Expanding your Shopify store to Amazon is one of the smartest moves an e-commerce brand can make. With over 300 million active users, Amazon offers unparalleled exposure, credibility, and revenue potential. By leveraging the power of Shopify Amazon integration, you can scale your business faster, reach new markets, and streamline operations without reinventing the wheel.
Whether you're just getting started or you're already generating solid Shopify sales, tapping into Amazon's massive customer base can transform your brand's trajectory.
In this guide, we’ll walk you through everything you need to know about selling on Amazon with Shopify, from integration to optimization strategies and how an Amazon agency can help you boost your sales.
Why Sell on Amazon as a Shopify Brand?
1. Massive Market Reach
Amazon is the world’s largest online retailer. Selling on Amazon exposes your Shopify brand to millions of potential buyers who are ready to purchase.
2. Enhanced Trust and Credibility
Customers inherently trust Amazon. Listing your products there enhances your brand’s reputation and makes it easier to convert shoppers who may be unfamiliar with your website.
3. Diversified Revenue Streams
Relying on a single sales channel can be risky. Adding Amazon gives you another income source and helps stabilize your business through market fluctuations.
4. Fulfillment Options
Using Shopify, Amazon fulfillment solutions like Fulfillment by Amazon (FBA) allow you to outsource storage, shipping, and customer service, letting you focus on growth.
However, if you find this overwhelming to start new on Amazon, don’t worry, a full-service Amazon agency can help you at every step of your journey.
Step-by-Step: How to Start Selling on Amazon with Shopify
Step 1: Meet Amazon’s Requirements
- Before integrating your Shopify store with Amazon, you need:
- An active Shopify store
- An Amazon Professional Seller account ($39.99/month)
- Products that comply with Amazon’s listing guidelines and categories
Once these are ready, you can proceed with connecting the two platforms.
Step 2: Set Up the Amazon Sales Channel in Shopify
Shopify has a native Amazon sales channel that simplifies integration. Here’s how to set it up:
1- Go to your Shopify Admin dashboard.
2- Click on “Sales Channels” and select Amazon.
3- Connect your Amazon Professional Seller account.
4- Sync your product catalog from Shopify.
Once integrated, you can manage listings, monitor orders, and view Amazon analytics all from your Shopify dashboard.
Tip: Proper Shopify Amazon integration not only saves time but also reduces errors from double data entry.
Step 3: Create or Link Product Listings
Now it’s time to get your products listed on Amazon. You can either:
- Create new listings for unique products not yet on Amazon
- Link to existing listings if similar products are already on the platform
Shopify makes it easy to create and manage your Shopify Amazon listing directly through the sales channel interface.
Make sure your listings are optimized with:
- High-quality images
- Compelling product titles and descriptions
- Relevant keywords and backend search terms
- Competitive pricing
Step 4: Choose Your Fulfillment Method
You have two options when fulfilling Amazon orders through Shopify:
Fulfillment by Amazon (FBA)
Products are stored in Amazon’s warehouse and shipped directly by them. This is perfect for scale, as it includes Prime eligibility, customer service, and returns.
Merchant Fulfilled Network (MFN)
You handle shipping and customer service yourself or through a third-party logistics provider connected to Shopify.
Using Shopify Amazon fulfillment through FBA often results in higher conversions due to the trust factor of Amazon Prime. Shopify supports both models, giving you flexibility based on your capacity and margins.
Step 5: Sync Inventory and Track Orders
One of the biggest advantages of the Amazon sales channel Shopify offers is real-time synchronization.
When set up correctly:
- Inventory is automatically updated across both platforms
- Orders from Amazon show up in your Shopify admin
- Shipping and tracking are streamlined
This reduces overselling, stockouts, and manual work, saving hours of time and potential customer complaints.
Best Practices for Shopify Amazon Strategy
To make the most of this integration, you need a solid Shopify Amazon strategy that balances performance, branding, and profitability.
1. Prioritize High-Margin Products
Amazon's fees can cut into your margins, so choose products with enough profit buffer. Consider bundling or offering exclusive items on Amazon to differentiate from your Shopify store.
2. Optimize Listings Regularly
Even small tweaks to your Amazon listings, such as better images, stronger bullet points, or improved SEO, can significantly boost conversion rates. A/B test different versions to see what works best.
3. Maintain Brand Cohesion
Ensure your product packaging, inserts, and messaging align across both platforms. Even though Amazon owns the customer relationship, you can still reinforce your brand identity.
4. Monitor Customer Reviews
Amazon reviews influence rankings and sales. Encourage satisfied customers to leave feedback and respond professionally to negative reviews to build trust.
5. Leverage Ads Strategically
Use Amazon Sponsored Products to increase visibility for new or high-competition items. Keep an eye on ACOS (Advertising Cost of Sales) to ensure profitability.
Pros and Cons of Selling on Amazon via Shopify
|
Pros |
Cons |
|
Access to Amazon’s large customer base |
Listing and FBA fees can cut into margins |
|
Centralized inventory and order management |
Less control over branding and customer experience |
|
Increased brand credibility and sales potential |
Competitive environment with potential for price wars |
|
Powerful automation via Shopify and Amazon integration |
Risk of Amazon suspensions or policy changes |
Is It Worth It?
Absolutely! If done right.
Selling on Amazon with Shopify is one of the most powerful strategies to grow your e-commerce brand beyond your site. You get the best of both worlds: Shopify’s flexibility and branding, plus Amazon’s scale and customer trust.
But it’s not a "set it and forget it" situation. You need a clear Shopify Amazon strategy, optimized listings, smart fulfillment choices, and ongoing performance tracking. We know all of this seems a lot, that’s why SwiftStart is here for you.
So, if you're ready to expand your reach, boost sales, and streamline operations, contact us. We’ve got you covered.
Become A Part of The SwiftStart Community
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon Listing audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
Join our social footprint for more Amazon insights and growth hacks. Become a part of our Amazon Community on Skool and subscribe to our popular Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.
