Highlights
- Amazon doesn’t price match.
- Before 2016 Amazon refunded the amount if the customer find less price than Amazon within 7 days.
- Walmart doesn’t price match with Amazon. It only price matches with its own products.
- Target price matches with Amazon, Walmart, and Target Circle.
- Amazon's price match algorithm suggests competitive pricing considering multiple factors.
- You can get coupons or have price tracking tools to find good deals on Amazon.
Amazon is an e-commerce giant because of all the right reasons. Its continuous growth while keeping up with all the complexities of various terrains like pricing, customer service, and shopping overall is truly marvelous. So, the question of whether does Amazon price-matching or not is not so easy to answer. Whether Amazon matches competitors' low prices isn’t a matter of discussion.
What truly matters is Amazon’s sophisticated strategies that it employs to keep its pricing competitive. Amazon works on multiple factors simultaneously to ensure that customers will have the best prices on their platform.
What is Price Matching?
Price matching is the promise to provide value to the customers. It is more than a policy that ensures that customers find the best bargains without going anywhere. This strategy provides a competitive edge to companies as they can turn their visitors into customers. Implementation of this strategy sends a clear message that they value their customers and are willing to take proactive measures to keep them satisfied.
This strategy is effective in maintaining long-term customer relationships. Employing this strategy, companies allow their customers to find their desired products without any hassle.
What is Amazon Price Matching?
It's another tactic with which Amazon successfully instilled confidence in their customers. Amazon ensures that buyers don’t have to worry about cheaper products somewhere else. Although Amazon doesn’t price match directly but ensures that customers will have competitive prices.
Before 2016, Amazon offered a policy where if in seven days a user found the same product cheaper than the amount they paid on Amazon, they emailed Amazon and got a refund. Although this policy has ended, still there are a variety of ways through which you can save money while buying on Amazon.
Does Walmart do a Price Match with Amazon?
The simple answer is NO. Walmart doesn’t price match with any of its competitors including Amazon and Target. However, the price matching of Walmart is not that simple. Walmart's Price adjustment policy is based on two main categories.
First, whether or not its privacy matches with its competitors, and the answer to it is you already know. Secondly, the price matching of Walmart for its own products depends on the certain product. The customer has to let a Walmart associate know at the time of the purchase, and the item must be available at that price on Walmart’s website.
This sort of price matching is subject to supervisor approval. All prices require certain criteria to be met before approval.
Does Target do a Price Match with Amazon?
With a vision of providing a great customer experience and satisfaction guarantee, Target does price matching with its competitors like Amazon and Walmart. This is to ensure that you pay the price without sacrificing the experience, quality, or style.
Target matches the price if you buy a qualifying item and then find the same item for less at Walmart Amazon or Target Circle. You can request the price match at the time of the purchase or within 14 days of purchase.
All you have to do is provide proof of the current lower price at guest services in your local Target store. Or you can request the price match at Target’s website or landline. You will find a detailed guide on what items are eligible for price match on Target’s website.
Amazon’s Price Match Algorithm
Amazon’s price match algorithm is designed to find competitive pricing on the platform. Although Amazon doesn’t do price-matching, its sophisticated algorithm continuously scams millions of products to adjust the prices based on multiple factors such as:
- Market demand
- Competitor prices
- Supply level
- Historical pricing data
Sellers on Amazon must understand the nuances of this algorithm comprehensively. It’s not about the price, it's about understanding the continuously shifting dynamics of the online market to remain competitive. The algorithm allows the real-time price adjustment that is significant in maintaining Amazon’s competitive edge.
It automatically lowers or raises the price depending on current market conditions, making the listing attractive to price-sensitive customers. This ever-changing price model reflects the fluctuations of pricing throughout the day. These changes reflect:
- Competitor pricing strategies
- Variations in supply and demand
- Special promotions or discounts
Thus, sellers must be vigilant to be ahead of the price game with their pricing strategies to maintain their listing visibility and sales volume.
Impact of Amazon’s Price Match Algorithm
Amazon’s price match algorithm is not just for sellers. Its impact influences the broader e-commerce landscape. This e-commerce titan’s algorithm sets a precedent for pricing strategies, pushing competitors to innovate and adopt the technologies to be ahead in the price game.
This pursuit of competitive pricing drives the market toward greater efficiency, benefiting the customers with lower prices. As e-commerce continues to evolve adopting and understanding such algorithms is the key to thriving in the cut-throat online competitive market.
Tips to Get the Best Deals on Amazon
Amazon doesn’t price match with its competitors. Its algorithm works in a certain manner to ensure competitive pricing. Anyway, you don’t have to stress about the lack of active price-matching on Amazon. You can still save a considerable sum through various tips and tricks.
Gather Coupons
You can join websites from where you can get active and working coupons. Though it's not much, they are mostly free to use which could save you a little amount of money.
Coupon Browser Extension
You can add a browser extension that looks for active and free coupons which you can use on Amazon purchases. Mostly, such extensions are free and easy to use.
Amazon Prime
Another way to get the best deals is to join Amazon Prime. For a mere $139 per year, you can enjoy a ton of benefits, discounts, and free shipping. If you are an active buyer from Amazon then you can save a considerable amount in terms of shipping fees by joining Amazon Prime.
Price Tracking Tools
These tools provide you with alerts in case the price drops on your desired product. These tools let you stay aware of the current market price.
Conclusion
Amazon doesn’t do the price-matching itself, but its algorithm ensures that the platform offers competitive pricing to its customers. Other than Amazon, Walmart and Target offer a price match. However, there are some tricks you can follow to have the best value for your money. For sellers to stay ahead in their pricing game, they can get help from Amazon full agency. It will allow them to stay visible among numerous competitors.
Become A Part of The SwiftStart Community
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
Join our social footprint for more Amazon insights and growth hacks. Become a part of our Amazon Community on Skool and subscribe to our popular Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.
FAQs
Does Walmart do a price match with Amazon?
No, Walmart only does price match with its own products, in case, the price differs on the website and the store.
Does Target do a price match with Amazon?
Yes, Target does the price match with all its competitors including Amazon. Customers can request the price match within 14 days of purchase.
