellers ranking is the holy grail on Amazon. Negative comments can seriously harm the seller’s reputation, which not only decreases the ranking but also affects sales negatively. Thus managing customer feedback and maintaining a positive reputation is extremely important.
It requires constant effort and monitoring. As a startup seller can manage these technicalities on his own, but as the business grows, so do its demands, which is why Amazon agency is a must.
How an Amazon Agency Solves It:
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Review Monitoring
Agencies use tools to track reviews in real-time. These tools allow them to respond to negative feedback promptly. It helps in resolving issues efficiently and quickly.
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Customer Support and Engagement
Agencies help in managing customer interactions, ensuring swift responses to questions and complaints, and improving overall satisfaction.
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Reputation Management Strategies
Amazon agencies help implement strategies to encourage positive reviews from satisfied customers. They employ strategies like offering post-purchase follow-ups to learn about any possible issues with products or services beforehand.
Complex Amazon Advertising and Marketing
Navigating across the complexities of Amazon’s advertising platforms is quite challenging. Getting the hang of terms like sponsored products, sponsored brands, and display ads is overwhelming. It is particularly hard as the competition is quite tough. Many sellers struggle to optimize their ad spend and targeting for maximum ROI.
How an Amazon Agency Solves It:
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Advertising Expertise
Agencies have expertise in Amazon PPC, DSP (Demand-Side Platform), and other advertising methods. They are aware of technicalities that have to be considered when applying advertising methods to boost visibility and sales.
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Budget Optimization
They adjust the campaign and monitor it to ensure that spending is optimized. They make sure that the budget is not wasted in any way and that you can have maximum returns.
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Custom Campaign Strategies
Agencies tailor marketing strategies to target the right audience. They formulate retargeting strategies and seasonal promotions to drive higher conversions.
Conclusion
Selling on Amazon is not a thing for weak-hearted people. The intense competition and challenges demand rapid and direct strategies. A full-service Amazon agency can strategically alleviate these challenges. So, the seller can focus on growing their business while the agency improves their chances of success.
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